Digital Pharma East 2022 - LIVE

Omnichannel engagement has been commonplace within the retail industry for many years, yet it’s only since the COVID pandemic that pharmaceutical manufacturers accelerated their exploration of opportunities to engage their Customers across channels with the right content and cadence.

To be effective, Pharmaceutical manufacturers must evolve traditional approaches of commercial operations to deliver great customer experience while driving expected performance.

This session will highlight the key challenges Salesforce Operations faces and the approaches being explored to establish effective cross-channel engagement across customers with the right content at the right cadence.