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Tuesday, October 18 • 9:15am - 9:45am
Digital Media in 2023

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The use of digital media by life science brands has been accelerating year-over-year. In this presentation, we will share insights from industry experts on changes and opportunities coming in 2023. We will address:
  • Identity data
  • Reach including emerging channels
  • Measuring engagement
  • Consumers vs HCPs
  • New data privacy laws


Speakers
avatar for Frank Lin

Frank Lin

VP & GM, IQVIA
Wei Han Frank Lin is the VP and GM of IQVIA’s Digital Media Solutions. Having worked with pharmaceutical companies, biotech, DSP, SSP, agencies, and healthcare companies for over two decades, Frank brings a vast knowledge of digital healthcare marketing, advertising technology... Read More →

Tuesday October 18, 2022 9:15am - 9:45am EDT
Grand Ballroom A
  General Session Day 1