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Digital Pharma East 2022 - LIVE
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Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
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Wednesday
, October 19
8:00am EDT
Networking Breakfast
Ballroom B Exhibit Floor
Registration
Grand Hall
8:45am EDT
HCP Track Chair Opening Remarks
204B
David Reim
Omnichannel Track Chair Opening Remarks
Grand Ballroom A
Bradley Deutsch
Patient Track Chair Opening Remarks
201B
Keith Matt
9:00am EDT
Opening Keynote: Redefining your Relationship with HCPs
204B
Santos Torres, Jr.
Opening Interactive Discussion
Grand Ballroom A
Alison Reichert • Brianne Casey
Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level
201B
Elle Cole • Natalie (Sparacio) Hayden
9:30am EDT
Perfecting the Drug Sample Supply Chain
204B
Hal Walsh
Why Omni-channel is Over
Grand Ballroom A
Dave Paragamian • Deanna Angello • Christian Bauman
Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach
201B
Denise Esakoff • Donna Rhoads
10:00am EDT
Interactive Working Group Session
204B
Hemal Somaiya
Presentation: The Changing Landscape of SFO in an Omnichannel Environment
Grand Ballroom A
Fransis Utama • Joshua Greenberg
How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community
201B
Catherine Galica • Kristie Cline, MBA
10:30am EDT
Networking Break
Ballroom B Exhibit Floor
11:00am EDT
Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial
204B
JV Rao
Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence
Grand Ballroom A
Angelo Campano
Scale With Substance: Using Data to Work Smarter not Harder
201B
Hillary Bell • Chris Tolan
11:30am EDT
Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs
204B
Eric McCulley • Carlo Cicacci • Michael Rowbotham • Malcolm Halle • Lauren Hanson, MS
Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy
Grand Ballroom A
Michelle Benz • Steven Xie • Matthew Walsh • Michael Kirzhner • Nick Bartolomeo
Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey
201B
Doug Stover • Jim Decker • Cassi O'Neil • Grace Rodriguez • Allison Cutts
12:15pm EDT
Strolling Lunch
Ballroom B Exhibit Floor
1:15pm EDT
The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership
204B
Wagdy Youssef MD, MBA
Going All in on Modular Content
Grand Ballroom A
Craig McGettigan • Ryan Rosenberg
Interactive Working Group Session
201B
1:45pm EDT
Digital Thought Leader 3.0- Experiences, Engagement and Evolution
204B
Susan Abedi • Megan Fabry
Translating “Outcome-Based Marketing” into True Business Results
Grand Ballroom A
Lindsay Reardon • Katherine Freeley • Justin Freid • Andrew Burkus
The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling
201B
Brett Wisse
2:15pm EDT
Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations
204B
Andy Walter • Abhishek (Abhi) Agrawal • Sanjeev Majoo • Natalie McGroarty
Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns
Grand Ballroom A
Elaine Gamble • Crystal Bullard • Justin Freid • Carrie Craigmyle • Jim DeLash
Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities
201B
Stephanie Butler • Abigail Canlas • Kaitlin Russomano • Gregory Leibert • Seana Ziliak, MS
3:00pm EDT
Networking Break
Ballroom B Exhibit Floor
3:30pm EDT
Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing
Grand Ballroom A
Katherine Atkinson
4:00pm EDT
AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing
Grand Ballroom A
Chuck Hemann • Shirley Lin • William Veltre
4:30pm EDT
Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign
Grand Ballroom A
Stephanie Butler • Elena Livshina
5:00pm EDT
Closing Remarks
Grand Ballroom A
5:15pm EDT
Networking Reception
Ballroom B Exhibit Floor
7:00pm EDT
Fierce Pharma Marketing Awards + Health Union Social Health Awards
Philadelphia Academy of the Fine Arts
Timezone
Digital Pharma East 2022 - LIVE
America/New York
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Digital Pharma East 2022 - LIVE
Oct 18
-
20, 2022
Tuesday
, October 18
Wednesday
, October 19
Thursday
, October 20
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Pennsylvania Convention Center
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201B
204B
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Philadelphia Academy of the Fine Arts
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Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
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Dates
Tuesday
, October 18
Wednesday
, October 19
Thursday
, October 20
Types
Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
Venues
201B
204B
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Philadelphia Academy of the Fine Arts