Digital Pharma East 2022 - LIVE has ended

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Digital Pharma East 2022 - LIVE

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201B

8:45am • Patient Track Chair Opening Remarks
9:00am • Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level
9:30am • Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach
10:00am • How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community
11:00am • Scale With Substance: Using Data to Work Smarter not Harder
11:30am • Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey
1:15pm • Interactive Working Group Session
1:45pm • The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling
2:15pm • Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities

204B

Ballroom B Exhibit Floor

Grand Ballroom A

Grand Hall

8:00am • Registration

Philadelphia Academy of the Fine Arts

7:00pm • Fierce Pharma Marketing Awards + Health Union Social Health Awards