Digital Pharma East 2022 - LIVE

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Digital Pharma East 2022 - LIVE

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8:00am EDT

Networking Breakfast Ballroom B Exhibit Floor Registration Grand Hall

8:45am EDT

HCP Track Chair Opening Remarks Pennsylvania Convention CenterDavid Reim Omnichannel Track Chair Opening Remarks Pennsylvania Convention CenterBradley Deutsch Patient Track Chair Opening Remarks Pennsylvania Convention CenterKeith Matt

9:00am EDT

Opening Keynote: Redefining your Relationship with HCPs Pennsylvania Convention CenterSantos Torres, Jr. Opening Interactive Discussion Pennsylvania Convention CenterAlison Reichert • Brianne Casey Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level Pennsylvania Convention CenterElle Cole • Natalie (Sparacio) Hayden

9:30am EDT

Perfecting the Drug Sample Supply Chain Pennsylvania Convention CenterHal Walsh Why Omni-channel is Over Pennsylvania Convention CenterDave Paragamian • Deanna Angello • Christian Bauman Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach Pennsylvania Convention CenterDenise Esakoff • Donna Rhoads

10:00am EDT

Interactive Working Group Session Pennsylvania Convention Center Presentation: The Changing Landscape of SFO in an Omnichannel Environment Pennsylvania Convention CenterFransis Utama • Joshua Greenberg How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community Pennsylvania Convention CenterCatherine Galica • Kristie Cline, MBA

10:30am EDT

Networking Break Ballroom B Exhibit Floor

11:00am EDT

Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial Pennsylvania Convention CenterJV Rao Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence Pennsylvania Convention CenterAngelo Campano Scale With Substance: Using Data to Work Smarter not Harder Pennsylvania Convention CenterHillary Bell • Chris Tolan

11:30am EDT

Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs Pennsylvania Convention CenterEric McCulley • Carlo Cicacci • Michael Rowbotham • Malcolm Halle • Lauren Hanson, MS Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy Pennsylvania Convention CenterSteven Xie • Matthew Walsh • Michael Kirzhner • Nick Bartolomeo Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey Pennsylvania Convention CenterDoug Stover • Jim Decker • Cassi O'Neil • Grace Rodriguez • Loreen M. Marshall, LMSW

12:15pm EDT

Strolling Lunch Ballroom B Exhibit Floor

1:15pm EDT

The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership Pennsylvania Convention CenterWagdy Youssef MD, MBA Going All in on Modular Content Pennsylvania Convention CenterCraig McGettigan • Ryan Rosenberg Interactive Working Group Session Pennsylvania Convention Center

1:45pm EDT

Digital Thought Leader 3.0- Experiences, Engagement and Evolution Pennsylvania Convention CenterSusan Abedi • Megan Fabry Translating “Outcome-Based Marketing” into True Business Results Pennsylvania Convention CenterLindsay Reardon • Katherine Freeley • Justin Freid • Andrew Burkus The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling Pennsylvania Convention CenterDhiren Patel • Brett Wisse

2:15pm EDT

Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations Pennsylvania Convention CenterAndy Walter • Abhishek (Abhi) Agrawal • Sanjeev Majoo • Ram Parthasarathy • Natalie McGroarty Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns Pennsylvania Convention CenterElaine Gamble • Crystal Bullard • Justin Freid • Carrie Craigmyle • Jim DeLash Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities Pennsylvania Convention CenterParisa Sanandaji • Abigail Canlas • Kaitlin Russomano • Gregory Leibert • Seana Ziliak, MS

3:00pm EDT

Networking Break Ballroom B Exhibit Floor

3:30pm EDT

Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing Pennsylvania Convention CenterKatherine Atkinson

4:00pm EDT

AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing Pennsylvania Convention CenterChuck Hemann • Shirley Lin • William Veltre

4:30pm EDT

Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign Pennsylvania Convention CenterElena Livshina

5:00pm EDT

Closing Remarks Pennsylvania Convention Center

5:15pm EDT

Networking Reception Ballroom B Exhibit Floor

7:00pm EDT

Fierce Pharma Marketing Awards + Health Union Social Health Awards Philadelphia Academy of the Fine Arts