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Wednesday, October 19 • 2:15pm - 3:00pm
Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations

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  • Using AI/ML to predict and pinpoint HCP engagement opportunities
  • Methods for aligning the HCP, channel, and message that will most resonate with HCPs, including quality and value of content across multiple media platforms
  • Formulating a cost-effective strategy to determine the most impactful channel to maximize HCP participation
Moderators
avatar for Andy Walter

Andy Walter

SVP IT and Global Shared Services (retired) at Procter & Gamble
Andy Walter is a business results-driven professional with extensive experience in strategy, development, execution, and operations across Analytics, IT, and Shared Services. He led the Commercial Services & Delivery Organization (over 1500 IT and multifunctional professionals) for... Read More →

Speakers
avatar for Abhishek (Abhi) Agrawal

Abhishek (Abhi) Agrawal

Director of Strategic Accounts, Innovation and Pathways, GSK
Abhishek brings 15 years of cumulative industry experience in commercial with eight indication launches in oncology, portfolio R&D strategy, partnerships, and organizational change management.In his most recent leadership & product operations experience with GSK & NOVARTIS. He has... Read More →
avatar for Sanjeev Majoo

Sanjeev Majoo

VP and Head Commercialization Strategic Sourcing & Procurement, Bristol-Myers Squibb
Sanjeev Majoo is VP and Head Commercialization Strategic Sourcing & Procurement at Bristol Myers Squibb since October 2019. He is responsible for enabling commercialization and markets for the marketed products and new product launches following the acquisition of Celgene. He has... Read More →
avatar for Natalie McGroarty

Natalie McGroarty

Global Director of HCP Access, Wolters Kluwer
Natalie heads up the Lippincott® HCP Access team at Wolters Kluwer Health. Over the past 15 years, she has run marketing, publishing and sales teams at Wolters Kluwer Health. Her focus now is developing integrated marketing programs demonstrating the value of evidence-based, peer-reviewed... Read More →

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
204B
  HCP Engagement