It’s time to stop talking about “omni-channel marketing”. That nomenclature is over-used. It is the
only channel. Today, any agency or brand team not realizing that HCPs and Patients both see everything you create thru the eyes of a consumer means you are behind. Key Take Aways:
- HCPs actually behave like consumers and Patients are actually oftentimes well-informed ambassadors of their own clinical self-care. Messaging cannot be siloed anymore.
- Social-media platforms can build or kill your brand. Fear of participating is not an option. Your consumers are already talking about your RX brands and not ensuring brand consistency and communication linkage can be detrimental to your brand’s legacy.
- Omnichannel marketing-must embrace the new. We will share some examples of breakthrough creative programs that delivered for HCPs and patients both.
