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Wednesday, October 19 • 3:30pm - 4:00pm
Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing

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Hear from the leaders at Evofem on how they broke boundaries and led one of the most successful, irreverent, and bold DTC campaigns in 2022 for their non-hormonal birth control option, Phexxi.

avatar for Katherine Atkinson

Katherine Atkinson

Chief Commercial Officer, Evofem Biosciences
Katherine Atkinson serves as Chief Commercial Officer at Evofem Biosciences. She has more than 20 years of experience in the healthcare, pharma and life science industries where she has continuously created high performing teams that achieve an exceed commercial goals. Prior to joining... Read More →

Wednesday October 19, 2022 3:30pm - 4:00pm EDT
Grand Ballroom A