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Wednesday, October 19 • 2:15pm - 3:00pm
Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities

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  • Redefine patient centricity to incorporate an expanded view of patient engagement which recognize and addresses their unmet needs
  • Overcome barriers to access and address health disparities through multiple means including community engagement
  • Use digital technology and real-time evidence to educate and increase communication between patients and HCPS throughout the patient journey

avatar for Parisa Sanandaji

Parisa Sanandaji

Head of Global Patient Advocacy, Stoke Therapeutics


Abigail Canlas

Director of Consumer and Digital Strategy, Nephrology Marketing,, Otsuka Pharmaceuticals
avatar for Kaitlin Russomano

Kaitlin Russomano

Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics
Kaitlin is currently a senior product manager at Horizon Therapeutics in Deerfield, Illinois, working in the ophthalmology business unit supporting direct-to-consumer efforts. Kaitlin’s primary focus has been patient prospect campaigns with of a multitude of initiatives including... Read More →
avatar for Gregory Leibert

Gregory Leibert

Chief Executive Officer, Mesmerize
Gregory Leibert is the Founder and CEO of Mesmerize and has over 20 years of experience working in the advertising industry. Gregory recognized his passion for healthcare marketing early in his career and created point of care media company, Mesmerize, in 2006. Gregory is an expert... Read More →
avatar for Seana Ziliak, MS

Seana Ziliak, MS

Head U.S. Sales & Marketing, RxPx
Seana Ziliak, MS, is a healthcare industry professional with proven results in organizational effectiveness, performance improvement, and account, product, and people management. She provides expert insights on the patient journey and has been responsible for strategic marketing... Read More →

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Pennsylvania Convention Center