Digital Pharma East 2022 - LIVE

While we can’t read patients’ minds, we can monitor their eye movement and facial expressions to better understand how they are feeling in the doctor’s office. The pandemic turned so much in healthcare upside down: Our innovative research methods uncovered data on the significance of the waiting room as part of the overall patient experience. Point of Care done correctly has the opportunity to transform patient anxiety into empowerment and to build trust in the most pivotal moments before a healthcare visit. Attend this session to peel back the curtain on what patients are thinking, feeling and doing in the waiting room—backed by results of a new national patient survey, the latest wait-time data and exclusive PatientPoint Wait-Time Communication Platform eye-tracking data—and see why your brand needs to be in the waiting room now more than ever.