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Tuesday, October 18 • 9:45am - 10:15am
Insights From the Front Lines of Digital Health Innovation

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Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this presentation you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support.

Here are some of the takeaways from this eye-opening presentation:
  • How to  boost patient awareness and access
  • How to support provider-patient conversations about OOP costs
  • Understand some key differences among specialties
  • See how GoodRx solutions help pharma brands improve reach and results

avatar for Divya Iyer

Divya Iyer

Vice President, Strategy & Business Development, GoodRx
Divya Iyer leads growth initiatives at GoodRx to partner with biopharmaceutical companies. She evolved the Manufacturer Solutions team's business strategy, built the business case and led the largest M&A deal at GoodRx to date, bringing transformative platform capabilities into the company... Read More →

Tuesday October 18, 2022 9:45am - 10:15am EDT
Grand Ballroom A