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Wednesday, October 19 • 11:00am - 11:30am
Scale With Substance: Using Data to Work Smarter not Harder

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When it comes to digital marketing the goal is always clear: reach qualified patient audiences. To date, many reliable solutions have been simple– find them within condition content. But what about when they are researching a new hobby? Or trying to educate themselves on interest rates? The challenge in non-endemic environments has come down to relying on fragmented data and a lot of guesswork to reach a qualified audience.

Scale beyond endemic health can still have substance. In this session, the Health Group at Dotdash Meredith will discuss how reputable brands, first-party data, and 3rd party tagging with robust privacy safeguards can work together. We’ll explore audience quality insights that identify probabilistic approaches when engaging with condition audiences, and psychographic profiles of a whole patient. This session will look at how to achieve a safe and secure look into a patient population, to make content work smarter, not harder, for your brand.

Speakers
avatar for Hillary Bell

Hillary Bell

VP, Strategic Partnerships, Dotdash Meredith
Hillary carries nearly 15 years of sales experience in the pharmaceutical field. She has been recognized as Sales Person of the Year multiple times in her career and worked hand-in-hand with the industry’s top brands to revolutionize the way messaging is delivered to consumers... Read More →
avatar for Chris Tolan

Chris Tolan

Senior Research Director, Dotdash Meredith
Chris is a senior director at Dotdash Meredith where he oversees audience research and insights related to health. He is responsible for designing and executing research and analysis and identifying opportunities and strategies for exploration.Prior to joining Dotdash in 2019, Chris... Read More →


Wednesday October 19, 2022 11:00am - 11:30am EDT
Pennsylvania Convention Center