Digital Pharma East 2022 - LIVE: Full Schedule

7:30am EDT

Networking Breakfast

Sponsored by:

Tuesday October 18, 2022 7:30am - 8:30am EDT
Ballroom B Exhibit Floor

Networking

7:30am EDT

Registration

Sponsored by:

Tuesday October 18, 2022 7:30am - 6:00pm EDT
Grand Hall

8:30am EDT

Welcoming Remarks

Speakers

Paul Miller

CEO, Questex

As CEO of Questex, Miller is responsible for shaping Questex’s growth strategy and enhancing its offerings to better serve its customers as the leading information services company focused on the experience economy.A visionary leader with a keen ability and track record of growing... Read More →

Tuesday October 18, 2022 8:30am - 8:35am EDT
Grand Ballroom A

General Session Day 1

8:35am EDT

Chairperson's Opening Remarks

Speakers

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb

Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently... Read More →

Tuesday October 18, 2022 8:35am - 8:45am EDT
Grand Ballroom A

General Session Day 1

8:45am EDT

Keynote Address: The Journey Forward

Speakers

Chaunté Lowe

Four-Time Olympian

Chaunte Lowe doesn’t strive to just break the mold; she vaults over it leaving it far behind her in the dust. This four-time Olympian’s impressive rise started while she was just a sophomore at Georgia Tech when she made her first Olympic appearance. Her ambitions on the field... Read More →

Tuesday October 18, 2022 8:45am - 9:15am EDT
Grand Ballroom A

General Session Day 1

9:15am EDT

Digital Media in 2023

The use of digital media by life science brands has been accelerating year-over-year. In this presentation, we will share insights from industry experts on changes and opportunities coming in 2023. We will address:

Identity data
Reach including emerging channels
Measuring engagement
Consumers vs HCPs
New data privacy laws

Speakers

Frank Lin

VP & GM, IQVIA

Wei Han Frank Lin is the VP and GM of IQVIA’s Digital Media Solutions. Having worked with pharmaceutical companies, biotech, DSP, SSP, agencies, and healthcare companies for over two decades, Frank brings a vast knowledge of digital healthcare marketing, advertising technology... Read More →

Tuesday October 18, 2022 9:15am - 9:45am EDT
Grand Ballroom A

General Session Day 1

9:45am EDT

Insights From the Front Lines of Digital Health Innovation

Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this presentation you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support.

Here are some of the takeaways from this eye-opening presentation:

How to boost patient awareness and access
How to support provider-patient conversations about OOP costs
Understand some key differences among specialties
See how GoodRx solutions help pharma brands improve reach and results

Speakers

Divya Iyer

Vice President, Strategy & Business Development, GoodRx

Divya Iyer leads growth initiatives at GoodRx to partner with biopharmaceutical companies. She evolved the Manufacturer Solutions team's business strategy, built the business case and led the largest M&A deal at GoodRx to date, bringing transformative platform capabilities into the company... Read More →

Tuesday October 18, 2022 9:45am - 10:15am EDT
Grand Ballroom A

General Session Day 1

10:15am EDT

Share Care Snack Break

Sponsored by:

Tuesday October 18, 2022 10:15am - 10:45am EDT
Ballroom B Exhibit Floor

Networking

10:45am EDT

Inside the Mind of Today’s Patient

While we can’t read patients’ minds, we can monitor their eye movement and facial expressions to better understand how they are feeling in the doctor’s office. The pandemic turned so much in healthcare upside down: Our innovative research methods uncovered data on the significance of the waiting room as part of the overall patient experience. Point of Care done correctly has the opportunity to transform patient anxiety into empowerment and to build trust in the most pivotal moments before a healthcare visit. Attend this session to peel back the curtain on what patients are thinking, feeling and doing in the waiting room—backed by results of a new national patient survey, the latest wait-time data and exclusive PatientPoint Wait-Time Communication Platform eye-tracking data—and see why your brand needs to be in the waiting room now more than ever.

Speakers

Sarah Bast

Head of Investments, Marketplace & Partnerships, Publicis Health Media

Sarah is a multi-channel health and wellness marketing strategist leading investment strategy for PHM’s clients. Sarah brings influence, experience, and drive to disrupt the marketplace and create value for our clients. She helps clients strategically invest to create measurable... Read More →

Linda Ruschau

Chief Client Officer, PatientPoint

As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings 30 years of experience in pharmaceutical marketing... Read More →

Tuesday October 18, 2022 10:45am - 11:15am EDT
Grand Ballroom A

General Session Day 1

11:15am EDT

Panel: The Road to Driving Digital Success in the Pharma Industry

How do you define success?
Successfully integrating new technology into the existing infrastructure
Understanding how the culture and people transformation elements drive digital innovation
Building a sustainable foundation of good data

Moderators

Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals

A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments... Read More →

Speakers

Colin Lake

Head of Digital Business Transformation Neurology, UCB

Colin Lake serves as the Head of Digital Business Transformation Neurology at UCB. In his current role, Colin spearheads UCB’s efforts to improve the support for patients and key stakeholders in the healthcare ecosystem by driving UCB’s ambitious digital agenda.He leads the development... Read More →

Ajit Menon, PhD

Vice President, Customer Engagement and Digital Transformation, The Janssen Pharmaceutical Companies of Johnson & Johnson

Ajit Menon is Vice President, Customer Engagement and Digital Transformation supporting all therapeutic areas across Janssen Pharmaceuticals North America.In this newly formed leadership role, Ajit is charged with leading the strategy, implementation and scaling of Janssen’s AI... Read More →

Shola Oyewole

VP, Digital Innovation, United Therapeutics Corporation

As a member of the Senior Executive Leadership of United Therapeutics Corporation, my job requires an eye that looks at what others look at but can see industry trends and technology shifts that protects UT from disruptions.And as well an ear that listens to what others are listening... Read More →

Amy West

Head of US Digital Transformation & Innovation, Novo Nordisk

Amy West is a senior healthcare executive whose work focuses on disrupting markets by championing digital health transformation and commercial innovation strategies that drive positive patient experiences and outcomes. In her current role leading US Digital Transformation and Innovation... Read More →

Tuesday October 18, 2022 11:15am - 12:00pm EDT
Grand Ballroom A

General Session Day 1

12:00pm EDT

A Data Insider’s View of Where the Industry is Headed

At a time when everything in society, the economy, geo-politics and government is in a state of massive change, the marketing and media industry seems to have pretty much settled on its laurels. Why? Because it’s hard to unlearn everything that’s driven our success to date. But can we? And should we? Yes and Yes. Hear from Ezra Suyveke, PulsePoint’s Chief Product and Technology Officer as he critically looks at how data and technology are transforming the future drivers of success and how the industry can navigate this new world.

Speakers

Ezra Suyveke

Chief Product and Technology Officer, PulsePoint

Ezra Suveyke is the CTO of PulsePoint and oversees the technology and product teams. Ezra is a proven leader in the marketing tech space and has a strong track record of bringing innovative solutions to market and successfully scaling up technology and infrastructure needs supporting... Read More →

Tuesday October 18, 2022 12:00pm - 12:30pm EDT
Grand Ballroom A

General Session Day 1

12:30pm EDT

Strolling Lunch

Grab a bite and network! Lunches will feature food options with no fork and knife required. Curb your appetite and expand your network all at the same time.

Tuesday October 18, 2022 12:30pm - 1:30pm EDT
Ballroom B Exhibit Floor

Networking

1:30pm EDT

Panel: VP/Chief Marketing Officer Roundtable – Future Trends in Pharma Marketing

Balance traditional marketing strategies with novel channels and creative innovative approaches
Drive a customer centric marketing strategy by adapting to a consumer savvy population
Develop personalized and targeted content

Moderators

Stephanie Butler

Senior Conference Director, Fierce Life Sciences

Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers

Andrew Kennemer

Vice President, Customer Experience & Digital Innovation, GSK

As Vice President, Customer Experience & Digital Innovation at GlaxoSmithKline, Andy Kennemer is driving change in the US Pharmaceutical business by disrupting the traditional methods of engaging with customers and redefining what it means to be customer obsessed. Kennemer is an experienced... Read More →

Michelle Kehily

VP, Global Head Digital Marketing & Commercial Excellence, Merck

Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20+ year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey four years ago. Michelle takes... Read More →

Rebekah Carty

AVP, Head of Marketing- Rare Disease-Hematology, Takeda

Rebekah is a BioTech Pharmaceutical and Medical Device Sales and Marketing Leader with extensive leadership experience across multiple therapeutic areas. Rebekah joined Baxter/Baxalta/Shire/Takeda in early 2011. Rebekah is passionate about creating a collaborative culture across Cross-Functional... Read More →

Tuesday October 18, 2022 1:30pm - 2:15pm EDT
Grand Ballroom A

General Session Day 1

2:15pm EDT

The Power Duo: Linear TV + Connected TV

While there is no question that linear TV is a very effective way to reach audiences at scale, connected TV can not only reach audiences at scale but also reach audiences that are incremental to linear TV. Making connected TV the optimal complement to linear TV campaigns to extend reach in a smarter and precise way.
As internet-enabled Connected TV penetration increases and television viewership becomes even more fragmented between ad-supported platforms and providers, it’s important for brands to understand where their audiences are enjoying content to maximize reach and efficiency of their television campaigns.
In this panel will discuss a case study from Nurtec, the only medication proven to treat & prevent migraines, where they partnered with Klick Health and DeepIntent to:

Identify the audience overlap between linear TV and CTV
Expand Nurtec’s reach beyond traditional linear TV with CTV
Prove the efficacy of CTV in driving audience quality and script lift

Moderators

John Mangano

SVP, Analytics, DeepIntent

For the last 15 years, John Mangano has been driving innovation in how the healthcare industry understands the impact of media and marketing technologies on patients and their health outcomes. Mr. Mangano leads the Marketing Sciences and Analytics team at DeepIntent where he calls... Read More →

Speakers

Lauren Sacks

Director Omni-channel Marketing, , Nurtec, Biohaven Pharmaceuticals

Lauren Sacks' passion is bringing to life Nurtec ODT patient stories at Biohaven through omni channel marketing. Lauren leads Nurtec ODT’s digital partnership and media strategy through her strategic media marketing experience giving voice to patient journeys and awareness through... Read More →

Lesley Tavel

SVP Planning & Strategy, Klick Health

Lesley has over 20 years of strategic marketing expertise spanning multiple categories, including healthcare, retail, and packaged goods. She has a proven background implementing integrated solutions and content creation across multiple media channels: paid, owned, and earned. In... Read More →

Tuesday October 18, 2022 2:15pm - 2:45pm EDT
Grand Ballroom A

General Session Day 1

2:45pm EDT

Rethinking the No-See Doctor

For years now, access to physicians has been on the decline. The number of MDs that have become “no see” doctors has grown. It is more important than ever before that pharma marketers find ways to have their content seen by these “no see” MDs. Listen as Dr. Amit Phull shares insights on who these providers are, why they are harder to reach, and strategies for the best ways to engage them through digital channels.

Speakers

Amit Phull

Medical Director, SVP of Strategy & Insights, Doximity

Dr. Amit Phull is a board-certified Emergency Medicine physician and practices as a Clinical Instructor at Northwestern University in Chicago and the San Francisco Veterans Affairs Hospital. He completed his residency training at Northwestern Memorial Hospital in Chicago, Illinois... Read More →

Tuesday October 18, 2022 2:45pm - 3:15pm EDT
Grand Ballroom A

General Session Day 1

3:15pm EDT

Networking Break

Tuesday October 18, 2022 3:15pm - 3:45pm EDT
Ballroom B Exhibit Floor

Networking

3:45pm EDT

Optimizing Digital and Sales Platform Investments through Multi-Touch Attribution

Today when more and more marketers are moving to omnichannel marketing, there is an increased need to have an understanding of the impact of sales, NPP, and digital marketing. Moreover, it is even more challenging to gain this kind of visibility when data is siloed and is not connected in one place. During this session, discover how Alexion leveraged Merkle’s attribution solution to provide greater insights and actionable recommendations to inform their omnichannel HCP plans and create the right balance between digital execution and salesforce contact strategy.

Speakers

Brianne Casey

Head of Omnichannel Strategy, US Commercial, Alexion, AstraZeneca Rare Disease

As the director of omnichannel Strategy at Alexion, Brianne is dedicated to designing innovative solutions deeply rooted in customer insights in the healthcare industry. With a background in market research, she has an exceptional ability to synthesize customer data across HCP and... Read More →

Alice Harmon

VP, Analytics, Merkle

Alice leads Merkle’s Health Analytics capability. She is an econometric consultant with over 20 years of experience in Marketing Analytics, Data Management, Consulting, Production Design & Development, and Demand Forecasting. In her 9 years at Merkle she has worked to deliver attribution... Read More →

Tuesday October 18, 2022 3:45pm - 4:15pm EDT
Grand Ballroom A

General Session Day 1

4:15pm EDT

Panel: The Evolving Role and Future of the Sales Rep

Understand how different teams are now working together to engage customers
Integrating sales reps into an overall omnichannel marketing strategy
Exploring how to strike a harmonious balance between the use of traditional sales and technology
Assess different scenarios where a traditional sales force or digital initiatives can lead to a better competitive advantage
Reallocate resources to maximize ROI based on your company structure and the unique needs of your product

Speakers

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb

Brian Hilberdink

President, LEO Pharma Inc. (USA)

Brian Hilberdink is the President of LEO Pharma in the United States and serves as Executive Vice President on the Global Leadership Team. Prior to joining LEO Pharma in 2022, he spent more than 25 years at Novo Nordisk, most recently serving as Senior Vice President of sales in the... Read More →

Kate Greengrove

Head Commercial Operations, GSK

Kate Greengrove, is currently the Head of US Pharma Commercial Operations for GSK. Prior to this, Kate, a content enthusiast, lead the Content Strategy & Operations team with the goal of making content a core marketing capability at GSK. Before joining the Capabilities, Insights... Read More →

Tuesday October 18, 2022 4:15pm - 5:00pm EDT
Grand Ballroom A

General Session Day 1

5:00pm EDT

Fireside Chat with Ray Gomez, Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb

Moderators

Stephanie Butler

Senior Conference Director, Fierce Life Sciences

Speakers

Ray Gomez

Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb

Ray Gomez is the Vice President, Worldwide Omni-Channel Capabilities at Bristol-Myers Squibb. He and his team are responsible for BMS’s Omni-Channel Strategy, which includes: leading the exploration, development, and maturation of Omni-Channel capabilities for the commercialization... Read More →

Tuesday October 18, 2022 5:00pm - 5:30pm EDT
Grand Ballroom A

General Session Day 1

5:30pm EDT

Closing Remarks

Speakers

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb

Tuesday October 18, 2022 5:30pm - 5:45pm EDT
Grand Ballroom A

General Session Day 1

5:45pm EDT

Networking Reception

Sponsored by:

Tuesday October 18, 2022 5:45pm - 6:45pm EDT
Ballroom B Exhibit Floor

Networking

8:00am EDT

Networking Breakfast

Wednesday October 19, 2022 8:00am - 8:45am EDT
Ballroom B Exhibit Floor

Networking

8:00am EDT

Registration

Sponsored by:

Wednesday October 19, 2022 8:00am - 5:30pm EDT
Grand Hall

8:45am EDT

HCP Track Chair Opening Remarks

Speakers

David Reim

Commercial Data Privacy Lead, Digital Enablement Center of Excellence, IQVIA

As a vocal advocate for the right of all individuals to control how their personal information is used, David Reim’s current focus is ensuring that engagement with healthcare professionals and patients is done in transparent manner that respects individual preference. Specifically... Read More →

Wednesday October 19, 2022 8:45am - 9:00am EDT
204B

HCP Engagement

8:45am EDT

Omnichannel Track Chair Opening Remarks

Speakers

Bradley Deutsch

VP, Health Innovation – AdTheorent Health, AdTheorent, Inc.

Bradley Deutsch is Vice President of Health Innovation at AdTheorent Health, a division of AdTheorent (Nasdaq: ADTH) that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers.In this role, Bradley is responsible for the national healthcare strategy and driving continued data-driven innovation for AdTheorent Heal... Read More →

Wednesday October 19, 2022 8:45am - 9:00am EDT
Grand Ballroom A

Omnichannel Engagement

8:45am EDT

Patient Track Chair Opening Remarks

Speakers

Keith Matt

PulsePoint, Vice President, Sales

Keith is VP Sales at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Keith began his career with Janssen Pharmaceutica as a field sales trainer before spending the last 20+ years working in the healthcare marketing space... Read More →

Wednesday October 19, 2022 8:45am - 9:00am EDT
201B

Patient Solutions

9:00am EDT

Opening Keynote: Redefining your Relationship with HCPs

Speakers

Santos Torres, Jr.

Vice President Marketing, Santen Pharmaceutical

Marketing and Sales leader with over 20 years in brand management, strategic planning, and innovation. Strong track record of maintaining sales levels for products reaching the end of their lifecycle and beyond their patent expiration. Use an omnichannel approach, reposition brands... Read More →

Wednesday October 19, 2022 9:00am - 9:30am EDT
204B

HCP Engagement

9:00am EDT

Opening Interactive Discussion

Speakers

Alison Reichert

Head, Digital & Omnichannel Marketing, US Oncology, Takeda Oncology

Alison has more than 15 years of diverse experience in digital strategy, marketing, and innovation in healthcare. She joined Takeda in 2021 as the Head of Digital and Omnichannel Marketing, US Oncology, and leads the development and implementation of the digital strategy for the marketed... Read More →

Brianne Casey

Head of Omnichannel Strategy, US Commercial, Alexion, AstraZeneca Rare Disease

Wednesday October 19, 2022 9:00am - 9:30am EDT
Grand Ballroom A

Omnichannel Engagement

9:00am EDT

Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level

Patients and caregivers are the true experts in navigating the ever-changing maze that is managing chronic, unpredictable illnesses. Hear from award winning health leaders Natalie Hayden, IBD patient advocate and Elle Cole, sickle cell & type 1 diabetes caregiver, as they share their personal experiences with what’s currently going well in the industry, challenges and barriers they’ve experienced, and opportunities they see for improvement.

Speakers

Elle Cole

Founder, Cleverly Changing LLC, Patient Advocate

Carley Cole-Cavins, also known as Elle Cole, is a mom of twin daughters. After she and her husband learned their daughter had sickle cell disease, she wished there was a guide to help parents and kids understand more about how the condition affects a person's body. Therefore based... Read More →

Natalie (Sparacio) Hayden

Founder, Lights, Camera; Crohn's IBD Patient Advocate

Natalie (Sparacio) Hayden is a former TV news anchor and reporter whose mission in life is to be an advocate for those battling inflammatory bowel disease. She was diagnosed with Crohn’s disease in July 2005, two months after graduating from Marquette University.Her award-winning... Read More →

Wednesday October 19, 2022 9:00am - 9:30am EDT
201B

Patient Solutions

9:30am EDT

Perfecting the Drug Sample Supply Chain

The job is not done. But it could be.

Barriers to drug sample acceptance by practices impacts patients. This is of concern to prescribers and pharma manufacturers. Prescribers and practice owners want a process that meets their compliance obligations, is efficient, and provides risk management tools like recall reporting at the patient level. Pharma manufacturers want access to prescribers to educate on proper use of their products and to offer patient support materials (educational and financial).

Prescribers and pharma manufacturers value the personal relationships afforded by pharma sales teams to engage and serve prescribers. The productive dialogues often happen during the drug sample transaction.

Until now, the ease of drug sampling digital technology that encompasses the needs of prescribers, their organizations, and pharma manufacturers has been a space needing to be filled. SymmetryRx has filled that space to the benefit of patients by complementing pharma rep services and removing relationship barriers often introduced by system technology.

Speakers

Hal Walsh

Chief Executive Officer, SymmetryRx

Hal Walsh, Chief Executive Officer provides SymmetryRx with vision, leadership and strategy to build innovative online solutions and services that increase the reach of pharmaceutical manufacturers to prescribers and to patients.Hal is known for harnessing available resources, creatively... Read More →

Wednesday October 19, 2022 9:30am - 10:00am EDT
204B

HCP Engagement

9:30am EDT

Why Omni-channel is Over

It’s time to stop talking about “omni-channel marketing”. That nomenclature is over-used. It is the only channel. Today, any agency or brand team not realizing that HCPs and Patients both see everything you create thru the eyes of a consumer means you are behind. Key Take Aways:

HCPs actually behave like consumers and Patients are actually oftentimes well-informed ambassadors of their own clinical self-care. Messaging cannot be siloed anymore.
Social-media platforms can build or kill your brand. Fear of participating is not an option. Your consumers are already talking about your RX brands and not ensuring brand consistency and communication linkage can be detrimental to your brand’s legacy.
Omnichannel marketing-must embrace the new. We will share some examples of breakthrough creative programs that delivered for HCPs and patients both.

Moderators

Dave Paragamian

CEO, Health Monitor Network

Dave is currently CEO of Health Monitor, a leading targeted healthcare marketing platform company, and a founding member company of the Point of Care Marketing Association (POCMA).Prior to joining Health Monitor, Dave has 25+ years’ experience in healthcare marketing and advertising... Read More →

Speakers

Deanna Angello

Oncology Franchise Strategy & Marketing, The Janssen Pharmaceutical Companies of Johnson & Johnson

An accomplished Biopharma Strategist and Marketing Executive with a 20+ year track-record of large-scale transformation in Fortune 500 companies including Johnson & Johnson, Kite Pharma, Genentech and Pfizer, Deanna Angello pursues each professional challenge with passion and purpose... Read More →

Christian Bauman

Chief Creative Officer, The Bloc

Christian has always worked in healthcare and never wanted to be anywhere else, guiding consumer and professional campaigns for global blockbusters, specialty populations, and lifestyle brands. He’s sat on the executive juries of all the major award shows including Cannes and Clios... Read More →

Wednesday October 19, 2022 9:30am - 10:00am EDT
Grand Ballroom A

Omnichannel Engagement

9:30am EDT

Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach

In today’s competitive pharma market, staying top of mind among physicians and patients is essential for a brand’s success. Discover how to exponentially power up DTC Pharma marketing efforts through synergistic messaging to patients & their HCPs. Learn from industry experts as they present a compelling case study illustrating how leveraging zero-party data to match patients exposed to a brand’s ads to their physicians drives elevated brand awareness, conversation, and conversion among target patients and their physicians.

Speakers

Denise Esakoff

SVP, Research & Strategic Performance, Sharecare

SVP Research & Strategic Performance at Sharecare, Denise’s passion for data, patient insights and strategic program performance makes her a true industry leader. Denise brings a unique perspective that combines nearly 20 years of experience measuring, analyzing, developing and... Read More →

Donna Rhoads

Associate Principal: Client Operations & Omnichannel Marketing, IQVIA

As Associate Principal of Client Enablement, Delivery & Insights, Omnichannel Marketing IQVIA, Donna partners with Pharma companies and agencies to develop customized secondary research studies aiding in their pursuit of business intelligence to better understand the marketplace specific... Read More →

Wednesday October 19, 2022 9:30am - 10:00am EDT
201B

Patient Solutions

10:00am EDT

Interactive Working Group Session

Speakers

Hemal Somaiya

Senior Director of Marketing, Merck KGaA

Wednesday October 19, 2022 10:00am - 10:30am EDT
204B

HCP Engagement

10:00am EDT

Presentation: The Changing Landscape of SFO in an Omnichannel Environment

Omnichannel engagement has been commonplace within the retail industry for many years, yet it’s only since the COVID pandemic that pharmaceutical manufacturers accelerated their exploration of opportunities to engage their Customers across channels with the right content and cadence.

To be effective, Pharmaceutical manufacturers must evolve traditional approaches of commercial operations to deliver great customer experience while driving expected performance.

This session will highlight the key challenges Salesforce Operations faces and the approaches being explored to establish effective cross-channel engagement across customers with the right content at the right cadence.

Speakers

Fransis Utama

Senior Manager, Data Management (Omnichannel), AstraZeneca

Fransis Utama joined AZ Commercial Oncology Data Management team in 2021 and is responsible for managing Omnichannel data throughout its lifecycle. He has been in pharmaceutical marketing in the past 10 years, with experience in primary and secondary market research, data management... Read More →

Joshua Greenberg

Commercial Data Management, AstraZeneca

Josh Greenberg Joined AZ in 2019 as part of the Commercial Data Management team with responsibilities across Oncology and BioPharmaceutical, most recently bringing data management and governance to our digital marketing data. Prior to joining AstraZeneca Josh consulted to Pharmaceutical... Read More →

Wednesday October 19, 2022 10:00am - 10:30am EDT
Grand Ballroom A

Omnichannel Engagement

10:00am EDT

How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community

Speakers

Catherine Galica

Senior Director Marketing, Marinus Pharma

Catherine is currently the Head of Marketing at Marinus Pharmaceuticals. She leads the organization’s Commercial Marketing efforts as they aim to improve lives affected by seizure disorders. Catherine is passionate about creating patient-centric brands that consider the holistic... Read More →

Kristie Cline, MBA

Director, Patient Advocacy, Marinus Pharmaceuticals

Kristie Cline is Director, Patient Advocacy at Marinus Pharmaceuticals leading the organization’s global patient advocacy efforts as they plan a path forward to provide new treatment options for the epilepsy community. She actively engages with global rare disease organizations... Read More →

Wednesday October 19, 2022 10:00am - 10:30am EDT
201B

Patient Solutions

10:30am EDT

Networking Break

Sponsored by:

Wednesday October 19, 2022 10:30am - 11:00am EDT
Ballroom B Exhibit Floor

Networking

11:00am EDT

Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial

Join this session to hear JV Rao, Vice President of Data Sciences at Advarra, compare and contrast the contexts and relationships between Pharma, Physicians, patients, and payers across R&D and commercial space. JV will discuss:

Advarra's role as a central player in the ecosystem
How digitizing the workflow across the ecosystem is transforming clinical research
Master data management as a key foundational capability to accomplish this

Speakers

JV Rao

Vice President, Data Sciences, Advarra

JV Rao, Vice President, Data Sciences at Advarra, has over 20 years experience in the drug development and technology industries. JV leads data sciences at Advarra, generating insights that make clinical trials safer, smarter and faster. He has previously worked for a major CRO and... Read More →

Wednesday October 19, 2022 11:00am - 11:30am EDT
204B

HCP Engagement

11:00am EDT

Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence

Humanity (and marketers!) are consistently searching for an omniscient, omnipotent, omnichannel ninja that can shoulder its more cumbersome or complex workloads – is artificial intelligence the answer?

If you buy into the hype, artificial intelligence can do just about anything your brand needs done, thanks to technology advances and the hard work of data scientists (now known Data Ninjas). But when it comes to omnichannel brand marketing, where does the hype end, and reality begin? Explore the secrets of working with artificial intelligence, and glean new business insights from an expected source – the TV show American Ninja Warrior.

Speakers

Angelo Campano

SVP Market Engagement, OptimizeRx

As SVP of Market Engagement at OptimizeRx, Angelo is a trailblazer in innovation and leadership in the digital patient and provider experience, with deep expertise in strategy, implementation and optimization. He has imbedded himself as the innovator in product tool-sets for EHR platforms... Read More →

Wednesday October 19, 2022 11:00am - 11:30am EDT
Grand Ballroom A

Omnichannel Engagement

11:00am EDT

Scale With Substance: Using Data to Work Smarter not Harder

When it comes to digital marketing the goal is always clear: reach qualified patient audiences. To date, many reliable solutions have been simple– find them within condition content. But what about when they are researching a new hobby? Or trying to educate themselves on interest rates? The challenge in non-endemic environments has come down to relying on fragmented data and a lot of guesswork to reach a qualified audience.

Scale beyond endemic health can still have substance. In this session, the Health Group at Dotdash Meredith will discuss how reputable brands, first-party data, and 3rd party tagging with robust privacy safeguards can work together. We’ll explore audience quality insights that identify probabilistic approaches when engaging with condition audiences, and psychographic profiles of a whole patient. This session will look at how to achieve a safe and secure look into a patient population, to make content work smarter, not harder, for your brand.

Speakers

Hillary Bell

VP, Strategic Partnerships, Dotdash Meredith

Hillary carries nearly 15 years of sales experience in the pharmaceutical field. She has been recognized as Sales Person of the Year multiple times in her career and worked hand-in-hand with the industry’s top brands to revolutionize the way messaging is delivered to consumers... Read More →

Chris Tolan

Senior Research Director, Dotdash Meredith

Chris is a senior director at Dotdash Meredith where he oversees audience research and insights related to health. He is responsible for designing and executing research and analysis and identifying opportunities and strategies for exploration.Prior to joining Dotdash in 2019, Chris... Read More →

Wednesday October 19, 2022 11:00am - 11:30am EDT
201B

Patient Solutions

11:30am EDT

Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs

Looking at the landscape from the customer’s perspective – what do HCPs want and need in this new digital environment?
Leverage data to identify multiple opportunities for digital touchpoints with HCPs along the HCP journey and tailoring engagement accordingly
Analyze the use of digital technologies to work with HCPS to break down disparities in healthcare

Moderators

Eric McCulley

Head of Innovation; UCB Immunology, UCB

Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →

Speakers

Carlo Cicacci

Product Director, HCP Marketing (Rheumatology), The Janssen Pharmaceutical Companies of Johnson & Johnson

Carlo Cicacci is an experienced marketer with a diverse background spanning a broad range of functional areas within the pharmaceutical industry. His experience includes Marketing, Sales, Commercial Analytics and Sales Operations across multiple brands within the Immunology and... Read More →

Michael Rowbotham

Digital Strategy Lead for Xeljanz franchise, Pfizer

Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business. This includes bringing new Initiatives (platforms... Read More →

Malcolm Halle

Vice President of Strategic Accounts, PulsePoint

Malcolm is a Vice President of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the... Read More →

Lauren Hanson, MS

Founder and Head of Product, flipMD from GoodRx

Lauren is an entrepreneur by heart having started her first side hustle at the age of eleven. Now, she is the CEO and co-founder of flipMD by GoodRx, the physician-only consulting services platform offering non-clinical medical expertise to industry partners. Lauren and her husband... Read More →

Wednesday October 19, 2022 11:30am - 12:15pm EDT
204B

HCP Engagement

11:30am EDT

Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy

Identify what is the “right” data to coordinate channel activity more effectively and efficiently
Deploy a more personalized digital customer experience across all channels to improve overall ROI
Analyzing data metrics to measure omnichannel success based on metrics

Moderators

Michelle Benz

Senior Conference Producer, Fierce Life Sciences

Michelle Benz joined Questex, Fierce Life Sciences in 2021 as a senior conference producer and works on several events annually including Fierce Biotech Summit, Fierce Leaders in Life Sciences, Fierce Pharma PR East and West, Fierce Pharma Meeting Professionals, Fierce New Product... Read More →

Speakers

Steven Xie

Director, Omni Channel Marketing, Biohaven Pharmaceuticals

Steven is a seasoned healthcare marketer who’s passionate about using digital technology to transform brand storytelling and human engagement. Steven currently leads omni channel marketing for Nurtec ODT at Biohaven Pharmaceuticals. He orchestrated more than 20 pharma-first omni... Read More →

Matthew Walsh

Senior Director, Solutions Engineering, Crossix Analytics, Veeva

Matthew Walsh leads the Crossix Analytics Solutions Engineering team at Veeva. Since Matthew joined the Crossix team in 2012, he has helped hundreds of life sciences brands improve marketing effectiveness through both patient and HCP marketing analytics. In his current role, Matthew... Read More →

Michael Kirzhner

Associate Director, Commercial Technology - HCP Omni-channel Solutions, Abbvie

Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →

Nick Bartolomeo

VP, Omnichannel Solutions, ELEVALT Lead, Fingerpaint Group

Nick Bartolomeo leads Fingerpaint Group’s proprietary, omnichannel capabilities. An authority on all things omnichannel, he has more than 20 years of digital and media experience, including holding multiple leadership positions, while both championing and spearheading omnichannel... Read More →

Wednesday October 19, 2022 11:30am - 12:15pm EDT
Grand Ballroom A

Omnichannel Engagement

11:30am EDT

Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey

Understanding how the more educated, digitally enabled and engaged patient will impact DTC marketing and the patient journey
How to integrate Point of Care Marketing into overall patient outreach while factoring in its qualitative value and unique patient intimacy to other channels
Identify and execute digital real-time ecosystems that will support patients and improve outcomes

Moderators

Doug Stover

Head of Innovation, Alexion Rare Disease Business Unit,, AstraZeneca

Douglas Stover is the Global Head of Innovation at Alexion. His team is responsible for building the capabilities and culture to accelerate ideation, incubation and scaling of ideas that will enhance core competencies as well as explore disruptive concepts.Douglas joined Alexion... Read More →

Speakers

Jim Decker

Chief Revenue Officer, CheckedUp

Jim currently holds the position of Chief Revenue Officer at Checked Up, overseeing both the Sponsorship Sales Team as well as the Provider Recruitment Team. Prior to joining CheckedUp 5+ years ago, Jim was Chief Sales & Marketing officer for Medflow/IO Practiceware, working directly... Read More →

Cassi O'Neil

Director, Consumer Marketing, Biohaven Pharmaceuticals

Cassi is a member of the consumer marketing team at Biohaven Pharmaceuticals and leads all thing patient engagement including influencer and ambassador marketing, patient communications and patient advocacy. She has been at Biohaven for 3 years and in the industry for 18 years at... Read More →

Grace Rodriguez

DTC Portfolio Marketing Director, Immunology, UCB

Grace Rodriguez is the DTC Portfolio Marketing Lead, iPVU at UCB and is responsible for the Direct-to-Consumer/Patient marketing strategy and execution across the Immunology portfolio. Grace has over 16 years’ experience in both B2B and B2C marketing. Prior to joining UCB, she spent... Read More →

Allison Cutts

Executive Director of Business Development and Sales- Digital Patient Support Solutions, Medocity

Wednesday October 19, 2022 11:30am - 12:15pm EDT
201B

Patient Solutions

12:15pm EDT

Strolling Lunch

Grab a bite and network! Lunches will feature food options with no fork and knife required. Curb your appetite and expand your network all at the same time.

Wednesday October 19, 2022 12:15pm - 1:15pm EDT
Ballroom B Exhibit Floor

Networking

1:15pm EDT

The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership

There has been exponential growth in digital communications fueling an external ecosystem of Marketing in Pharma. But what about Medical Affairs? Many Medical teams are prudent to take the initiative—and risk—to make a difference in Medical Affairs Digital Communication either with HCPs or even with patients/caregivers. We (MA) stumble upon many limitations (i.e., On & Off label communications, Pharmacovigilance requirements, Proactive vs Reactive Communication, …etc.), oftentimes leading to the decision not to do anything!

Disruptive digital technologies are always an exciting topic when thinking futuristically. For example, take the role of virtual assistants, such as AI-enabled smart chatbots and how they can offer the opportunity to optimize the way HCPs can get answers instantaneously 24/7 on their computers or phones for their inquiries to make the best medical decisions for their patients. How about “voice tech” or “digital voice virtual assistants?” There is no doubt in my mind that both voice and audio are new horizons with significant runway to completely transform customer-centricity and disrupt how pharma has previously engaged with customers. For instance, we’ve managed to develop the first voice assistant for Pharma which works with Google Assistant, and have gained a lot of learnings. Finally, it is an exciting journey that may soon expand to the metaverse. Join me during my session to learn about my Medical Affairs experience, learn about what has gone well and what has not!

Speakers

Wagdy Youssef MD, MBA

Executive Director Medical Affairs Comm/Info/Pubs, Digital Innovation and Patient Engagement, Bayer

Wagdy Youssef MD, MBA has more than 17 years’ experience in Medical Affairs mainly with Bayer Health Care. In Wagdy’s journey with Bayer he assumed many responsibilities at Bayer building and leading Medical Affairs Pharma and Consumer teams for different geographical and Global... Read More →

Wednesday October 19, 2022 1:15pm - 1:45pm EDT
204B

HCP Engagement

1:15pm EDT

Going All in on Modular Content

Speakers

Craig McGettigan

Assoc VP, Head of Omnichannel Enablement, Sanofi

Ryan Rosenberg

Director of Omnichannel Engagement Capabilities, Sanofi

Ryan is Director of Omnichannel Engagement Capabilities at Sanofi. With a deep background in digital design and UX, he is now responsible for bringing innovative business capabilities to the organization that will empower Sanofi brand teams to provide a superior customer experien... Read More →

Wednesday October 19, 2022 1:15pm - 1:45pm EDT
Grand Ballroom A

Omnichannel Engagement

1:15pm EDT

Interactive Working Group Session

Wednesday October 19, 2022 1:15pm - 1:45pm EDT
201B

Patient Solutions

1:45pm EDT

Digital Thought Leader 3.0- Experiences, Engagement and Evolution

COVID-19 engagement restrictions brought Digital Thought Leaders (DTLs) to the spotlight. In response, many biopharma companies worked vigorously to first identify, and then engage with DTLs. Approach, results and impact has varied. As HCP engagement dynamics continue to shift, teams are reassessing strategy and approach. How do brand teams define a path forward? Hear from Susan Abedi, Chief Strategy Officer, and Megan Fabry, EVP Digital Strategy, on real-world experiences identifying and engaging with DTLs, insights from HCP research on DTL perceptions, and guidance on how to define a DTL engagement strategy.

Speakers

Susan Abedi

Chief Strategy Officer, 81qd - an MKG Company

Megan Fabry

EVP, Digital Strategy, 81qd - an MKG Company

Wednesday October 19, 2022 1:45pm - 2:15pm EDT
204B

HCP Engagement

1:45pm EDT

Translating “Outcome-Based Marketing” into True Business Results

Outcome-based marketing has become the buzziest term in town, but how do you truly demonstrate media and strategic effectiveness to a C-level leader looking at a multi-billion dollar P&L? Savvy digital marketers can run innovative campaigns and measure script lift in an ad platform, but connecting to true business outcomes among many other marketing inputs can be challenging. How do you use additional data to support where your activities impact the bottom line? Join The Trade Desk and leaders from across the Pharma industry as they deep dive into how marketers can take outcome-based marketing from buzzwords to reality.

Moderators

Lindsay Reardon

Sr. Director, Business Development, The Trade Desk

Lindsay is a sales & marketing leader with 17 years of experience at the intersection of media and healthcare. She has held a variety of positions at endemic and lifestyle publishers, healthcare data organizations, as well as AdTech companies. At The Trade Desk she leads a sales team... Read More →

Speakers

Katherine Freeley

Global Head Media & Digital, Procurement, Novartis

Katherine is a Global Head of Media & Digital, Procurement for Novartis. Katherine’s key responsibility is to oversee traditional and digital media investment globally andoptimize working media budgets to drive growth for Novartis’ brands. She has been instrumental in driving... Read More →

Justin Freid

Chief Media and Innovation Officer, CMI Media Group

Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media capabilities launching and building the Inclusive Media, SEM, SEO... Read More →

Andrew Burkus

Senior Principal, IQVIA

Andrew Burkus is a Senior Principal overseeing Thought Leadership and New Business Development within IQVIA’s Omnichannel Center of Excellence. He has expertise in DTC and HCP promotional targeting, predictive modeling, campaign measurement and optimization with over 20 years of... Read More →

Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Grand Ballroom A

Omnichannel Engagement

1:45pm EDT

The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling

The future of building comprehensive, personalized patient profiles lies within the collaboration of human-to-human patient engagement and data insights. This presentation will expand perceptions of patient support programs to be viewed as a data generation opportunity for advanced patient profiling and support.

Speakers

Brett Wisse

Director, Market Solutions, Pack Health

Brett leads the Market Solutions team at Pack Health, a Quest Diagnostics Company, where he helps clients design, build, and measure patient services initiatives. Since joining Pack Health in 2016, he has launched numerous patient support programs for both launch and in-market brands... Read More →

Wednesday October 19, 2022 1:45pm - 2:15pm EDT
201B

Patient Solutions

2:15pm EDT

Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations

Using AI/ML to predict and pinpoint HCP engagement opportunities
Methods for aligning the HCP, channel, and message that will most resonate with HCPs, including quality and value of content across multiple media platforms
Formulating a cost-effective strategy to determine the most impactful channel to maximize HCP participation

Moderators

Andy Walter

SVP IT and Global Shared Services (retired) at Procter & Gamble

Andy Walter is a business results-driven professional with extensive experience in strategy, development, execution, and operations across Analytics, IT, and Shared Services. He led the Commercial Services & Delivery Organization (over 1500 IT and multifunctional professionals) for... Read More →

Speakers

Abhishek (Abhi) Agrawal

Director of Strategic Accounts, Innovation and Pathways, GSK

Abhishek brings 15 years of cumulative industry experience in commercial with eight indication launches in oncology, portfolio R&D strategy, partnerships, and organizational change management.In his most recent leadership & product operations experience with GSK & NOVARTIS. He has... Read More →

Sanjeev Majoo

VP and Head Commercialization Strategic Sourcing & Procurement, Bristol-Myers Squibb

Sanjeev Majoo is VP and Head Commercialization Strategic Sourcing & Procurement at Bristol Myers Squibb since October 2019. He is responsible for enabling commercialization and markets for the marketed products and new product launches following the acquisition of Celgene. He has... Read More →

Natalie McGroarty

Global Director of HCP Access, Wolters Kluwer

Natalie heads up the Lippincott® HCP Access team at Wolters Kluwer Health. Over the past 15 years, she has run marketing, publishing and sales teams at Wolters Kluwer Health. Her focus now is developing integrated marketing programs demonstrating the value of evidence-based, peer-reviewed... Read More →

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
204B

HCP Engagement

2:15pm EDT

Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns

Identifying and creating consistent and unique messaging that is valuable to both HCPs and patients related to their specific health care journey
Aligning and creating data consistency across platforms to optimize outreach
Leveraging multiple channels to build greater connections between doctors and patientsAligning data to create consistency

Moderators

Elaine Gamble

Head/Director, Omnichannel Engagement- CNS Division, Otsuka Pharmaceutical Companies (U.S.)

Elaine Gamble is a global marketing leader with more than 15 years of digital and omnichannel marketing experience. She is Head of Digital Engagement, CNS Division, at Otsuka Pharmaceuticals. A data-driven visionary and innovator, her experience also includes Merck, and Novartis... Read More →

Speakers

Crystal Bullard

Director, HCP Strategy and Execution, Genentech Neuroscience

As a professional, Crystal was born and raised in healthcare focusing on primary care and oncology brands. Her experience extends past traditional HCP marketing to also include payer and digital channels. These experiences generated a passion to focus on delivering value to HCPs via... Read More →

Justin Freid

Chief Media and Innovation Officer, CMI Media Group

Carrie Craigmyle

SVP, Strategy and Client Services, DeepIntent

With more than 25 years experience in media, marketing and CRM, Carrie Craigmyle is DeepIntent’s SVP of Strategy and Client Services. Carrie has spent the majority of her career at media and creative agencies including PHD, an Omnicom Media Group company, where she led healthcare... Read More →

Jim DeLash

Multi-Channel Marketing Director, GSK

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Grand Ballroom A

Omnichannel Engagement

2:15pm EDT

Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities

Redefine patient centricity to incorporate an expanded view of patient engagement which recognize and addresses their unmet needs
Overcome barriers to access and address health disparities through multiple means including community engagement
Use digital technology and real-time evidence to educate and increase communication between patients and HCPS throughout the patient journey

Moderators

Stephanie Butler

Senior Conference Director, Fierce Life Sciences

Speakers

Abigail Canlas

Director of Consumer and Digital Strategy, Nephrology Marketing,, Otsuka Pharmaceuticals

Abigail Z. Canlas brings well over 15 years of industry experience from working in various brand roles in therapeutic areas such as nephrology, oncology, respiratory and cardiovascular to leading customer integration in a digital center excellence. Driven by innovation and collaboration... Read More →

Kaitlin Russomano

Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics

Kaitlin is currently a senior product manager at Horizon Therapeutics in Deerfield, Illinois, working in the ophthalmology business unit supporting direct-to-consumer efforts. Kaitlin’s primary focus has been patient prospect campaigns with of a multitude of initiatives including... Read More →

Gregory Leibert

Chief Executive Officer, Mesmerize

Gregory Leibert is the Founder and CEO of Mesmerize and has over 20 years of experience working in the advertising industry. Gregory recognized his passion for healthcare marketing early in his career and created point of care media company, Mesmerize, in 2006. Gregory is an expert... Read More →

Seana Ziliak, MS

Head U.S. Sales & Marketing, RxPx

Seana Ziliak, MS, is a healthcare industry professional with proven results in organizational effectiveness, performance improvement, and account, product, and people management. She provides expert insights on the patient journey and has been responsible for strategic marketing... Read More →

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
201B

Patient Solutions

3:00pm EDT

Networking Break

Understand the Nuance
Whether it’s cheese pairing or audience targeting, Wolters Kluwer’s Lippincott® HCP Access can help you hit the sweet spot for the best results.

Sponsored by:

Wednesday October 19, 2022 3:00pm - 3:30pm EDT
Ballroom B Exhibit Floor

Networking

3:30pm EDT

Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing

Hear from the leaders at Evofem on how they broke boundaries and led one of the most successful, irreverent, and bold DTC campaigns in 2022 for their non-hormonal birth control option, Phexxi.

Speakers

Katherine Atkinson

Chief Commercial Officer, Evofem Biosciences

Katherine Atkinson serves as Chief Commercial Officer at Evofem Biosciences. She has more than 20 years of experience in the healthcare, pharma and life science industries where she has continuously created high performing teams that achieve an exceed commercial goals. Prior to joining... Read More →

Wednesday October 19, 2022 3:30pm - 4:00pm EDT
Grand Ballroom A

General Session Day 2

4:00pm EDT

AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing

Over the last several years, modern health care marketing has become more complex than ever – with companies more effectively targeting audiences, scaling campaigns around the globe, and using new channels such as TikTok to achieve business objectives. During this panel, we’ll discuss the role that AI plays in health care marketing, how creativity and channels are being impacted by the emergence of new platforms and technology, and how these disparate components can be brought together to drive business results.

Moderators

Chuck Hemann

President, Integrated Activation, Real Chemistry

Chuck Hemann currently oversees the Activation Teams for Real Chemistry, which includes social media, digital media planning & buying. He partners with the co-founders of starpower, a Real Chemistry company, to bring to clients a fully integrated Activation solution.During his career... Read More →

Speakers

Shirley Lin

Director, DTC Marketing, Dermavant Sciences

Shirley Lin is the Director of DTC Marketing at Dermavant, leading the planning and execution of various marketing initiatives supporting the launch of VTAMA Cream.Shirley brings over 20 years of consumer marketing experience with a progressive record of accomplishment of success... Read More →

William Veltre

Director, Onmi-Channel Experience, Strategy & Planning, Bristol Myers Squibb

Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →

Wednesday October 19, 2022 4:00pm - 4:30pm EDT
Grand Ballroom A

General Session Day 2

4:30pm EDT

Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign

Hear Your Heart™ is an empowering health initiative encouraging women with heart failure, especially Black and Latina women, to prioritize their heart health and demand more from their care – while also arming them with the tools to take action towards heart success

Moderators

Stephanie Butler

Senior Conference Director, Fierce Life Sciences

Speakers

Elena Livshina

US Head of Cardiovascular Portfolio, Boehringer-Ingelheim

Elena Livshina is heading up Cardiovascular Portfolio at Boehringer-Ingelheim. Prior to BI, Elena served as Vice President in Novo Nordisk, Insulin Portfolio and Connected Care. For over 17 years of pharmaceutical experience, Elena has held a number of commercial roles of increasing... Read More →

Wednesday October 19, 2022 4:30pm - 5:00pm EDT
Grand Ballroom A

General Session Day 2

5:00pm EDT

Closing Remarks

Wednesday October 19, 2022 5:00pm - 5:15pm EDT
Grand Ballroom A

General Session Day 2

5:15pm EDT

Networking Reception

Wednesday October 19, 2022 5:15pm - 6:15pm EDT
Ballroom B Exhibit Floor

Networking

7:00pm EDT

Fierce Pharma Marketing Awards + Health Union Social Health Awards

We are so excited to announce our 2022 winners at the Fierce Pharma Marketing Awards Gala. We hope you can be a part of this celebration of creativity and talent.

Health Union is also honored to be presenting the Social Health Awards (formerly the WEGO Health Awards) alongside industry during this special night.

Please note: The Awards Gala is only available as an add-on option with your registration. Separate tickets must be purchased in order to attend.

Wednesday October 19, 2022 7:00pm - 10:00pm EDT
Philadelphia Academy of the Fine Arts

Fierce Pharma Marketing Awards

8:30am EDT

Networking Breakfast

Thursday October 20, 2022 8:30am - 9:15am EDT
Ballroom B Exhibit Floor

Networking

8:30am EDT

Registration

Sponsored by:

Thursday October 20, 2022 8:30am - 11:30am EDT
Grand Hall

9:15am EDT

Opening Remarks

Thursday October 20, 2022 9:15am - 9:20am EDT
Grand Ballroom A

Digital Future Day

9:20am EDT

Digital Future Day Keynote Panel: How Digital Health can use Social Determinants of Health and Improve Patient Outcomes

Moderators

Heather Landi

Senior Editor, Fierce Healthcare

Heather Landi is a senior editor at Fierce Healthcare, responsible for the entire daily Fierce Healthcare brand and related team of editors. She also oversees the team’s coverage of health IT and digital health news and trends across the country. She has covered the healthcare technology... Read More →

Speakers

Eddy Han-Burgess, MS, MBA, MSc, CFA

Head of Portfolio Management | Digital Healthcare, Sanofi

Eddy is an industry-leading lifesciences innovator and a PhRMA’s Spotlight Scholar, who leverages 20 years of pharma strategy and life sciences investments experience to build and operate a portfolio of personalized and evidence-based digital healthcare solutions that span beyond... Read More →

Jeanne Kehren

SVP Digital & Commercial Innovation & CIO, Bayer Pharmaceuticals

Jeanne Kehren graduated from the Maisons-Alfort Veterinary School and holds a master in Virology from the Pasteur Institute and a PhD in Immunology from the Paris 7 University. Jeanne Kehren started her career at Novartis, where she worked in different R&D roles and drove the integration... Read More →

Thursday October 20, 2022 9:20am - 10:00am EDT
Grand Ballroom A

Digital Future Day

10:00am EDT

Script Generation Media V/s Lead Generation Media: What’s Best For Pharma

It is crucial for life sciences brands to engage with healthcare professionals (HCPs) at appropriate moments to make them aware about their drugs and therapies, and additionally support them with relevant research around their area of expertise.

With accelerated adoption of digital in the life sciences industry, marketers are rigorously working to generate leads through online mediums. Non-endemic platforms - news, sports or a financial site for instance - have become quite popular mediums to reach the target audience and get them to take a desired action. For a consumer, it could mean downloading a whitepaper and case studies, participating in polls and surveys, or visiting a landing page. Eventually, it is about making the users fill in a contact form to capture the lead.
However, is ‘lead generation media’ best suited for life sciences marketers whose end goal is to get scripts written? Through any campaign on digital, it is all they are looking to achieve. If non-endemic media does not serve the purpose, which ‘script generation media’ does the job?

Targeting HCPs with brand messages during their clinical workflow while they are tending to their patients or prescribing them a drug improves manifold the chances of writing a brand’s script. A contextually relevant message maximizes the outcomes of POC communications, hence is an ideal resource for script generation.

Speakers

Thomas Shea

Chief Revenue Officer (CRO), Doceree

Tom Shea is part of the senior management team at Doceree, working in the capacity of Chief Revenue Officer. He has over a decade of experience in digital marketing and advertising, focused specifically on the healthcare & pharmaceutical space.Before joining Doceree in August 2021... Read More →

Thursday October 20, 2022 10:00am - 10:30am EDT
Grand Ballroom A

Digital Future Day

10:30am EDT

Presentation: Keeping Up With the Influencers: How to Work With Influencers—And Your MLRC Team

Understand how to develop an impactful and compliant social media influencer program—balancing both brand goals and regulatory considerations
Learn the considerations to achieve pre-program alignment and a “one team” mindset within your company and with the influencer
Get real-world insights about the types of influencers that can work for your company—not every campaign needs a Kardashian!

Speakers

Allyson Chambers

Promotional Regulatory Affairs Director, Endo International plc

Linda Huss

Director, Corporate Affairs, Endo International plc

Linda Huss serves as Director, Corporate Affairs for Endo International plc, a global specialty pharmaceutical company. She helps to shape the company’s external communications strategy, including corporate communications, brand public relations and social media.Recently, Linda... Read More →

Thursday October 20, 2022 10:30am - 11:00am EDT
Grand Ballroom A

Digital Future Day

11:00am EDT

Coffee

Sponsored by:

Thursday October 20, 2022 11:00am - 11:30am EDT
Ballroom B Exhibit Floor

Networking

11:30am EDT

Privacy First: Responsible Data Collection in an Evolving Digital and Policy Landscape

New data privacy measures and restrictions have dramatically changed the game over the last few years when it comes to reaching patients with relevant health content—and on top of those changes, data, healthcare and policy are intersecting in unprecedented ways to impact patients. With these seismic shifts taking place, and with privacy issues taking center stage in the national discourse, it’s more important than ever that pharma companies are good stewards of patient data. This panel will explore how manufacturers can practice responsible and transparent data use while respecting patient privacy—and why doing so will be critical to both earning patient trust and ensuring patients receive valuable health content as the digital landscape continues to evolve.

Moderators

Amy Patel

Director of Analytics, Life Sciences, Phreesia

Amy Patel has more than 10 years of experience in healthcare data, analytics and market research, supporting life sciences clients across a range of therapeutic areas. She is passionate about understanding the patient experience and engaging patients in ways that reduce barriers and... Read More →

Speakers

Jorge Andres Morales

Compliance Manager, North America, ViiV Healthcare

Jorge Andres Morales is an experience compliance professional with over 9 years in Compliance functions and more than 13 years in the Pharma industry. He is a foreign-trained lawyer who holds a Master of Laws (LLM) from Suffolk Law School in Boston and a Master in Liberal Arts in... Read More →

Amy Papili

Associate Director, US Privacy, AstraZeneca

Amy Papili is the Associate Director, US Privacy at AstraZeneca. She has 26 years of pharmaceutical experience across a range of risk areas including data privacy, third party risk management, commercial compliance, information management, and research quality assurance. A scientist... Read More →

Thursday October 20, 2022 11:30am - 12:00pm EDT
Grand Ballroom A

Digital Future Day

12:00pm EDT

Panel Discussion: The Data Dilemma: Leveraging Novel Technologies and Platforms in a New Age of Privacy Regulation

What is next in data innovation?
Ensuring the privacy of personal data through updated compliance initiatives, transparency and consent
Develop a first-party data strategy to combat the death of the cookie

Moderators

Kashif Zafar

Former Director, Data Strategy, Management, and Governance, US Commercial Pharmaceuticals, GSK

Kashif is an accomplished data transformation leader with extensive experience of working with C-Suite executives. He has led global data teams, from both business and technology sides, on major E2E data transformation initiatives for global pharmaceuticals, medical device manufacturer... Read More →

Speakers

Lauren McQuiston

ID Resolution Expert, Medicx Health

As an ID Resolution Expert Solutions Manager for Medicx Health, Lauren works as part of the Data, Development and Operations team. She leads the technical processes of design and development efforts across the organization. Lauren has worked on various products at Medicx Health including... Read More →

Chris Paquette

Founder and CEO, DeepIntent

Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the founder and Chief Executive Officer of DeepIntent, a healthcare advertising technology company that he co-founded on the principle that ad tech can measurably improve... Read More →

Mayank Misra

Head of Business Insights & Analytics, Takeda Oncology

Mayank leads the Business Insights & Analytics function with US at Takeda Oncology that enables Medical, Patient Value and Access, Advocacy, Sales, and Marketing functions with data driven decision making.The functions responsibilities includes forecasting, competitive intelligence... Read More →

Thursday October 20, 2022 12:00pm - 12:45pm EDT
Grand Ballroom A

Digital Future Day

12:45pm EDT

Strolling Lunch

Grab a bite and network! Lunches will feature food options with no fork and knife required. Curb your appetite and expand your network all at the same time.

Thursday October 20, 2022 12:45pm - 1:45pm EDT
Ballroom B Exhibit Floor

Networking

1:45pm EDT

Panel: Unlocking the Next Generation of Patient Support Programs from Outreach to Adherence to Better Health Outcomes

Using data and technology to hyper target outreach and provide relevant information and education to specific patient populations
Creating consistent and sophisticated digital support programs to increase adherence
Enable effective and personalized timely interventions to improve individual health outcomes

Moderators

Stephanie Butler

Senior Conference Director, Fierce Life Sciences

Speakers

Kristie Cline, MBA

Director, Patient Advocacy, Marinus Pharmaceuticals

Dan Wilmer

Executive Vice President & Chief Product Officer, InStep Health

Dan is a digital strategist and innovator with a history of building large-scale consumer health businesses. As Executive Vice President & Chief Product Officer, he leads product development for InStep Health’s digital, pharmacy, and selected HCP offerings and oversees the company’s... Read More →

William Grambley

CEO, AllazoHealth

Bill is passionate about helping patients achieve their best health by being more engaged in their care andmedication use. As CEO of AllazoHealth, he empowers customers with predictive analytics to maximize theeffectiveness and efficiency of their patient support programs. Through... Read More →

Thursday October 20, 2022 1:45pm - 2:30pm EDT
Grand Ballroom A

Digital Future Day

2:30pm EDT

Closing Remarks

Thursday October 20, 2022 2:30pm - 2:45pm EDT
Grand Ballroom A

Digital Future Day