Digital Pharma East 2022 - LIVE has ended

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Digital Pharma East 2022 - LIVE

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8:45am EDT

Patient Track Chair Opening Remarks 201BKeith Matt

9:00am EDT

Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level 201BElle Cole • Natalie (Sparacio) Hayden

9:30am EDT

Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach 201BDenise Esakoff • Donna Rhoads

10:00am EDT

How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community 201BCatherine Galica • Kristie Cline, MBA

11:00am EDT

Scale With Substance: Using Data to Work Smarter not Harder 201BHillary Bell • Chris Tolan

11:30am EDT

Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey 201BDoug Stover • Jim Decker • Cassi O'Neil • Grace Rodriguez • Allison Cutts

1:15pm EDT

Interactive Working Group Session 201B

1:45pm EDT

The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling 201BBrett Wisse

2:15pm EDT

Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities 201BStephanie Butler • Abigail Canlas • Kaitlin Russomano • Gregory Leibert • Seana Ziliak, MS