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Digital Pharma East 2022 - LIVE
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Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
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Venue:
Grand Ballroom A
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Wednesday
, October 19
8:45am EDT
Omnichannel Track Chair Opening Remarks
Grand Ballroom A
Bradley Deutsch
9:00am EDT
Opening Interactive Discussion
Grand Ballroom A
Alison Reichert • Brianne Casey
9:30am EDT
Why Omni-channel is Over
Grand Ballroom A
Dave Paragamian • Deanna Angello • Christian Bauman
10:00am EDT
Presentation: The Changing Landscape of SFO in an Omnichannel Environment
Grand Ballroom A
Fransis Utama • Joshua Greenberg
11:00am EDT
Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence
Grand Ballroom A
Angelo Campano
11:30am EDT
Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy
Grand Ballroom A
Michelle Benz • Steven Xie • Matthew Walsh • Michael Kirzhner • Nick Bartolomeo
1:15pm EDT
Going All in on Modular Content
Grand Ballroom A
Craig McGettigan • Ryan Rosenberg
1:45pm EDT
Translating “Outcome-Based Marketing” into True Business Results
Grand Ballroom A
Lindsay Reardon • Katherine Freeley • Justin Freid • Andrew Burkus
2:15pm EDT
Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns
Grand Ballroom A
Elaine Gamble • Crystal Bullard • Justin Freid • Carrie Craigmyle • Jim DeLash
3:30pm EDT
Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing
Grand Ballroom A
Katherine Atkinson
4:00pm EDT
AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing
Grand Ballroom A
Chuck Hemann • Shirley Lin • William Veltre
4:30pm EDT
Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign
Grand Ballroom A
Stephanie Butler • Elena Livshina
5:00pm EDT
Closing Remarks
Grand Ballroom A
Timezone
Digital Pharma East 2022 - LIVE
America/New York
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Digital Pharma East 2022 - LIVE
Oct 18
-
20, 2022
Tuesday
, October 18
Wednesday
, October 19
Thursday
, October 20
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Pennsylvania Convention Center
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201B
204B
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Philadelphia Academy of the Fine Arts
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Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
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Dates
Tuesday
, October 18
Wednesday
, October 19
Thursday
, October 20
Types
Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
Venues
201B
204B
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Philadelphia Academy of the Fine Arts