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Wednesday, October 19 • 1:45pm - 2:15pm
Translating “Outcome-Based Marketing” into True Business Results

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Outcome-based marketing has become the buzziest term in town, but how do you truly demonstrate media and strategic effectiveness to a C-level leader looking at a multi-billion dollar P&L? Savvy digital marketers can run innovative campaigns and measure script lift in an ad platform, but connecting to true business outcomes among many other marketing inputs can be challenging. How do you use additional data to support where your activities impact the bottom line? Join The Trade Desk and leaders from across the Pharma industry as they deep dive into how marketers can take outcome-based marketing from buzzwords to reality.


Moderators
avatar for Lindsay Reardon

Lindsay Reardon

Sr. Director, Business Development, The Trade Desk
Lindsay is a sales & marketing leader with 17 years of experience at the intersection of media and healthcare. She has held a variety of positions at endemic and lifestyle publishers, healthcare data organizations, as well as AdTech companies. At The Trade Desk she leads a sales team... Read More →

Speakers
avatar for Katherine Freeley

Katherine Freeley

Global Head Media & Digital, Procurement, Novartis
Katherine is a Global Head of Media & Digital, Procurement for Novartis. Katherine’s key responsibility is to oversee traditional and digital media investment globally andoptimize working media budgets to drive growth for Novartis’ brands. She has been instrumental in driving... Read More →
avatar for Justin Freid

Justin Freid

Chief Media and Innovation Officer, CMI Media Group
Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media capabilities launching and building the Inclusive Media, SEM, SEO... Read More →
avatar for Andrew Burkus

Andrew Burkus

Senior Principal, IQVIA
Andrew Burkus is a Senior Principal overseeing Thought Leadership and New Business Development within IQVIA’s Omnichannel Center of Excellence. He has expertise in DTC and HCP promotional targeting, predictive modeling, campaign measurement and optimization with over 20 years of... Read More →


Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Pennsylvania Convention Center