Digital Pharma East 2022 - LIVE has ended

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Digital Pharma East 2022 - LIVE

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8:00am EDT

Networking Breakfast Ballroom B Exhibit Floor Registration Grand Hall

8:45am EDT

HCP Track Chair Opening Remarks 204BDavid Reim Omnichannel Track Chair Opening Remarks Grand Ballroom ABradley Deutsch Patient Track Chair Opening Remarks 201BKeith Matt

9:00am EDT

Opening Keynote: Redefining your Relationship with HCPs 204BSantos Torres, Jr. Opening Interactive Discussion Grand Ballroom AAlison Reichert • Brianne Casey Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level 201BElle Cole • Natalie (Sparacio) Hayden

9:30am EDT

Perfecting the Drug Sample Supply Chain 204BHal Walsh Why Omni-channel is Over Grand Ballroom ADave Paragamian • Deanna Angello • Christian Bauman Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach 201BDenise Esakoff • Donna Rhoads

10:00am EDT

Interactive Working Group Session 204BHemal Somaiya Presentation: The Changing Landscape of SFO in an Omnichannel Environment Grand Ballroom AFransis Utama • Joshua Greenberg How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community 201BCatherine Galica • Kristie Cline, MBA

10:30am EDT

Networking Break Ballroom B Exhibit Floor

11:00am EDT

Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial 204BJV Rao Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence Grand Ballroom AAngelo Campano Scale With Substance: Using Data to Work Smarter not Harder 201BHillary Bell • Chris Tolan

11:30am EDT

Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs 204BEric McCulley • Carlo Cicacci • Michael Rowbotham • Malcolm Halle • Lauren Hanson, MS Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy Grand Ballroom AMichelle Benz • Steven Xie • Matthew Walsh • Michael Kirzhner • Nick Bartolomeo Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey 201BDoug Stover • Jim Decker • Cassi O'Neil • Grace Rodriguez • Allison Cutts

12:15pm EDT

Strolling Lunch Ballroom B Exhibit Floor

1:15pm EDT

The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership 204BWagdy Youssef MD, MBA Going All in on Modular Content Grand Ballroom ACraig McGettigan • Ryan Rosenberg Interactive Working Group Session 201B

1:45pm EDT

Digital Thought Leader 3.0- Experiences, Engagement and Evolution 204BSusan Abedi • Megan Fabry Translating “Outcome-Based Marketing” into True Business Results Grand Ballroom ALindsay Reardon • Katherine Freeley • Justin Freid • Andrew Burkus The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling 201BBrett Wisse

2:15pm EDT

Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations 204BAndy Walter • Abhishek (Abhi) Agrawal • Sanjeev Majoo • Natalie McGroarty Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns Grand Ballroom AElaine Gamble • Crystal Bullard • Justin Freid • Carrie Craigmyle • Jim DeLash Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities 201BStephanie Butler • Abigail Canlas • Kaitlin Russomano • Gregory Leibert • Seana Ziliak, MS

3:00pm EDT

Networking Break Ballroom B Exhibit Floor

3:30pm EDT

Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing Grand Ballroom AKatherine Atkinson

4:00pm EDT

AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing Grand Ballroom AChuck Hemann • Shirley Lin • William Veltre

4:30pm EDT

Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign Grand Ballroom AStephanie Butler • Elena Livshina

5:00pm EDT

Closing Remarks Grand Ballroom A

5:15pm EDT

Networking Reception Ballroom B Exhibit Floor

7:00pm EDT

Fierce Pharma Marketing Awards + Health Union Social Health Awards Philadelphia Academy of the Fine Arts