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Wednesday, October 19 • 2:15pm - 3:00pm
Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns

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  • Identifying and creating consistent and unique messaging that is valuable to both HCPs and patients related to their specific health care journey
  • Aligning and creating data consistency across platforms to optimize outreach
  • Leveraging multiple channels to build greater connections between doctors and patientsAligning data to create consistency
Moderators
avatar for Elaine Gamble

Elaine Gamble

Head/Director, Omnichannel Engagement- CNS Division, Otsuka Pharmaceutical Companies (U.S.)
Elaine Gamble is a global marketing leader with more than 15 years of digital and omnichannel marketing experience. She is Head of Digital Engagement, CNS Division, at Otsuka Pharmaceuticals. A data-driven visionary and innovator, her experience also includes Merck, and Novartis... Read More →

Speakers
avatar for Crystal Bullard

Crystal Bullard

Director, HCP Strategy and Execution, Genentech Neuroscience
As a professional, Crystal was born and raised in healthcare focusing on primary care and oncology brands. Her experience extends past traditional HCP marketing to also include payer and digital channels. These experiences generated a passion to focus on delivering value to HCPs via... Read More →
avatar for Justin Freid

Justin Freid

Chief Media and Innovation Officer, CMI Media Group
Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media capabilities launching and building the Inclusive Media, SEM, SEO... Read More →
avatar for Carrie Craigmyle

Carrie Craigmyle

SVP, Strategy and Client Services, DeepIntent
With more than 25 years experience in media, marketing and CRM, Carrie Craigmyle is DeepIntent’s SVP of Strategy and Client Services. Carrie has spent the majority of her career at media and creative agencies including PHD, an Omnicom Media Group company, where she led healthcare... Read More →
avatar for Jim DeLash

Jim DeLash

Multi-Channel Marketing Director, GSK

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Grand Ballroom A
  Omnichannel Engagement