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Wednesday, October 19 • 11:30am - 12:15pm
Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy

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  • Identify what is the “right” data to coordinate channel activity more effectively and efficiently
  • Deploy a more personalized digital customer experience across all channels to improve overall ROI
  • Analyzing data metrics to measure omnichannel success based on metrics

avatar for Michelle Benz

Michelle Benz

Senior Conference Producer, Fierce Life Sciences
Michelle Benz joined Questex, Fierce Life Sciences in 2021 as a senior conference producer and works on several events annually including Fierce Biotech Summit, Fierce Leaders in Life Sciences, Fierce Pharma PR East and West, Fierce Pharma Meeting Professionals, Fierce New Product... Read More →

avatar for Steven Xie

Steven Xie

Director, Omni Channel Marketing, Biohaven Pharmaceuticals
Steven is a seasoned healthcare marketer who’s passionate about using digital technology to transform brand storytelling and human engagement. Steven currently leads omni channel marketing for Nurtec ODT at Biohaven Pharmaceuticals. He orchestrated more than 20 pharma-first omni... Read More →
avatar for Matthew Walsh

Matthew Walsh

Senior Director, Solutions Engineering, Crossix Analytics, Veeva
Matthew Walsh leads the Crossix Analytics Solutions Engineering team at Veeva. Since Matthew joined the Crossix team in 2012, he has helped hundreds of life sciences brands improve marketing effectiveness through both patient and HCP marketing analytics. In his current role, Matthew... Read More →
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, Commercial Technology - HCP Omni-channel Solutions, Abbvie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →
avatar for Nick Bartolomeo

Nick Bartolomeo

VP, Omnichannel Solutions, ELEVALT Lead, Fingerpaint Group
Nick Bartolomeo leads Fingerpaint Group’s proprietary, omnichannel capabilities. An authority on all things omnichannel, he has more than 20 years of digital and media experience, including holding multiple leadership positions, while both championing and spearheading omnichannel... Read More →

Wednesday October 19, 2022 11:30am - 12:15pm EDT
Grand Ballroom A