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Wednesday, October 19 • 11:30am - 12:15pm
Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey

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  • Understanding how the more educated, digitally enabled and engaged patient will impact DTC marketing and the patient journey
  • How to integrate Point of Care Marketing into overall patient outreach while factoring in its qualitative value and unique patient intimacy to other channels
  • Identify and execute digital real-time ecosystems that will support patients and improve outcomes

avatar for Doug Stover

Doug Stover

Head of Innovation, Alexion Rare Disease Business Unit,, AstraZeneca
Douglas Stover is the Global Head of Innovation at Alexion.  His team is responsible for building the capabilities and culture to accelerate ideation, incubation and scaling of ideas that will enhance core competencies as well as explore disruptive concepts.Douglas joined Alexion... Read More →


Jim Decker

Chief Revenue Officer, CheckedUp
avatar for Cassi O'Neil

Cassi O'Neil

Director, Consumer Marketing, Biohaven Pharmaceuticals
Cassi is a member of the consumer marketing team at Biohaven Pharmaceuticals and leads all thing patient engagement including influencer and ambassador marketing, patient communications and patient advocacy. She has been at Biohaven for 3 years and in the industry for 18 years at... Read More →
avatar for Grace Rodriguez

Grace Rodriguez

DTC Portfolio Marketing Director, Immunology, UCB
Grace Rodriguez is the DTC Portfolio Marketing Lead, iPVU at UCB and is responsible for the Direct-to-Consumer/Patient marketing strategy and execution across the Immunology portfolio. Grace has over 16 years’ experience in both B2B and B2C marketing. Prior to joining UCB, she spent... Read More →
avatar for Loreen M. Marshall, LMSW

Loreen M. Marshall, LMSW

Global Head, Digital Patient Support Solutions, Mediocity
Loreen M. Marshall, LMSW, is the Global Head of Digital Patient Support Solutions at Medocity, a leader in digital health that provides an enterprise, patient-focused end-to-end digital health platform serving pharmaceutical companies across clinical development and market commercialization... Read More →

Wednesday October 19, 2022 11:30am - 12:15pm EDT
Pennsylvania Convention Center