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Tuesday, October 18 • 4:15pm - 5:00pm
Panel: The Evolving Role and Future of the Sales Rep

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  • Understand how different teams are now working together to engage customers
  • Integrating sales reps into an overall omnichannel marketing strategy
  • Exploring how to strike a harmonious balance between the use of traditional sales and technology
  • Assess different scenarios where a traditional sales force or digital initiatives can lead to a better competitive advantage
  • Reallocate resources to maximize ROI based on your company structure and the unique needs of your product

avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →
avatar for Brian Hilberdink

Brian Hilberdink

President, LEO Pharma Inc. (USA)
Brian Hilberdink is the President of LEO Pharma in the United States and serves as Executive Vice President on the Global Leadership Team. Prior to joining LEO Pharma in 2022, he spent more than 25 years at Novo Nordisk, most recently serving as Senior Vice President of sales in the... Read More →
avatar for Kate Greengrove

Kate Greengrove

Head Commercial Operations, GSK
Kate Greengrove, is currently the Head of US Pharma Commercial Operations for GSK.  Prior to this, Kate, a content enthusiast, lead the Content Strategy & Operations team with the goal of making content a core marketing capability at GSK.  Before joining the Capabilities, Insights... Read More →

Tuesday October 18, 2022 4:15pm - 5:00pm EDT
Grand Ballroom A