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Tuesday, October 18 • 1:30pm - 2:15pm
Panel: VP/Chief Marketing Officer Roundtable – Future Trends in Pharma Marketing

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  • Balance traditional marketing strategies with novel channels and creative innovative approaches
  • Drive a customer centric marketing strategy by adapting to a consumer savvy population
  • Develop personalized and targeted content

avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

avatar for Andrew Kennemer

Andrew Kennemer

Vice President, Customer Experience & Digital Innovation, GSK
As Vice President, Customer Experience & Digital Innovation at GlaxoSmithKline, Andy Kennemer is driving change in the US Pharmaceutical business by disrupting the traditional methods of engaging with customers and redefining what it means to be customer obsessed. Kennemer is an experienced... Read More →
avatar for Michelle Kehily

Michelle Kehily

VP, Global Head Digital Marketing & Commercial Excellence, Merck
Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20+ year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey four years ago. Michelle takes... Read More →
avatar for Rebekah Carty

Rebekah Carty

AVP, Head of Marketing- Rare Disease-Hematology, Takeda
Rebekah is a BioTech Pharmaceutical and Medical Device Sales and Marketing Leader with extensive leadership experience across multiple therapeutic areas. Rebekah joined Baxter/Baxalta/Shire/Takeda in early 2011. Rebekah is passionate about creating a collaborative culture across Cross-Functional... Read More →

Tuesday October 18, 2022 1:30pm - 2:15pm EDT
Grand Ballroom A