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Wednesday, October 19 • 10:00am - 10:30am
Presentation: The Changing Landscape of SFO in an Omnichannel Environment

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Omnichannel engagement has been commonplace within the retail industry for many years, yet it’s only since the COVID pandemic that pharmaceutical manufacturers accelerated their exploration of opportunities to engage their Customers across channels with the right content and cadence.

To be effective, Pharmaceutical manufacturers must evolve traditional approaches of commercial operations to deliver great customer experience while driving expected performance.

This session will highlight the key challenges Salesforce Operations faces and the approaches being explored to establish effective cross-channel engagement across customers with the right content at the right cadence.

avatar for Fransis Utama

Fransis Utama

Senior Manager, Data Management (Omnichannel), AstraZeneca
Fransis Utama joined AZ Commercial Oncology Data Management team in 2021 and is responsible for managing Omnichannel data throughout its lifecycle. He has been in pharmaceutical marketing in the past 10 years, with experience in primary and secondary market research, data management... Read More →
avatar for Joshua Greenberg

Joshua Greenberg

Commercial Data Management, AstraZeneca
Josh Greenberg Joined AZ in 2019 as part of the Commercial Data Management team with responsibilities across Oncology and BioPharmaceutical, most recently bringing data management and governance to our digital marketing data. Prior to joining AstraZeneca Josh consulted to Pharmaceutical... Read More →

Wednesday October 19, 2022 10:00am - 10:30am EDT
Grand Ballroom A