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Tuesday, October 18 • 2:15pm - 2:45pm
The Power Duo: Linear TV + Connected TV

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While there is no question that linear TV is a very effective way to reach audiences at scale, connected TV can not only reach audiences at scale but also reach audiences that are incremental to linear TV. Making connected TV the optimal complement to linear TV campaigns to extend reach in a smarter and precise way.
As internet-enabled Connected TV penetration increases and television viewership becomes even more fragmented between ad-supported platforms and providers, it’s important for brands to understand where their audiences are enjoying content to maximize reach and efficiency of their television campaigns.
In this panel will discuss a case study from Nurtec, the only medication proven to treat & prevent migraines, where they partnered with Klick Health and DeepIntent to:
  • Identify the audience overlap between linear TV and CTV 
  • Expand Nurtec’s reach beyond traditional linear TV with CTV 
  • Prove the efficiency of CTV by measuring the cost per verified patient reached (CPVP) for linear TV vs CTV 

Moderators
avatar for John Mangano

John Mangano

SVP, Analytics, DeepIntent
For the last 15 years, John Mangano has been driving innovation in how the healthcare industry understands the impact of media and marketing technologies on patients and their health outcomes. Mr. Mangano leads the Marketing Sciences and Analytics team at DeepIntent where he calls... Read More →

Speakers
avatar for Lauren Sacks

Lauren Sacks

Director Omni-channel Marketing, , Nurtec, Biohaven Pharmaceuticals
Lauren Sacks' passion is bringing to life Nurtec ODT patient stories at Biohaven through omni channel marketing. Lauren leads Nurtec ODT’s digital partnership and media strategy through her strategic media marketing experience giving voice to patient journeys and awareness through... Read More →
avatar for Lesley Tavel

Lesley Tavel

SVP Planning & Strategy, Klick Health
Lesley has over 20 years of strategic marketing expertise spanning multiple categories, including healthcare, retail, and packaged goods. She has a proven background implementing integrated solutions and content creation across multiple media channels: paid, owned, and earned. In... Read More →


Tuesday October 18, 2022 2:15pm - 2:45pm EDT
Pennsylvania Convention Center