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Wednesday, October 19 • 4:00pm - 4:30pm
AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing

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Over the last several years, modern health care marketing has become more complex than ever – with companies more effectively targeting audiences, scaling campaigns around the globe, and using new channels such as TikTok to achieve business objectives. During this panel, we’ll discuss the role that AI plays in health care marketing, how creativity and channels are being impacted by the emergence of new platforms and technology, and how these disparate components can be brought together to drive business results.
Moderators
avatar for Chuck Hemann

Chuck Hemann

President, Integrated Activation, Real Chemistry
Chuck Hemann currently oversees the Activation Teams for Real Chemistry, which includes social media, digital media planning & buying. He partners with the co-founders of starpower, a Real Chemistry company, to bring to clients a fully integrated Activation solution.During his career... Read More →

Speakers
avatar for Shirley Lin

Shirley Lin

Director, DTC Marketing, Dermavant Sciences
Shirley Lin is the Director of DTC Marketing at Dermavant, leading the planning and execution of various marketing initiatives supporting the launch of VTAMA Cream.Shirley brings over 20 years of consumer marketing experience with a progressive record of accomplishment of success... Read More →
avatar for William Veltre

William Veltre

Director, Onmi-Channel Experience, Strategy & Planning, Bristol Myers Squibb
Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →

Wednesday October 19, 2022 4:00pm - 4:30pm EDT
Grand Ballroom A
  General Session Day 2