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Wednesday, October 19 • 11:30am - 12:15pm
Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs

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  • Looking at the landscape from the customer’s perspective – what do HCPs want and need in this new digital environment?
  • Leverage data to identify multiple opportunities for digital touchpoints with HCPs along the HCP journey and tailoring engagement accordingly
  • Analyze the use of digital technologies to work with HCPS to break down disparities in healthcare

Moderators
avatar for Eric McCulley

Eric McCulley

Head of Innovation; UCB Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →

Speakers
avatar for Carlo Cicacci

Carlo Cicacci

Product Director, HCP Marketing (Rheumatology), The Janssen Pharmaceutical Companies of Johnson & Johnson
 Carlo Cicacci is an experienced marketer with a diverse background spanning a broad range of functional areas within the pharmaceutical industry. His experience includes Marketing, Sales, Commercial Analytics and Sales Operations across multiple brands within the Immunology and... Read More →
avatar for Michael Rowbotham

Michael Rowbotham

Digital Strategy Lead for Xeljanz franchise, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business.  This includes bringing new Initiatives (platforms... Read More →
avatar for Malcolm Halle

Malcolm Halle

Vice President of Strategic Accounts, PulsePoint
Malcolm is a Vice President of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the... Read More →
avatar for Lauren Hanson, MS

Lauren Hanson, MS

Founder and Head of Product, flipMD from GoodRx
Lauren is an entrepreneur by heart having started her first side hustle at the age of eleven. Now, she is the CEO and co-founder of flipMD by GoodRx, the physician-only consulting services platform offering non-clinical medical expertise to industry partners. Lauren and her husband... Read More →


Wednesday October 19, 2022 11:30am - 12:15pm EDT
Pennsylvania Convention Center