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Tuesday, October 18 • 10:45am - 11:15am
Inside the Mind of Today’s Patient

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While we can’t read patients’ minds, we can monitor their eye movement and facial expressions to better understand how they are feeling in the doctor’s office. The pandemic turned so much in healthcare upside down: Our innovative research methods uncovered data on the significance of the waiting room as part of the overall patient experience. Point of Care done correctly has the opportunity to transform patient anxiety into empowerment and to build trust in the most pivotal moments before a healthcare visit. Attend this session to peel back the curtain on what patients are thinking, feeling and doing in the waiting room—backed by results of a new national patient survey, the latest wait-time data and exclusive PatientPoint Wait-Time Communication Platform eye-tracking data—and see why your brand needs to be in the waiting room now more than ever.

avatar for Sarah Bast

Sarah Bast

Head of Investments, Marketplace & Partnerships, Publicis Health Media
Sarah is a multi-channel health and wellness marketing strategist leading investment strategy for PHM’s clients. Sarah brings influence, experience, and drive to disrupt the marketplace and create value for our clients. She helps clients strategically invest to create measurable... Read More →
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings 30 years of experience in pharmaceutical marketing... Read More →

Tuesday October 18, 2022 10:45am - 11:15am EDT
Grand Ballroom A