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Wednesday, October 19 • 9:30am - 10:00am
Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach

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In today’s competitive pharma market, staying top of mind among physicians and patients is essential for a brand’s success. Discover how to exponentially power up DTC Pharma marketing efforts through synergistic messaging to patients & their HCPs. Learn from industry experts as they present a compelling case study illustrating how leveraging zero-party data to match patients exposed to a brand’s ads to their physicians drives elevated brand awareness, conversation, and conversion among target patients and their physicians.

Speakers
avatar for Denise Esakoff

Denise Esakoff

SVP, Research & Strategic Performance, Sharecare
SVP Research & Strategic Performance at Sharecare, Denise’s passion for data, patient insights and strategic program performance makes her a true industry leader. Denise brings a unique perspective that combines nearly 20 years of experience measuring, analyzing, developing and... Read More →
avatar for Donna Rhoads

Donna Rhoads

Associate Principal: Client Operations & Omnichannel Marketing, IQVIA
As Associate Principal of Client Enablement, Delivery & Insights, Omnichannel Marketing IQVIA, Donna partners with Pharma companies and agencies to develop customized secondary research studies aiding in their pursuit of business intelligence to better understand the marketplace specific... Read More →


Wednesday October 19, 2022 9:30am - 10:00am EDT
Pennsylvania Convention Center