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Digital Future Day [clear filter]
Thursday, October 20
 

9:15am EDT

Opening Remarks
Thursday October 20, 2022 9:15am - 9:20am EDT
Grand Ballroom A

9:20am EDT

Digital Future Day Keynote Panel: How Digital Health can use Social Determinants of Health and Improve Patient Outcomes



Moderators
avatar for Heather Landi

Heather Landi

Senior Editor, Fierce Healthcare
Heather Landi is a senior editor at Fierce Healthcare, responsible for the entire daily Fierce Healthcare brand and related team of editors. She also oversees the team’s coverage of health IT and digital health news and trends across the country. She has covered the healthcare technology... Read More →

Speakers
avatar for Eddy Han-Burgess, MS, MBA, MSc, CFA

Eddy Han-Burgess, MS, MBA, MSc, CFA

Head of Portfolio Management | Digital Healthcare, Sanofi
Eddy is an industry-leading lifesciences innovator and a PhRMA’s Spotlight Scholar, who leverages 20 years of pharma strategy and life sciences investments experience to build and operate a portfolio of personalized and evidence-based digital healthcare solutions that span beyond... Read More →
avatar for Jeanne Kehren

Jeanne Kehren

SVP Digital & Commercial Innovation & CIO, Bayer Pharmaceuticals
Jeanne Kehren graduated from the Maisons-Alfort Veterinary School and holds a master in Virology from the Pasteur Institute and a PhD in Immunology from the Paris 7 University. Jeanne Kehren started her career at Novartis, where she worked in different R&D roles and drove the integration... Read More →


Thursday October 20, 2022 9:20am - 10:00am EDT
Grand Ballroom A

10:00am EDT

Script Generation Media V/s Lead Generation Media: What’s Best For Pharma
It is crucial for life sciences brands to engage with healthcare professionals (HCPs) at appropriate moments to make them aware about their drugs and therapies, and additionally support them with relevant research around their area of expertise.

With accelerated adoption of digital in the life sciences industry, marketers are rigorously working to generate leads through online mediums. Non-endemic platforms - news, sports or a financial site for instance - have become quite popular mediums to reach the target audience and get them to take a desired action. For a consumer, it could mean downloading a whitepaper and case studies, participating in polls and surveys, or visiting a landing page. Eventually, it is about making the users fill in a contact form to capture the lead.
However, is ‘lead generation media’ best suited for life sciences marketers whose end goal is to get scripts written? Through any campaign on digital, it is all they are looking to achieve. If non-endemic media does not serve the purpose, which ‘script generation media’ does the job?

Targeting HCPs with brand messages during their clinical workflow while they are tending to their patients or prescribing them a drug improves manifold the chances of writing a brand’s script. A contextually relevant message maximizes the outcomes of POC communications, hence is an ideal resource for script generation.


Speakers
avatar for Thomas Shea

Thomas Shea

Chief Revenue Officer (CRO), Doceree
Tom Shea is part of the senior management team at Doceree, working in the capacity of Chief Revenue Officer. He has over a decade of experience in digital marketing and advertising, focused specifically on the healthcare & pharmaceutical space.Before joining Doceree in August 2021... Read More →


Thursday October 20, 2022 10:00am - 10:30am EDT
Grand Ballroom A

10:30am EDT

Presentation: Keeping Up With the Influencers: How to Work With Influencers—And Your MLRC Team
  • Understand how to develop an impactful and compliant social media influencer program—balancing both brand goals and regulatory considerations
  • Learn the considerations to achieve pre-program alignment and a “one team” mindset within your company and with the influencer
  • Get real-world insights about the types of influencers that can work for your company—not every campaign needs a Kardashian!

Speakers
avatar for Allyson Chambers

Allyson Chambers

Promotional Regulatory Affairs Director, Endo International plc
avatar for Linda Huss

Linda Huss

Director, Corporate Affairs, Endo International plc
Linda Huss serves as Director, Corporate Affairs for Endo International plc, a global specialty pharmaceutical company. She helps to shape the company’s external communications strategy, including corporate communications, brand public relations and social media.Recently, Linda... Read More →


Thursday October 20, 2022 10:30am - 11:00am EDT
Grand Ballroom A

11:30am EDT

Privacy First: Responsible Data Collection in an Evolving Digital and Policy Landscape
New data privacy measures and restrictions have dramatically changed the game over the last few years when it comes to reaching patients with relevant health content—and on top of those changes, data, healthcare and policy are intersecting in unprecedented ways to impact patients. With these seismic shifts taking place, and with privacy issues taking center stage in the national discourse, it’s more important than ever that pharma companies are good stewards of patient data. This panel will explore how manufacturers can practice responsible and transparent data use while respecting patient privacy—and why doing so will be critical to both earning patient trust and ensuring patients receive valuable health content as the digital landscape continues to evolve.

Moderators
avatar for Amy Patel

Amy Patel

Director of Analytics, Life Sciences, Phreesia
Amy Patel has more than 10 years of experience in healthcare data, analytics and market research, supporting life sciences clients across a range of therapeutic areas. She is passionate about understanding the patient experience and engaging patients in ways that reduce barriers and... Read More →

Speakers
avatar for Jorge Andres Morales

Jorge Andres Morales

Compliance Manager, North America, ViiV Healthcare
Jorge Andres Morales is an experience compliance professional with over 9 years in Compliance functions and more than 13 years in the Pharma industry. He is a foreign-trained lawyer who holds a Master of Laws (LLM) from Suffolk Law School in Boston and a Master in Liberal Arts in... Read More →
avatar for Amy Papili

Amy Papili

Associate Director, US Privacy, AstraZeneca
Amy Papili is the Associate Director, US Privacy at AstraZeneca. She has 26 years of pharmaceutical experience across a range of risk areas including data privacy, third party risk management, commercial compliance, information management, and research quality assurance. A scientist... Read More →


Thursday October 20, 2022 11:30am - 12:00pm EDT
Grand Ballroom A

12:00pm EDT

Panel Discussion: The Data Dilemma: Leveraging Novel Technologies and Platforms in a New Age of Privacy Regulation
  • What is next in data innovation?
  • Ensuring the privacy of personal data through updated compliance initiatives, transparency and consent
  • Develop a first-party data strategy to combat the death of the cookie

Moderators
avatar for Kashif Zafar

Kashif Zafar

Former Director, Data Strategy, Management, and Governance, US Commercial Pharmaceuticals, GSK
Kashif is an accomplished data transformation leader with extensive experience of working with C-Suite executives. He has led global data teams, from both business and technology sides, on major E2E data transformation initiatives for global pharmaceuticals, medical device manufacturer... Read More →

Speakers
avatar for Lauren McQuiston

Lauren McQuiston

ID Resolution Expert, Medicx Health
As an ID Resolution Expert Solutions Manager for Medicx Health, Lauren works as part of the Data, Development and Operations team. She leads the technical processes of design and development efforts across the organization. Lauren has worked on various products at Medicx Health including... Read More →
avatar for Chris Paquette

Chris Paquette

Founder and CEO, DeepIntent
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the founder and Chief Executive Officer of DeepIntent, a healthcare advertising technology company that he co-founded on the principle that ad tech can measurably improve... Read More →
avatar for Mayank Misra

Mayank Misra

Head of Business Insights & Analytics, Takeda Oncology
Mayank leads the Business Insights & Analytics function with US at Takeda Oncology that enables Medical, Patient Value and Access, Advocacy, Sales, and Marketing functions with data driven decision making.The functions responsibilities includes forecasting, competitive intelligence... Read More →


Thursday October 20, 2022 12:00pm - 12:45pm EDT
Grand Ballroom A

1:45pm EDT

Panel: Unlocking the Next Generation of Patient Support Programs from Outreach to Adherence to Better Health Outcomes
  • Using data and technology to hyper target outreach and provide relevant information and education to specific patient populations
  • Creating consistent and sophisticated digital support programs to increase adherence
  • Enable effective and personalized timely interventions to improve individual health outcomes

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Kristie Cline, MBA

Kristie Cline, MBA

Director, Patient Advocacy, Marinus Pharmaceuticals
Kristie Cline is Director, Patient Advocacy at Marinus Pharmaceuticals leading the organization’s global patient advocacy efforts as they plan a path forward to provide new treatment options for the epilepsy community. She actively engages with global rare disease organizations... Read More →
avatar for Dan Wilmer

Dan Wilmer

Executive Vice President & Chief Product Officer, InStep Health
Dan is a digital strategist and innovator with a history of building large-scale consumer health businesses. As Executive Vice President & Chief Product Officer, he leads product development for InStep Health’s digital, pharmacy, and selected HCP offerings and oversees the company’s... Read More →
avatar for William Grambley

William Grambley

CEO, AllazoHealth
Bill is passionate about helping patients achieve their best health by being more engaged in their care andmedication use. As CEO of AllazoHealth, he empowers customers with predictive analytics to maximize theeffectiveness and efficiency of their patient support programs. Through... Read More →


Thursday October 20, 2022 1:45pm - 2:30pm EDT
Grand Ballroom A

2:30pm EDT

Closing Remarks
Thursday October 20, 2022 2:30pm - 2:45pm EDT
Grand Ballroom A
 
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