While there is no question that linear TV is a very effective way to reach audiences at scale, connected TV can not only reach audiences at scale but also reach audiences that are incremental to linear TV. Making connected TV the optimal complement to linear TV campaigns to extend reach in a smarter and precise way.
As internet-enabled Connected TV penetration increases and television viewership becomes even more fragmented between ad-supported platforms and providers, it’s important for brands to understand where their audiences are enjoying content to maximize reach and efficiency of their television campaigns.
In this panel will discuss a case study from Nurtec, the only medication proven to treat & prevent migraines, where they partnered with Klick Health and DeepIntent to:
- Identify the audience overlap between linear TV and CTV
- Expand Nurtec’s reach beyond traditional linear TV with CTV
- Prove the efficacy of CTV in driving audience quality and script lift
