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Tuesday, October 18
 

7:30am EDT

Networking Breakfast
Sponsored by: 


Tuesday October 18, 2022 7:30am - 8:30am EDT
Ballroom B Exhibit Floor

7:30am EDT

Registration
Sponsored by: 


Tuesday October 18, 2022 7:30am - 6:00pm EDT
Grand Hall

8:30am EDT

Welcoming Remarks
Speakers
avatar for Paul Miller

Paul Miller

CEO, Questex
As CEO of Questex, Miller is responsible for shaping Questex’s growth strategy and enhancing its offerings to better serve its customers as the leading information services company focused on the experience economy.A visionary leader with a keen ability and track record of growing... Read More →


Tuesday October 18, 2022 8:30am - 8:35am EDT
Pennsylvania Convention Center

8:35am EDT

Chairperson's Opening Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →


Tuesday October 18, 2022 8:35am - 8:45am EDT
Pennsylvania Convention Center

8:45am EDT

Keynote Address: The Journey Forward
Speakers
avatar for Chaunté Lowe

Chaunté Lowe

Four-Time Olympian
Chaunte Lowe doesn’t strive to just break the mold; she vaults over it leaving it far behind her in the dust. This four-time Olympian’s impressive rise started while she was just a sophomore at Georgia Tech when she made her first Olympic appearance. Her ambitions on the field... Read More →


Tuesday October 18, 2022 8:45am - 9:15am EDT
Pennsylvania Convention Center

9:15am EDT

Digital Media in 2023
The use of digital media by life science brands has been accelerating year-over-year. In this presentation, we will share insights from industry experts on changes and opportunities coming in 2023. We will address:
  • Identity data
  • Reach including emerging channels
  • Measuring engagement
  • Consumers vs HCPs
  • New data privacy laws



Speakers
avatar for Frank Lin

Frank Lin

VP & GM, IQVIA


Tuesday October 18, 2022 9:15am - 9:45am EDT
Pennsylvania Convention Center

9:45am EDT

Insights From the Front Lines of Digital Health Innovation
Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this presentation you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support.

Here are some of the takeaways from this eye-opening presentation:
  • How to  boost patient awareness and access
  • How to support provider-patient conversations about OOP costs
  • Understand some key differences among specialties
  • See how GoodRx solutions help pharma brands improve reach and results

Speakers
avatar for Divya Iyer

Divya Iyer

Vice President, Strategy & Business Development, GoodRx
Divya Iyer leads growth initiatives at GoodRx to partner with biopharmaceutical companies. She evolved the Manufacturer Solutions team's business strategy, built the business case and led the largest M&A deal at GoodRx to date, bringing transformative platform capabilities into the company... Read More →


Tuesday October 18, 2022 9:45am - 10:15am EDT
Pennsylvania Convention Center

10:15am EDT

Share Care Snack Break
Sponsored by: 


Tuesday October 18, 2022 10:15am - 10:45am EDT
Ballroom B Exhibit Floor

10:45am EDT

Inside the Mind of Today’s Patient
While we can’t read patients’ minds, we can monitor their eye movement and facial expressions to better understand how they are feeling in the doctor’s office. The pandemic turned so much in healthcare upside down: Our innovative research methods uncovered data on the significance of the waiting room as part of the overall patient experience. Point of Care done correctly has the opportunity to transform patient anxiety into empowerment and to build trust in the most pivotal moments before a healthcare visit. Attend this session to peel back the curtain on what patients are thinking, feeling and doing in the waiting room—backed by results of a new national patient survey, the latest wait-time data and exclusive PatientPoint Wait-Time Communication Platform eye-tracking data—and see why your brand needs to be in the waiting room now more than ever.

Speakers
avatar for Sarah Bast

Sarah Bast

SVP, Point of Care Lead, Publicis Health Media
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings 30 years of experience in pharmaceutical marketing... Read More →


Tuesday October 18, 2022 10:45am - 11:15am EDT
Pennsylvania Convention Center

11:15am EDT

Panel: The Road to Driving Digital Success in the Pharma Industry
  • How do you define success?
  • Successfully integrating new technology into the existing infrastructure
  • Understanding how the culture and people transformation elements drive digital innovation
  • Building a sustainable foundation of good data

Moderators
avatar for Paul Murasko

Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments... Read More →

Speakers
avatar for Colin Lake

Colin Lake

Head of Digital Business Transformation Neurology, UCB
Colin Lake serves as the Head of Digital Business Transformation Neurology at UCB. In his current role, Colin spearheads UCB’s efforts to improve the support for patients and key stakeholders in the healthcare ecosystem by driving UCB’s ambitious digital agenda.He leads the development... Read More →
avatar for Ajit Menon, PhD

Ajit Menon, PhD

Vice President, Customer Engagement and Digital Transformation, The Janssen Pharmaceutical Companies of Johnson & Johnson
Ajit Menon is Vice President, Customer Engagement and Digital Transformation supporting all therapeutic areas across Janssen Pharmaceuticals North America.In this newly formed leadership role, Ajit is charged with leading the strategy, implementation and scaling of Janssen’s AI... Read More →
avatar for Shola Oyewole

Shola Oyewole

VP, Digital Innovation, United Therapeutics Corporation
As a member of the Senior Executive Leadership of United Therapeutics Corporation, my job requires an eye that looks at what others look at but can see industry trends and technology shifts that protects UT from disruptions.And as well an ear that listens to what others are listening... Read More →
avatar for Amy West

Amy West

Head of US Digital Transformation & Innovation, Novo Nordisk


Tuesday October 18, 2022 11:15am - 12:00pm EDT
Pennsylvania Convention Center

12:00pm EDT

A Data Insider’s View of Where the Industry is Headed
At a time when everything in society, the economy, geo-politics and government is in a state of massive change, the marketing and media industry seems to have pretty much settled on its laurels. Why? Because it’s hard to unlearn everything that’s driven our success to date. But can we? And should we? Yes and Yes. Hear from Ezra Suyveke, PulsePoint’s Chief Product and Technology Officer, and Chris Neuner, Chief Strategy Officer, as they critically look at how data and technology are transforming the future drivers of success and how the industry can navigate this new world.


Speakers
avatar for Christopher Neuner

Christopher Neuner

Chief Strategy Officer, PulsePoint
Christopher Neuner has over 20 years of experience driving performance in the healthcare digital marketing and media space. At PulsePoint, he has led the evolution of a programmatic exchange to a healthcare company that is focused on improving health outcomes through data and technology... Read More →
avatar for Ezra Suyveke

Ezra Suyveke

Chief Product and Technology Officer, PulsePoint
Ezra Suveyke is the CTO of PulsePoint and oversees the technology and product teams. Ezra is a proven leader in the marketing tech space and has a strong track record of bringing innovative solutions to market and successfully scaling up technology and infrastructure needs supporting... Read More →


Tuesday October 18, 2022 12:00pm - 12:30pm EDT
Pennsylvania Convention Center

12:30pm EDT

Strolling Lunch
Grab a bite and network! Lunches will feature food options with no fork and knife required. Curb your appetite and expand your network all at the same time.


Tuesday October 18, 2022 12:30pm - 1:30pm EDT
Ballroom B Exhibit Floor

1:30pm EDT

Panel: VP/Chief Marketing Officer Roundtable – Future Trends in Pharma Marketing
  • Balance traditional marketing strategies with novel channels and creative innovative approaches
  • Drive a customer centric marketing strategy by adapting to a consumer savvy population
  • Develop personalized and targeted content

Speakers
avatar for Andrew Kennemer

Andrew Kennemer

Vice President, Customer Experience & Digital Innovation, GSK
As Vice President, Customer Experience & Digital Innovation at GlaxoSmithKline, Andy Kennemer is driving change in the US Pharmaceutical business by disrupting the traditional methods of engaging with customers and redefining what it means to be customer obsessed. Kennemer is an experienced... Read More →
avatar for Michelle Kehily

Michelle Kehily

VP, Global Head Digital Marketing & Commercial Excellence, Merck
Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20+ year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey four years ago. Michelle takes... Read More →
avatar for Rebekah Carty

Rebekah Carty

AVP, Head of Marketing- Rare Disease-Hematology, Takeda
Rebekah is a BioTech Pharmaceutical and Medical Device Sales and Marketing Leader with extensive leadership experience across multiple therapeutic areas. Rebekah joined Baxter/Baxalta/Shire/Takeda in early 2011. Rebekah is passionate about creating a collaborative culture across Cross-Functional... Read More →


Tuesday October 18, 2022 1:30pm - 2:15pm EDT
Pennsylvania Convention Center

2:15pm EDT

The Power Duo: Linear TV + Connected TV
While there is no question that linear TV is a very effective way to reach audiences at scale, connected TV can not only reach audiences at scale but also reach audiences that are incremental to linear TV. Making connected TV the optimal complement to linear TV campaigns to extend reach in a smarter and precise way.
As internet-enabled Connected TV penetration increases and television viewership becomes even more fragmented between ad-supported platforms and providers, it’s important for brands to understand where their audiences are enjoying content to maximize reach and efficiency of their television campaigns.
In this panel will discuss a case study from Nurtec, the only medication proven to treat & prevent migraines, where they partnered with Klick Health and DeepIntent to:
  • Identify the audience overlap between linear TV and CTV 
  • Expand Nurtec’s reach beyond traditional linear TV with CTV 
  • Prove the efficiency of CTV by measuring the cost per verified patient reached (CPVP) for linear TV vs CTV 

Moderators
avatar for John Mangano

John Mangano

SVP, Analytics, DeepIntent
For the last 15 years, John Mangano has been driving innovation in how the healthcare industry understands the impact of media and marketing technologies on patients and their health outcomes. Mr. Mangano leads the Marketing Sciences and Analytics team at DeepIntent where he calls... Read More →

Speakers
avatar for Lauren Sacks

Lauren Sacks

Director Omni-channel Marketing, , Nurtec, Biohaven Pharmaceuticals
Lauren Sacks' passion is bringing to life Nurtec ODT patient stories at Biohaven through omni channel marketing. Lauren leads Nurtec ODT’s digital partnership and media strategy through her strategic media marketing experience giving voice to patient journeys and awareness through... Read More →
avatar for Lesley Tavel

Lesley Tavel

SVP Planning & Strategy, Klick Health
Lesley has over 20 years of strategic marketing expertise spanning multiple categories, including healthcare, retail, and packaged goods. She has a proven background implementing integrated solutions and content creation across multiple media channels: paid, owned, and earned. In... Read More →


Tuesday October 18, 2022 2:15pm - 2:45pm EDT
Pennsylvania Convention Center

2:45pm EDT

Rethinking the No-See Doctor
For years now, access to physicians has been on the decline. The number of MDs that have become “no see” doctors has grown. It is more important than ever before that pharma marketers find ways to have their content seen by these “no see” MDs. Listen as Dr. Amit Phull shares insights on who these providers are, why they are harder to reach, and strategies for the best ways to engage them through digital channels.

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, SVP of Strategy & Insights, Doximity
Dr. Amit Phull is a board-certified Emergency Medicine physician and practices as a Clinical Instructor at Northwestern University in Chicago and the San Francisco Veterans Affairs Hospital. He completed his residency training at Northwestern Memorial Hospital in Chicago, Illinois... Read More →


Tuesday October 18, 2022 2:45pm - 3:15pm EDT
Pennsylvania Convention Center

3:15pm EDT

Networking Break
Tuesday October 18, 2022 3:15pm - 3:45pm EDT
Ballroom B Exhibit Floor

3:45pm EDT

Partner Keynote
Speakers
avatar for Brianne Casey

Brianne Casey

Head of Omnichannel Strategy, US Commercial, Alexion, AstraZeneca Rare Disease
avatar for Alice Harmon

Alice Harmon

VP, Analytics, Merkle
Alice leads Merkle’s Health Analytics capability. She is an econometric consultant with over 20 years of experience in Marketing Analytics, Data Management, Consulting, Production Design & Development, and Demand Forecasting. In her 9 years at Merkle she has worked to deliver attribution... Read More →


Tuesday October 18, 2022 3:45pm - 4:15pm EDT
Pennsylvania Convention Center

4:15pm EDT

Panel: The Evolving Role and Future of the Sales Rep
  • Understand how different teams are now working together to engage customers
  • Integrating sales reps into an overall omnichannel marketing strategy
  • Exploring how to strike a harmonious balance between the use of traditional sales and technology
  • Assess different scenarios where a traditional sales force or digital initiatives can lead to a better competitive advantage
  • Reallocate resources to maximize ROI based on your company structure and the unique needs of your product

Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →
avatar for Patrick Urban

Patrick Urban

President, Merz Aesthetics North America
Patrick Urban leads the North American region in strategy and operations for Merz Aesthetics. Prior to his current role, he served as Chief Commercial Officer for Merz North America.Patrick is committed to driving commercial success by taking ownership of the customer experience and... Read More →
avatar for Brian Hilberdink

Brian Hilberdink

President, LEO Pharma Inc. (USA)
Brian Hilberdink is the President of LEO Pharma in the United States and serves as Executive Vice President on the Global Leadership Team. Prior to joining LEO Pharma in 2022, he spent more than 25 years at Novo Nordisk, most recently serving as Senior Vice President of sales in the... Read More →
avatar for Kate Greengrove

Kate Greengrove

Head Commercial Operations, GSK
Kate Greengrove, is currently the Head of US Pharma Commercial Operations for GSK.  Prior to this, Kate, a content enthusiast, lead the Content Strategy & Operations team with the goal of making content a core marketing capability at GSK.  Before joining the Capabilities, Insights... Read More →


Tuesday October 18, 2022 4:15pm - 5:00pm EDT
Pennsylvania Convention Center

5:00pm EDT

Fireside Chat with Ray Gomez, Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb
Speakers
avatar for Ray Gomez

Ray Gomez

Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb
Ray Gomez is the Vice President, Worldwide Omni-Channel Capabilities at Bristol-Myers Squibb. He and his team are responsible for BMS’s Omni-Channel Strategy, which includes: leading the exploration, development, and maturation of Omni-Channel capabilities for the commercialization... Read More →


Tuesday October 18, 2022 5:00pm - 5:30pm EDT
Pennsylvania Convention Center

5:30pm EDT

Closing Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →


Tuesday October 18, 2022 5:30pm - 5:45pm EDT
Pennsylvania Convention Center

5:45pm EDT

Networking Reception
Sponsored by:


Tuesday October 18, 2022 5:45pm - 6:45pm EDT
Ballroom B Exhibit Floor
 
Wednesday, October 19
 

8:00am EDT

Networking Breakfast
Wednesday October 19, 2022 8:00am - 8:45am EDT
Ballroom B Exhibit Floor

8:00am EDT

Registration
Sponsored by:  


Wednesday October 19, 2022 8:00am - 5:30pm EDT
Grand Hall

8:45am EDT

HCP Track Chair Opening Remarks
Speakers
avatar for David Reim

David Reim

Commercial Data Privacy Lead, Digital Enablement Center of Excellence, IQVIA
As a vocal advocate for the right of all individuals to control how their personal information is used, David Reim’s current focus is ensuring that engagement with healthcare professionals and patients is done in transparent manner that respects individual preference. Specifically... Read More →


Wednesday October 19, 2022 8:45am - 9:00am EDT
Pennsylvania Convention Center

8:45am EDT

Omnichannel Track Chair Opening Remarks
Speakers
avatar for Bradley Deutsch

Bradley Deutsch

VP, Brand Partnerships – AdTheorent Health, AdTheorent, Inc.
Bradley Deutsch is Vice President of Brand Partnerships at AdTheorent Health, a division of AdTheorent specializing in delivering privacy-forward and brand safe machine learning solutions for healthcare brands to drive brand-specified business outcomes at scale.In this role, Bradley is responsible for the national healthcare strategy to drive ad revenue for AdTheorent Health. Addit... Read More →


Wednesday October 19, 2022 8:45am - 9:00am EDT
Pennsylvania Convention Center

8:45am EDT

Patient Track Chair Opening Remarks
Speakers
avatar for Keith Matt

Keith Matt

PulsePoint, Vice President, Sales
Keith is VP Sales at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Keith began his career with Janssen Pharmaceutica as a field sales trainer before spending the last 20+ years working in the healthcare marketing space... Read More →


Wednesday October 19, 2022 8:45am - 9:00am EDT
Pennsylvania Convention Center

9:00am EDT

Opening Keynote: Redefining your Relationship with HCPs
Speakers
avatar for Santos Torres, Jr.

Santos Torres, Jr.

Vice President Marketing, Santen Pharmaceutical
Marketing and Sales leader with over 20 years in brand management, strategic planning, and innovation. Strong track record of maintaining sales levels for products reaching the end of their lifecycle and beyond their patent expiration. Use an omnichannel approach, reposition brands... Read More →


Wednesday October 19, 2022 9:00am - 9:30am EDT
Pennsylvania Convention Center

9:00am EDT

Opening Interactive Discussion
Speakers
avatar for Alison Reichert

Alison Reichert

Head, Digital & Omnichannel Marketing, US Oncology, Takeda Oncology
Alison has more than 15 years of diverse experience in digital strategy, marketing, and innovation in healthcare. She joined Takeda in 2021 as the Head of Digital and Omnichannel Marketing, US Oncology, and leads the development and implementation of the digital strategy for the marketed... Read More →
avatar for Brianne Casey

Brianne Casey

Head of Omnichannel Strategy, US Commercial, Alexion, AstraZeneca Rare Disease


Wednesday October 19, 2022 9:00am - 9:30am EDT
Pennsylvania Convention Center

9:00am EDT

Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level
Patients and caregivers are the true experts in navigating the ever-changing maze that is managing chronic, unpredictable illnesses. Hear from award winning health leaders Natalie Hayden, IBD patient advocate and Elle Cole, sickle cell & type 1 diabetes caregiver, as they share their personal experiences with what’s currently going well in the industry, challenges and barriers they’ve experienced, and opportunities they see for improvement.

Speakers
avatar for Elle Cole

Elle Cole

Parent Advocate
Carley Cole-Cavins, also known as Elle Cole, is a mom of twin daughters. After she and her husband learned their daughter had sickle cell disease, she wished there was a guide to help parents and kids understand more about how the condition affects a person's body. Therefore based... Read More →
avatar for Natalie (Sparacio) Hayden

Natalie (Sparacio) Hayden

Founder, Lights, Camera; Crohn's IBD Patient Advocate
Natalie (Sparacio) Hayden is a former TV news anchor and reporter whose mission in life is to be an advocate for those battling inflammatory bowel disease. She was diagnosed with Crohn’s disease in July 2005, two months after graduating from Marquette University.Her award-winning... Read More →


Wednesday October 19, 2022 9:00am - 9:30am EDT
Pennsylvania Convention Center

9:30am EDT

Perfecting the Drug Sample Supply Chain
The growth of telemedicine patient encounters and the emergence of no-see and no-sample Health System practices, present unique challenges to pharma manufacturers that want to get drug samples to prescribers and patients.

SymmetryRx has the technology and service solutions to address these challenges.

Solutions to manage drug sample requests at the individual prescriber and practice level.

Solutions to manage drug sample inventory and dispensing at the practice level while meeting all Joint Commission requirements.

Finally, solutions that provide sample effectiveness insights that inform prescriber education opportunities and complete the drug sample supply chain.

Speakers
avatar for Hal Walsh

Hal Walsh

Chief Executive Officer, SymmetryRx
Hal Walsh, Chief Executive Officer provides SymmetryRx with vision, leadership and strategy to build innovative online solutions and services that increase the reach of pharmaceutical manufacturers to prescribers and to patients.Hal is known for harnessing available resources, creatively... Read More →


Wednesday October 19, 2022 9:30am - 10:00am EDT
Pennsylvania Convention Center

9:30am EDT

Why Omni-channel is Over
It’s time to stop talking about “omni-channel marketing”. That nomenclature is over-used. It is the only channel. Today, any agency or brand team not realizing that HCPs and Patients both see everything you create thru the eyes of a consumer means you are behind. Key Take Aways:
  • HCPs actually behave like consumers and Patients are actually oftentimes well-informed ambassadors of their own clinical self-care. Messaging cannot be siloed anymore.
  • Social-media platforms can build or kill your brand. Fear of participating is not an option. Your consumers are already talking about your RX brands and not ensuring brand consistency and communication linkage can be detrimental to your brand’s legacy.             
  • Omnichannel marketing-must embrace the new. We will share some examples of breakthrough creative programs that delivered for HCPs and patients both.

Moderators
avatar for Dave Paragamian

Dave Paragamian

CEO, Health Monitor Network
Dave is currently CEO of Health Monitor, a leading targeted healthcare marketing platform company, and a founding member company of the Point of Care Marketing Association (POCMA).Prior to joining Health Monitor, Dave has 25+ years’ experience in healthcare marketing and advertising... Read More →

Speakers
avatar for Deanna Angello

Deanna Angello

Oncology Franchise Strategy & Marketing, The Janssen Pharmaceutical Companies of Johnson & Johnson
An accomplished Biopharma Strategist and Marketing Executive with a 20+ year track-record of large-scale transformation in Fortune 500 companies including Johnson & Johnson, Kite Pharma, Genentech and Pfizer, Deanna Angello pursues each professional challenge with passion and purpose... Read More →
avatar for Christian Bauman

Christian Bauman

Chief Creative Officer, The Bloc
Christian has always worked in healthcare and never wanted to be anywhere else, guiding consumer and professional campaigns for global blockbusters, specialty populations, and lifestyle brands. He’s sat on the executive juries of all the major award shows including Cannes and Clios... Read More →


Wednesday October 19, 2022 9:30am - 10:00am EDT
Pennsylvania Convention Center

9:30am EDT

Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach
In today’s competitive pharma market, staying top of mind among physicians and patients is essential for a brand’s success. Discover how to exponentially power up DTC Pharma marketing efforts through synergistic messaging to patients & their HCPs. Learn from industry experts as they present a compelling case study illustrating how leveraging zero-party data to match patients exposed to a brand’s ads to their physicians drives elevated brand awareness, conversation, and conversion among target patients and their physicians.

Speakers
avatar for Denise Esakoff

Denise Esakoff

SVP, Research & Strategic Performance, Sharecare
SVP Research & Strategic Performance at Sharecare, Denise’s passion for data, patient insights and strategic program performance makes her a true industry leader. Denise brings a unique perspective that combines nearly 20 years of experience measuring, analyzing, developing and... Read More →
avatar for Donna Rhoads

Donna Rhoads

Associate Principal: Client Operations & Omnichannel Marketing, IQVIA
As Associate Principal of Client Enablement, Delivery & Insights, Omnichannel Marketing IQVIA, Donna partners with Pharma companies and agencies to develop customized secondary research studies aiding in their pursuit of business intelligence to better understand the marketplace specific... Read More →


Wednesday October 19, 2022 9:30am - 10:00am EDT
Pennsylvania Convention Center

10:00am EDT

10:00am EDT

Presentation: The Changing Landscape of SFO in an Omnichannel Environment
Omnichannel engagement has been commonplace within the retail industry for many years, yet it’s only since the COVID pandemic that pharmaceutical manufacturers accelerated their exploration of opportunities to engage their Customers across channels with the right content and cadence.

To be effective, Pharmaceutical manufacturers must evolve traditional approaches of commercial operations to deliver great customer experience while driving expected performance.

This session will highlight the key challenges Salesforce Operations faces and the approaches being explored to establish effective cross-channel engagement across customers with the right content at the right cadence.

Speakers
avatar for Fransis Utama

Fransis Utama

Senior Manager, Data Management (Omnichannel), AstraZeneca
Fransis Utama joined AZ Commercial Oncology Data Management team in 2021 and is responsible for managing Omnichannel data throughout its lifecycle. He has been in pharmaceutical marketing in the past 10 years, with experience in primary and secondary market research, data management... Read More →
avatar for Joshua Greenberg

Joshua Greenberg

Commercial Data Management, AstraZeneca
Josh Greenberg Joined AZ in 2019 as part of the Commercial Data Management team with responsibilities across Oncology and BioPharmaceutical, most recently bringing data management and governance to our digital marketing data. Prior to joining AstraZeneca Josh consulted to Pharmaceutical... Read More →


Wednesday October 19, 2022 10:00am - 10:30am EDT
Pennsylvania Convention Center

10:00am EDT

How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community
Speakers
avatar for Catherine Galica

Catherine Galica

Senior Director Marketing, Marinus Pharma
avatar for Kristie Cline, MBA

Kristie Cline, MBA

Director, Patient Advocacy, Marinus Pharmaceuticals
Kristie Cline is Director, Patient Advocacy at Marinus Pharmaceuticals leading the organization’s global patient advocacy efforts as they plan a path forward to provide new treatment options for the epilepsy community. She actively engages with global rare disease organizations... Read More →


Wednesday October 19, 2022 10:00am - 10:30am EDT
Pennsylvania Convention Center

10:30am EDT

Networking Break
Sponsored by:


Wednesday October 19, 2022 10:30am - 11:00am EDT
Ballroom B Exhibit Floor

11:00am EDT

Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial
Join this session to hear JV Rao, Vice President of Data Sciences at Advarra, compare and contrast the contexts and relationships between Pharma, Physicians, patients, and payers across R&D and commercial space. JV will discuss:
  • Advarra's role as a central player in the ecosystem
  • How digitizing the workflow across the ecosystem is transforming clinical research
  • Master data management as a key foundational capability to accomplish this

Speakers
avatar for JV Rao

JV Rao

Vice President, Data Sciences, Advarra
JV Rao, Vice President, Data Sciences at Advarra, has over 20 years experience in the drug development and technology industries. JV leads data sciences at Advarra, generating insights that make clinical trials safer, smarter and faster. He has previously worked for a major CRO and... Read More →


Wednesday October 19, 2022 11:00am - 11:30am EDT
Pennsylvania Convention Center

11:00am EDT

Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence
Humanity (and marketers!) are consistently searching for an omniscient, omnipotent, omnichannel ninja that can shoulder its more cumbersome or complex workloads – is artificial intelligence the answer?

If you buy into the hype, artificial intelligence can do just about anything your brand needs done, thanks to technology advances and the hard work of data scientists (now known Data Ninjas). But when it comes to omnichannel brand marketing, where does the hype end, and reality begin? Explore the secrets of working with artificial intelligence, and glean new business insights from an expected source – the TV show American Ninja Warrior.

Speakers
avatar for Angelo Campano

Angelo Campano

SVP Market Engagement, OptimizeRx
As SVP of Market Engagement at OptimizeRx, Angelo is a trailblazer in innovation and leadership in the digital patient and provider experience, with deep expertise in strategy, implementation and optimization. He has imbedded himself as the innovator in product tool-sets for EHR platforms... Read More →


Wednesday October 19, 2022 11:00am - 11:30am EDT
Pennsylvania Convention Center

11:00am EDT

Scale With Substance: Using Data to Work Smarter not Harder
When it comes to digital marketing the goal is always clear: reach qualified patient audiences. To date, many reliable solutions have been simple– find them within condition content. But what about when they are researching a new hobby? Or trying to educate themselves on interest rates? The challenge in non-endemic environments has come down to relying on fragmented data and a lot of guesswork to reach a qualified audience.

Scale beyond endemic health can still have substance. In this session, the Health Group at Dotdash Meredith will discuss how reputable brands, first-party data, and 3rd party tagging with robust privacy safeguards can work together. We’ll explore audience quality insights that identify probabilistic approaches when engaging with condition audiences, and psychographic profiles of a whole patient. This session will look at how to achieve a safe and secure look into a patient population, to make content work smarter, not harder, for your brand.

Speakers
avatar for Hillary Bell

Hillary Bell

VP, Strategic Partnerships, Dotdash Meredith
Hillary carries nearly 15 years of sales experience in the pharmaceutical field. She has been recognized as Sales Person of the Year multiple times in her career and worked hand-in-hand with the industry’s top brands to revolutionize the way messaging is delivered to consumers... Read More →
avatar for Chris Tolan

Chris Tolan

Senior Research Director, Dotdash Meredith
Chris is a senior director at Dotdash Meredith where he oversees audience research and insights related to health. He is responsible for designing and executing research and analysis and identifying opportunities and strategies for exploration.Prior to joining Dotdash in 2019, Chris... Read More →


Wednesday October 19, 2022 11:00am - 11:30am EDT
Pennsylvania Convention Center

11:30am EDT

Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs
  • Looking at the landscape from the customer’s perspective – what do HCPs want and need in this new digital environment?
  • Leverage data to identify multiple opportunities for digital touchpoints with HCPs along the HCP journey and tailoring engagement accordingly
  • Analyze the use of digital technologies to work with HCPS to break down disparities in healthcare

Moderators
avatar for Eric McCulley

Eric McCulley

Head of Innovation; UCB Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →

Speakers
avatar for Carlo Cicacci

Carlo Cicacci

Product Director, HCP Marketing (Rheumatology), The Janssen Pharmaceutical Companies of Johnson & Johnson
 Carlo Cicacci is an experienced marketer with a diverse background spanning a broad range of functional areas within the pharmaceutical industry. His experience includes Marketing, Sales, Commercial Analytics and Sales Operations across multiple brands within the Immunology and... Read More →
avatar for Michael Rowbotham

Michael Rowbotham

Digital Strategy Lead for Xeljanz franchise, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business.  This includes bringing new Initiatives (platforms... Read More →
avatar for Malcolm Halle

Malcolm Halle

Vice President of Strategic Accounts, PulsePoint
Malcolm is a Vice President of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the... Read More →
avatar for Lauren Hanson, MS

Lauren Hanson, MS

Founder and Head of Product, flipMD from GoodRx
Lauren is an entrepreneur by heart having started her first side hustle at the age of eleven. Now, she is the CEO and co-founder of flipMD by GoodRx, the physician-only consulting services platform offering non-clinical medical expertise to industry partners. Lauren and her husband... Read More →


Wednesday October 19, 2022 11:30am - 12:15pm EDT
Pennsylvania Convention Center

11:30am EDT

Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy
  • Identify what is the “right” data to coordinate channel activity more effectively and efficiently
  • Deploy a more personalized digital customer experience across all channels to improve overall ROI
  • Analyzing data metrics to measure omnichannel success based on metrics

Speakers
avatar for Steven Xie

Steven Xie

Director, Omni Channel Marketing, Biohaven Pharmaceuticals
Steven is a seasoned healthcare marketer who’s passionate about using digital technology to transform brand storytelling and human engagement. Steven currently leads omni channel marketing for Nurtec ODT at Biohaven Pharmaceuticals. He orchestrated more than 20 pharma-first omni... Read More →
avatar for Matthew Walsh

Matthew Walsh

Senior Director, Solutions Engineering, Crossix Analytics, Veeva
Matthew Walsh leads the Crossix Analytics Solutions Engineering team at Veeva. Since Matthew joined the Crossix team in 2012, he has helped hundreds of life sciences brands improve marketing effectiveness through both patient and HCP marketing analytics. In his current role, Matthew... Read More →
avatar for Michael Kirzhner

Michael Kirzhner

Associate Director, Commercial Technology - HCP Omni-channel Solutions, Abbvie
Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →
avatar for Nick Bartolomeo

Nick Bartolomeo

VP, Omnichannel, Fingerpaint Group
Nick Bartolomeo leads Fingerpaint Group’s proprietary, omnichannel capabilities. An authority on all things omnichannel, he has more than 20 years of digital and media experience, including holding multiple leadership positions, while both championing and spearheading omnichannel... Read More →


Wednesday October 19, 2022 11:30am - 12:15pm EDT
Pennsylvania Convention Center

11:30am EDT

Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey
  • Understanding how the more educated, digitally enabled and engaged patient will impact DTC marketing and the patient journey
  • How to integrate Point of Care Marketing into overall patient outreach while factoring in its qualitative value and unique patient intimacy to other channels
  • Identify and execute digital real-time ecosystems that will support patients and improve outcomes

Moderators
avatar for Doug Stover

Doug Stover

Head of Innovation, Alexion Rare Disease Business Unit,, AstraZeneca
Douglas Stover is the Global Head of Innovation at Alexion.  His team is responsible for building the capabilities and culture to accelerate ideation, incubation and scaling of ideas that will enhance core competencies as well as explore disruptive concepts.Douglas joined Alexion... Read More →

Speakers
JD

Jim Decker

Chief Revenue Officer, CheckedUp
avatar for Cassi O'Neil

Cassi O'Neil

Director, Consumer Marketing, Biohaven Pharmaceuticals
Cassi is a member of the consumer marketing team at Biohaven Pharmaceuticals and leads all thing patient engagement including influencer and ambassador marketing, patient communications and patient advocacy. She has been at Biohaven for 3 years and in the industry for 18 years at... Read More →
avatar for Grace Rodriguez

Grace Rodriguez

DTC Portfolio Marketing Director, Immunology, UCB
Grace Rodriguez is the DTC Portfolio Marketing Lead, iPVU at UCB and is responsible for the Direct-to-Consumer/Patient marketing strategy and execution across the Immunology portfolio. Grace has over 16 years’ experience in both B2B and B2C marketing. Prior to joining UCB, she spent... Read More →
avatar for Loreen M. Marshall, LMSW

Loreen M. Marshall, LMSW

Global Head, Digital Patient Support Solutions, Mediocity
Loreen M. Marshall, LMSW, is the Global Head of Digital Patient Support Solutions at Medocity, a leader in digital health that provides an enterprise, patient-focused end-to-end digital health platform serving pharmaceutical companies across clinical development and market commercialization... Read More →


Wednesday October 19, 2022 11:30am - 12:15pm EDT
Pennsylvania Convention Center

12:15pm EDT

Strolling Lunch
Grab a bite and network! Lunches will feature food options with no fork and knife required. Curb your appetite and expand your network all at the same time.


Wednesday October 19, 2022 12:15pm - 1:15pm EDT
Ballroom B Exhibit Floor

1:15pm EDT

The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership
There has been exponential growth in digital communications fueling an external ecosystem of Marketing in Pharma. But what about Medical Affairs? Many Medical teams are prudent to take the initiative—and risk—to make a difference in Medical Affairs Digital Communication either with HCPs or even with patients/caregivers. We (MA) stumble upon many limitations (i.e., On & Off label communications, Pharmacovigilance requirements, Proactive vs Reactive Communication, …etc.), oftentimes leading to the decision not to do anything!

Disruptive digital technologies are always an exciting topic when thinking futuristically. For example, take the role of virtual assistants, such as AI-enabled smart chatbots and how they can offer the opportunity to optimize the way HCPs can get answers instantaneously 24/7 on their computers or phones for their inquiries to make the best medical decisions for their patients. How about “voice tech” or “digital voice virtual assistants?” There is no doubt in my mind that both voice and audio are new horizons with significant runway to completely transform customer-centricity and disrupt how pharma has previously engaged with customers. For instance, we’ve managed to develop the first voice assistant for Pharma which works with Google Assistant, and have gained a lot of learnings. Finally, it is an exciting journey that may soon expand to the metaverse. Join me during my session to learn about my Medical Affairs experience, learn about what has gone well and what has not!

Speakers
avatar for Wagdy Youssef MD, MBA

Wagdy Youssef MD, MBA

Executive Director Medical Affairs Comm/Info/Pubs, Digital Innovation and Patient Engagement, Bayer
Wagdy Youssef MD, MBA has more than 17 years’ experience in Medical Affairs mainly with Bayer Health Care. In Wagdy’s journey with Bayer he assumed many responsibilities at Bayer building and leading Medical Affairs Pharma and Consumer teams for different geographical and Global... Read More →


Wednesday October 19, 2022 1:15pm - 1:45pm EDT
Pennsylvania Convention Center

1:15pm EDT

Going All in on Modular Content
Speakers
avatar for Craig McGettigan

Craig McGettigan

Assoc VP, Head of Omnichannel Enablement, Sanofi
avatar for Ryan Rosenberg

Ryan Rosenberg

Director of Omnichannel Engagement Capabilities, Sanofi
Ryan is Director of Omnichannel Engagement Capabilities at Sanofi. With a deep background in digital design and UX, he is now responsible for bringing innovative business capabilities to the organization that will empower Sanofi brand teams to provide a superior customer experien... Read More →


Wednesday October 19, 2022 1:15pm - 1:45pm EDT
Pennsylvania Convention Center

1:15pm EDT

1:45pm EDT

Digital Thought Leader 3.0- Experiences, Engagement and Evolution
COVID-19 engagement restrictions brought Digital Thought Leaders (DTLs) to the spotlight. In response, many biopharma companies worked vigorously to first identify, and then engage with DTLs. Approach, results and impact has varied. As HCP engagement dynamics continue to shift, teams are reassessing strategy and approach. How do brand teams define a path forward? Hear from Susan Abedi, Chief Strategy Officer, and Megan Fabry, EVP Digital Strategy, on real-world experiences identifying and engaging with DTLs, insights from HCP research on DTL perceptions, and guidance on how to define a DTL engagement strategy.

Speakers
avatar for Susan Abedi

Susan Abedi

Chief Strategy Officer, 81qd - an MKG Company
avatar for Megan Fabry

Megan Fabry

EVP, Digital Strategy, 81qd - an MKG Company


Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Pennsylvania Convention Center

1:45pm EDT

Translating “Outcome-Based Marketing” into True Business Results
Outcome-based marketing has become the buzziest term in town, but how do you truly demonstrate media and strategic effectiveness to a C-level leader looking at a multi-billion dollar P&L? Savvy digital marketers can run innovative campaigns and measure script lift in an ad platform, but connecting to true business outcomes among many other marketing inputs can be challenging. How do you use additional data to support where your activities impact the bottom line? Join The Trade Desk and leaders from across the Pharma industry as they deep dive into how marketers can take outcome-based marketing from buzzwords to reality.


Moderators
avatar for Lindsay Reardon

Lindsay Reardon

Sr. Director, Business Development, The Trade Desk
Lindsay is a sales & marketing leader with 17 years of experience at the intersection of media and healthcare. She has held a variety of positions at endemic and lifestyle publishers, healthcare data organizations, as well as AdTech companies. At The Trade Desk she leads a sales team... Read More →

Speakers
avatar for Katherine Freeley

Katherine Freeley

Global Head Media & Digital, Procurement, Novartis
Katherine is a Global Head of Media & Digital, Procurement for Novartis. Katherine’s key responsibility is to oversee traditional and digital media investment globally andoptimize working media budgets to drive growth for Novartis’ brands. She has been instrumental in driving... Read More →
avatar for Justin Freid

Justin Freid

Chief Media and Innovation Officer, CMI Media Group
Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media capabilities launching and building the Inclusive Media, SEM, SEO... Read More →
avatar for Andrew Burkus

Andrew Burkus

Senior Principal, IQVIA
Andrew Burkus is a Senior Principal overseeing Thought Leadership and New Business Development within IQVIA’s Omnichannel Center of Excellence. He has expertise in DTC and HCP promotional targeting, predictive modeling, campaign measurement and optimization with over 20 years of... Read More →


Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Pennsylvania Convention Center

1:45pm EDT

The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling
The future of building comprehensive, personalized patient profiles lies within the collaboration of human-to-human patient engagement and data insights. This presentation will expand perceptions of patient support programs to be viewed as a data generation opportunity for advanced patient profiling and support.

Speakers
avatar for Dhiren Patel

Dhiren Patel

Vice President, Commercial, Pack Health
Dr. Dhiren Patel serves as the Senior Vice President of Commercial at Pack Health, a Quest Diagnostics Company. In this role, he oversees the organization's marketing, sales, and medical affairs departments. He is a practicing academic clinician with over 15 years of chronic disease... Read More →
avatar for Brett Wisse

Brett Wisse

Director, Market Solutions, Pack Health
Brett leads the Market Solutions team at Pack Health, a Quest Diagnostics Company, where he helps clients design, build, and measure patient services initiatives. Since joining Pack Health in 2016, he has launched numerous patient support programs for both launch and in-market brands... Read More →


Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Pennsylvania Convention Center

2:15pm EDT

Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations
  • Using AI/ML to predict and pinpoint HCP engagement opportunities
  • Methods for aligning the HCP, channel, and message that will most resonate with HCPs, including quality and value of content across multiple media platforms
  • Formulating a cost-effective strategy to determine the most impactful channel to maximize HCP participation

Moderators
avatar for Andy Walter

Andy Walter

SVP IT and Global Shared Services (retired) at Procter & Gamble
Andy Walter is a business results-driven professional with extensive experience in strategy, development, execution, and operations across Analytics, IT, and Shared Services. He led the Commercial Services & Delivery Organization (over 1500 IT and multifunctional professionals) for... Read More →

Speakers
avatar for Abhishek (Abhi) Agrawal

Abhishek (Abhi) Agrawal

Director of Strategic Accounts, Innovation and Pathways, GSK
avatar for Sanjeev Majoo

Sanjeev Majoo

VP and Head Commercialization Strategic Sourcing & Procurement, Bristol-Myers Squibb
Sanjeev Majoo is VP and Head Commercialization Strategic Sourcing & Procurement at Bristol Myers Squibb since October 2019. He is responsible for enabling commercialization and markets for the marketed products and new product launches following the acquisition of Celgene. He has... Read More →
avatar for Ram Parthasarathy

Ram Parthasarathy

Head of Enterprise Analytics & Data Science, Novartis
avatar for Natalie McGroarty

Natalie McGroarty

Global Director of HCP Access, Wolters Kluwer
Natalie heads up the Lippincott® HCP Access team at Wolters Kluwer Health. Over the past 15 years, she has run marketing, publishing and sales teams at Wolters Kluwer Health. Her focus now is developing integrated marketing programs demonstrating the value of evidence-based, peer-reviewed... Read More →


Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Pennsylvania Convention Center

2:15pm EDT

Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns
  • Identifying and creating consistent and unique messaging that is valuable to both HCPs and patients related to their specific health care journey
  • Aligning and creating data consistency across platforms to optimize outreach
  • Leveraging multiple channels to build greater connections between doctors and patientsAligning data to create consistency

Moderators
avatar for Elaine Gamble

Elaine Gamble

Head/Director, Omnichannel Engagement- CNS Division, Otsuka Pharmaceutical Companies (U.S.)
Elaine Gamble is a global marketing leader with more than 15 years of digital and omnichannel marketing experience. She is Head of Digital Engagement, CNS Division, at Otsuka Pharmaceuticals. A data-driven visionary and innovator, her experience also includes Merck, and Novartis... Read More →

Speakers
avatar for Crystal Bullard

Crystal Bullard

Director, HCP Strategy and Execution, Genentech Neuroscience
As a professional, Crystal was born and raised in healthcare focusing on primary care and oncology brands. Her experience extends past traditional HCP marketing to also include payer and digital channels. These experiences generated a passion to focus on delivering value to HCPs via... Read More →
avatar for Justin Freid

Justin Freid

Chief Media and Innovation Officer, CMI Media Group
Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media capabilities launching and building the Inclusive Media, SEM, SEO... Read More →
avatar for Carrie Craigmyle

Carrie Craigmyle

SVP, Strategy and Client Services, DeepIntent
With more than 25 years experience in media, marketing and CRM, Carrie Craigmyle is DeepIntent’s SVP of Strategy and Client Services. Carrie has spent the majority of her career at media and creative agencies including PHD, an Omnicom Media Group company, where she led healthcare... Read More →
avatar for Jim DeLash

Jim DeLash

Multi-Channel Marketing Director, GSK


Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Pennsylvania Convention Center

2:15pm EDT

Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities
  • Redefine patient centricity to incorporate an expanded view of patient engagement which recognize and addresses their unmet needs
  • Overcome barriers to access and address health disparities through multiple means including community engagement
  • Use digital technology and real-time evidence to educate and increase communication between patients and HCPS throughout the patient journey

Moderators
avatar for Parisa Sanandaji

Parisa Sanandaji

Head of Global Patient Advocacy, Stoke Therapeutics

Speakers
AC

Abigail Canlas

Director of Consumer and Digital Strategy, Nephrology Marketing,, Otsuka Pharmaceuticals
avatar for Kaitlin Russomano

Kaitlin Russomano

Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics
Kaitlin is currently a senior product manager at Horizon Therapeutics in Deerfield, Illinois, working in the ophthalmology business unit supporting direct-to-consumer efforts. Kaitlin’s primary focus has been patient prospect campaigns with of a multitude of initiatives including... Read More →
avatar for Gregory Leibert

Gregory Leibert

Chief Executive Officer, Mesmerize
Gregory Leibert is the Founder and CEO of Mesmerize and has over 20 years of experience working in the advertising industry. Gregory recognized his passion for healthcare marketing early in his career and created point of care media company, Mesmerize, in 2006. Gregory is an expert... Read More →
avatar for Seana Ziliak, MS

Seana Ziliak, MS

Head U.S. Sales & Marketing, RxPx
Seana Ziliak, MS, is a healthcare industry professional with proven results in organizational effectiveness, performance improvement, and account, product, and people management. She provides expert insights on the patient journey and has been responsible for strategic marketing... Read More →


Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Pennsylvania Convention Center

3:00pm EDT

Networking Break
Understand the Nuance 
Whether it’s cheese pairing or audience targeting, Wolters Kluwer’s Lippincott® HCP Access can help you hit the sweet spot for the best results.

Sponsored by:


Wednesday October 19, 2022 3:00pm - 3:30pm EDT
Ballroom B Exhibit Floor

3:30pm EDT

Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing
Hear from the leaders at Evofem on how they broke boundaries and led one of the most successful, irreverent, and bold DTC campaigns in 2022 for their non-hormonal birth control option, Phexxi.

Speakers
avatar for Katherine Atkinson

Katherine Atkinson

Chief Commercial Officer, Evofem Biosciences
Katherine Atkinson serves as Chief Commercial Officer at Evofem Biosciences. She has more than 20 years of experience in the healthcare, pharma and life science industries where she has continuously created high performing teams that achieve an exceed commercial goals. Prior to joining... Read More →


Wednesday October 19, 2022 3:30pm - 4:00pm EDT
Pennsylvania Convention Center

4:00pm EDT

AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing
Over the last several years, modern health care marketing has become more complex than ever – with companies more effectively targeting audiences, scaling campaigns around the globe, and using new channels such as TikTok to achieve business objectives. During this panel, we’ll discuss the role that AI plays in health care marketing, how creativity and channels are being impacted by the emergence of new platforms and technology, and how these disparate components can be brought together to drive business results.

Moderators
avatar for Chuck Hemann

Chuck Hemann

President, Integrated Activation, Real Chemistry
Chuck Hemann currently oversees the Activation Teams for Real Chemistry, which includes social media, digital media planning & buying. He partners with the co-founders of starpower, a Real Chemistry company, to bring to clients a fully integrated Activation solution.During his career... Read More →

Speakers
avatar for Shirley Lin

Shirley Lin

Director, DTC Marketing, Dermavant Sciences
Shirley Lin is the Director of DTC Marketing at Dermavant, leading the planning and execution of various marketing initiatives supporting the launch of VTAMA Cream.Shirley brings over 20 years of consumer marketing experience with a progressive record of accomplishment of success... Read More →
avatar for William Veltre

William Veltre

Director, Onmi-Channel Experience, Strategy & Planning, Bristol Myers Squibb
Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →


Wednesday October 19, 2022 4:00pm - 4:30pm EDT
Pennsylvania Convention Center

4:30pm EDT

Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign
Hear Your Heart™ is an empowering health initiative encouraging women with heart failure, especially Black and Latina women, to prioritize their heart health and demand more from their care – while also arming them with the tools to take action towards heart success

Speakers
avatar for Elena Livshina

Elena Livshina

US Head of Cardiovascular Portfolio, Boehringer-Ingelheim
Elena Livshina is heading up Cardiovascular Portfolio at Boehringer-Ingelheim. Prior to BI, Elena served as Vice President in Novo Nordisk, Insulin Portfolio and Connected Care. For over 17 years of pharmaceutical experience, Elena has held a number of commercial roles of increasing... Read More →


Wednesday October 19, 2022 4:30pm - 5:00pm EDT
Pennsylvania Convention Center

5:00pm EDT

Closing Remarks
Wednesday October 19, 2022 5:00pm - 5:15pm EDT
Pennsylvania Convention Center

5:15pm EDT

Networking Reception
Wednesday October 19, 2022 5:15pm - 6:15pm EDT
Ballroom B Exhibit Floor

7:00pm EDT

Fierce Pharma Marketing Awards + Health Union Social Health Awards
We are so excited to announce our 2022 winners at the Fierce Pharma Marketing Awards Gala. We hope you can be a part of this celebration of creativity and talent.

Health Union is also honored to be presenting the Social Health Awards (formerly the WEGO Health Awards) alongside industry during this special night.

Please note: The Awards Gala is only available as an add-on option with your registration. Separate tickets must be purchased in order to attend.

Wednesday October 19, 2022 7:00pm - 10:00pm EDT
Philadelphia Academy of the Fine Arts
 
Thursday, October 20
 

8:30am EDT

Networking Breakfast
Thursday October 20, 2022 8:30am - 9:15am EDT
Ballroom B Exhibit Floor

8:30am EDT

Registration
Sponsored by: 


Thursday October 20, 2022 8:30am - 11:30am EDT
Grand Hall

9:15am EDT

Opening Remarks
Thursday October 20, 2022 9:15am - 9:20am EDT
Pennsylvania Convention Center

9:20am EDT

Digital Future Day Keynote Panel: How Digital Health can use Social Determinants of Health and Improve Patient Outcomes



Speakers
avatar for Eddy Han-Burgess, MS, MBA, MSc, CFA

Eddy Han-Burgess, MS, MBA, MSc, CFA

Head of Portfolio Management | Digital Healthcare, Sanofi
Eddy is an industry-leading lifesciences innovator and a PhRMA’s Spotlight Scholar, who leverages 20 years of pharma strategy and life sciences investments experience to build and operate a portfolio of personalized and evidence-based digital healthcare solutions that span beyond... Read More →
avatar for David Salmon

David Salmon

Head of Digital Innovation & Capabilities, Global Oncology, AstraZeneca
avatar for Jeanne Kehren

Jeanne Kehren

SVP Digital & Commercial Innovation & CIO, Bayer Pharmaceuticals
Jeanne Kehren graduated from the Maisons-Alfort Veterinary School and holds a master in Virology from the Pasteur Institute and a PhD in Immunology from the Paris 7 University. Jeanne Kehren started her career at Novartis, where she worked in different R&D roles and drove the integration... Read More →


Thursday October 20, 2022 9:20am - 10:00am EDT
Pennsylvania Convention Center

10:00am EDT

Script Generation Media V/s Lead Generation Media: What’s Best For Pharma
It is crucial for life sciences brands to engage with healthcare professionals (HCPs) at appropriate moments to make them aware about their drugs and therapies, and additionally support them with relevant research around their area of expertise.

With accelerated adoption of digital in the life sciences industry, marketers are rigorously working to generate leads through online mediums. Non-endemic platforms - news, sports or a financial site for instance - have become quite popular mediums to reach the target audience and get them to take a desired action. For a consumer, it could mean downloading a whitepaper and case studies, participating in polls and surveys, or visiting a landing page. Eventually, it is about making the users fill in a contact form to capture the lead.
However, is ‘lead generation media’ best suited for life sciences marketers whose end goal is to get scripts written? Through any campaign on digital, it is all they are looking to achieve. If non-endemic media does not serve the purpose, which ‘script generation media’ does the job?

Targeting HCPs with brand messages during their clinical workflow while they are tending to their patients or prescribing them a drug improves manifold the chances of writing a brand’s script. A contextually relevant message maximizes the outcomes of POC communications, hence is an ideal resource for script generation.


Speakers
avatar for Thomas Shea

Thomas Shea

Chief Revenue Officer (CRO), Doceree
Tom Shea is part of the senior management team at Doceree, working in the capacity of Chief Revenue Officer. He has over a decade of experience in digital marketing and advertising, focused specifically on the healthcare & pharmaceutical space.Before joining Doceree in August 2021... Read More →


Thursday October 20, 2022 10:00am - 10:30am EDT
Pennsylvania Convention Center

10:30am EDT

Presentation: Keeping Up With the Influencers: How to Work With Influencers—And Your MLRC Team
  • Understand how to develop an impactful and compliant social media influencer program—balancing both brand goals and regulatory considerations
  • Learn the considerations to achieve pre-program alignment and a “one team” mindset within your company and with the influencer
  • Get real-world insights about the types of influencers that can work for your company—not every campaign needs a Kardashian!

Speakers
avatar for Allyson Chambers

Allyson Chambers

Promotional Regulatory Affairs Director, Endo International plc
avatar for Linda Huss

Linda Huss

Director, Corporate Affairs, Endo International plc
Linda Huss serves as Director, Corporate Affairs for Endo International plc, a global specialty pharmaceutical company. She helps to shape the company’s external communications strategy, including corporate communications, brand public relations and social media.Recently, Linda... Read More →


Thursday October 20, 2022 10:30am - 11:00am EDT
Pennsylvania Convention Center

11:00am EDT

Coffee
Sponsored by: 


Thursday October 20, 2022 11:00am - 11:30am EDT
Ballroom B Exhibit Floor

11:30am EDT

Privacy First: Responsible Data Collection in an Evolving Digital and Policy Landscape
New data privacy measures and restrictions have dramatically changed the game over the last few years when it comes to reaching patients with targeted health content—and on top of those changes, data, healthcare and policy are intersecting in unprecedented ways to impact patients. With these seismic shifts taking place, and with privacy issues taking center stage in the national discourse, it’s more important than ever that pharma marketers are good stewards of patient data. This panel will explore how marketers can practice responsible and transparent data collection while respecting patient privacy—and why doing so will be critical to both earning patient trust and ensuring long-term targeting success as the digital landscape continues to evolve.

Moderators
AP

Amy Patel

Director of Analytics, Life Sciences, Phreesia

Speakers
avatar for Jorge Andres Morales

Jorge Andres Morales

Compliance Manager, North America, ViiV Healthcare
Jorge Andres Morales is an experience compliance professional with over 9 years in Compliance functions and more than 13 years in the Pharma industry. He is a foreign-trained lawyer who holds a Master of Laws (LLM) from Suffolk Law School in Boston and a Master in Liberal Arts in... Read More →
avatar for Amy Papili

Amy Papili

Associate Director, US Privacy, AstraZeneca
Amy Papili is the Associate Director, US Privacy at AstraZeneca. She has 26 years of pharmaceutical experience across a range of risk areas including data privacy, third party risk management, commercial compliance, information management, and research quality assurance. A scientist... Read More →


Thursday October 20, 2022 11:30am - 12:00pm EDT
Pennsylvania Convention Center

12:00pm EDT

Panel Discussion: The Data Dilemma: Leveraging Novel Technologies and Platforms in a New Age of Privacy Regulation
  • What is next in data innovation?
  • Ensuring the privacy of personal data through updated compliance initiatives, transparency and consent
  • Develop a first-party data strategy to combat the death of the cookie

Moderators
avatar for Kashif Zafar

Kashif Zafar

Director, Data Strategy, Management, and Governance, US Commercial Pharmaceuticals, GSK

Speakers
CW

Catherine Williams

U.S. Data Privacy Officer, Boehringer Ingelheim
avatar for Lauren McQuiston

Lauren McQuiston

ID Resolution Expert, Medicx Health
As an ID Resolution Expert Solutions Manager for Medicx Health, Lauren works as part of the Data, Development and Operations team. She leads the technical processes of design and development efforts across the organization. Lauren has worked on various products at Medicx Health including... Read More →
avatar for Chris Paquette

Chris Paquette

Founder and CEO, DeepIntent
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the founder and Chief Executive Officer of DeepIntent, a healthcare advertising technology company that he co-founded on the principle that ad tech can measurably improve... Read More →
avatar for Mayank Misra

Mayank Misra

Head of Business Insights & Analytics, Takeda Oncology


Thursday October 20, 2022 12:00pm - 12:45pm EDT
Pennsylvania Convention Center

12:45pm EDT

Strolling Lunch
Grab a bite and network! Lunches will feature food options with no fork and knife required. Curb your appetite and expand your network all at the same time.  

Thursday October 20, 2022 12:45pm - 1:45pm EDT
Ballroom B Exhibit Floor

1:45pm EDT

Panel: Unlocking the Next Generation of Patient Support Programs from Outreach to Adherence to Better Health Outcomes
  • Using data and technology to hyper target outreach and provide relevant information and education to specific patient populations
  • Creating consistent and sophisticated digital support programs to increase adherence
  • Enable effective and personalized timely interventions to improve individual health outcomes

Speakers
avatar for Dan Wilmer

Dan Wilmer

Executive Vice President & Chief Product Officer, InStep Health
Dan is a digital strategist and innovator with a history of building large-scale consumer health businesses. As Executive Vice President & Chief Product Officer, he leads product development for InStep Health’s digital, pharmacy, and selected HCP offerings and oversees the company’s... Read More →
avatar for William Grambley

William Grambley

CEO, AllazoHealth
Bill is passionate about helping patients achieve their best health by being more engaged in their care andmedication use. As CEO of AllazoHealth, he empowers customers with predictive analytics to maximize theeffectiveness and efficiency of their patient support programs. Through... Read More →


Thursday October 20, 2022 1:45pm - 2:30pm EDT
Pennsylvania Convention Center

2:30pm EDT

Closing Remarks
Thursday October 20, 2022 2:30pm - 2:45pm EDT
Pennsylvania Convention Center
 
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