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Wednesday, October 19 • 1:45pm - 2:15pm
Digital Thought Leader 3.0- Experiences, Engagement and Evolution

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COVID-19 engagement restrictions brought Digital Thought Leaders (DTLs) to the spotlight. In response, many biopharma companies worked vigorously to first identify, and then engage with DTLs. Approach, results and impact has varied. As HCP engagement dynamics continue to shift, teams are reassessing strategy and approach. How do brand teams define a path forward? Hear from Susan Abedi, Chief Strategy Officer, and Megan Fabry, EVP Digital Strategy, on real-world experiences identifying and engaging with DTLs, insights from HCP research on DTL perceptions, and guidance on how to define a DTL engagement strategy.

Speakers
avatar for Susan Abedi

Susan Abedi

Chief Strategy Officer, 81qd - an MKG Company
avatar for Megan Fabry

Megan Fabry

EVP, Digital Strategy, 81qd - an MKG Company


Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Pennsylvania Convention Center