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Tuesday, October 18 • 9:15am - 9:45am
Digital Media in 2023

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The use of digital media by life science brands has been accelerating year-over-year. In this presentation, we will share insights from industry experts on changes and opportunities coming in 2023. We will address:
  • Identity data
  • Reach including emerging channels
  • Measuring engagement
  • Consumers vs HCPs
  • New data privacy laws



Speakers
avatar for Frank Lin

Frank Lin

VP & GM, IQVIA


Tuesday October 18, 2022 9:15am - 9:45am EDT
Pennsylvania Convention Center