Digital Pharma East 2022 - LIVE

New data privacy measures and restrictions have dramatically changed the game over the last few years when it comes to reaching patients with relevant health content—and on top of those changes, data, healthcare and policy are intersecting in unprecedented ways to impact patients. With these seismic shifts taking place, and with privacy issues taking center stage in the national discourse, it’s more important than ever that pharma companies are good stewards of patient data. This panel will explore how manufacturers can practice responsible and transparent data use while respecting patient privacy—and why doing so will be critical to both earning patient trust and ensuring patients receive valuable health content as the digital landscape continues to evolve.