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Wednesday, October 19 • 9:30am - 10:00am
Why Omni-channel is Over

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It’s time to stop talking about “omni-channel marketing”. That nomenclature is over-used. It is the only channel. Today, any agency or brand team not realizing that HCPs and Patients both see everything you create thru the eyes of a consumer means you are behind. Key Take Aways:
  • HCPs actually behave like consumers and Patients are actually oftentimes well-informed ambassadors of their own clinical self-care. Messaging cannot be siloed anymore.
  • Social-media platforms can build or kill your brand. Fear of participating is not an option. Your consumers are already talking about your RX brands and not ensuring brand consistency and communication linkage can be detrimental to your brand’s legacy.             
  • Omnichannel marketing-must embrace the new. We will share some examples of breakthrough creative programs that delivered for HCPs and patients both.

Moderators
avatar for Dave Paragamian

Dave Paragamian

CEO, Health Monitor Network
Dave is currently CEO of Health Monitor, a leading targeted healthcare marketing platform company, and a founding member company of the Point of Care Marketing Association (POCMA).Prior to joining Health Monitor, Dave has 25+ years’ experience in healthcare marketing and advertising... Read More →

Speakers
avatar for Deanna Angello

Deanna Angello

Oncology Franchise Strategy & Marketing, The Janssen Pharmaceutical Companies of Johnson & Johnson
An accomplished Biopharma Strategist and Marketing Executive with a 20+ year track-record of large-scale transformation in Fortune 500 companies including Johnson & Johnson, Kite Pharma, Genentech and Pfizer, Deanna Angello pursues each professional challenge with passion and purpose... Read More →
avatar for Christian Bauman

Christian Bauman

Chief Creative Officer, The Bloc
Christian has always worked in healthcare and never wanted to be anywhere else, guiding consumer and professional campaigns for global blockbusters, specialty populations, and lifestyle brands. He’s sat on the executive juries of all the major award shows including Cannes and Clios... Read More →


Wednesday October 19, 2022 9:30am - 10:00am EDT
Pennsylvania Convention Center