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General Session Day 1 [clear filter]
Tuesday, October 18
 

8:30am EDT

Welcoming Remarks
Speakers
avatar for Paul Miller

Paul Miller

CEO, Questex
As CEO of Questex, Miller is responsible for shaping Questex’s growth strategy and enhancing its offerings to better serve its customers as the leading information services company focused on the experience economy.A visionary leader with a keen ability and track record of growing... Read More →


Tuesday October 18, 2022 8:30am - 8:35am EDT
Grand Ballroom A

8:35am EDT

Chairperson's Opening Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →


Tuesday October 18, 2022 8:35am - 8:45am EDT
Grand Ballroom A

8:45am EDT

Keynote Address: The Journey Forward
Speakers
avatar for Chaunté Lowe

Chaunté Lowe

Four-Time Olympian
Chaunte Lowe doesn’t strive to just break the mold; she vaults over it leaving it far behind her in the dust. This four-time Olympian’s impressive rise started while she was just a sophomore at Georgia Tech when she made her first Olympic appearance. Her ambitions on the field... Read More →


Tuesday October 18, 2022 8:45am - 9:15am EDT
Grand Ballroom A

9:15am EDT

Digital Media in 2023
The use of digital media by life science brands has been accelerating year-over-year. In this presentation, we will share insights from industry experts on changes and opportunities coming in 2023. We will address:
  • Identity data
  • Reach including emerging channels
  • Measuring engagement
  • Consumers vs HCPs
  • New data privacy laws



Speakers
avatar for Frank Lin

Frank Lin

VP & GM, IQVIA
Wei Han Frank Lin is the VP and GM of IQVIA’s Digital Media Solutions. Having worked with pharmaceutical companies, biotech, DSP, SSP, agencies, and healthcare companies for over two decades, Frank brings a vast knowledge of digital healthcare marketing, advertising technology... Read More →


Tuesday October 18, 2022 9:15am - 9:45am EDT
Grand Ballroom A

9:45am EDT

Insights From the Front Lines of Digital Health Innovation
Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this presentation you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support.

Here are some of the takeaways from this eye-opening presentation:
  • How to  boost patient awareness and access
  • How to support provider-patient conversations about OOP costs
  • Understand some key differences among specialties
  • See how GoodRx solutions help pharma brands improve reach and results

Speakers
avatar for Divya Iyer

Divya Iyer

Vice President, Strategy & Business Development, GoodRx
Divya Iyer leads growth initiatives at GoodRx to partner with biopharmaceutical companies. She evolved the Manufacturer Solutions team's business strategy, built the business case and led the largest M&A deal at GoodRx to date, bringing transformative platform capabilities into the company... Read More →


Tuesday October 18, 2022 9:45am - 10:15am EDT
Grand Ballroom A

10:45am EDT

Inside the Mind of Today’s Patient
While we can’t read patients’ minds, we can monitor their eye movement and facial expressions to better understand how they are feeling in the doctor’s office. The pandemic turned so much in healthcare upside down: Our innovative research methods uncovered data on the significance of the waiting room as part of the overall patient experience. Point of Care done correctly has the opportunity to transform patient anxiety into empowerment and to build trust in the most pivotal moments before a healthcare visit. Attend this session to peel back the curtain on what patients are thinking, feeling and doing in the waiting room—backed by results of a new national patient survey, the latest wait-time data and exclusive PatientPoint Wait-Time Communication Platform eye-tracking data—and see why your brand needs to be in the waiting room now more than ever.

Speakers
avatar for Sarah Bast

Sarah Bast

Head of Investments, Marketplace & Partnerships, Publicis Health Media
Sarah is a multi-channel health and wellness marketing strategist leading investment strategy for PHM’s clients. Sarah brings influence, experience, and drive to disrupt the marketplace and create value for our clients. She helps clients strategically invest to create measurable... Read More →
avatar for Linda Ruschau

Linda Ruschau

Chief Client Officer, PatientPoint
As Chief Client Officer, Linda leads a national sales and client service team in helping brands impact patient-physician dialogue, drive patient engagement and create sustainable success for pharma, OTC and CPG clients. She brings 30 years of experience in pharmaceutical marketing... Read More →


Tuesday October 18, 2022 10:45am - 11:15am EDT
Grand Ballroom A

11:15am EDT

Panel: The Road to Driving Digital Success in the Pharma Industry
  • How do you define success?
  • Successfully integrating new technology into the existing infrastructure
  • Understanding how the culture and people transformation elements drive digital innovation
  • Building a sustainable foundation of good data

Moderators
avatar for Paul Murasko

Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments... Read More →

Speakers
avatar for Colin Lake

Colin Lake

Head of Digital Business Transformation Neurology, UCB
Colin Lake serves as the Head of Digital Business Transformation Neurology at UCB. In his current role, Colin spearheads UCB’s efforts to improve the support for patients and key stakeholders in the healthcare ecosystem by driving UCB’s ambitious digital agenda.He leads the development... Read More →
avatar for Ajit Menon, PhD

Ajit Menon, PhD

Vice President, Customer Engagement and Digital Transformation, The Janssen Pharmaceutical Companies of Johnson & Johnson
Ajit Menon is Vice President, Customer Engagement and Digital Transformation supporting all therapeutic areas across Janssen Pharmaceuticals North America.In this newly formed leadership role, Ajit is charged with leading the strategy, implementation and scaling of Janssen’s AI... Read More →
avatar for Shola Oyewole

Shola Oyewole

VP, Digital Innovation, United Therapeutics Corporation
As a member of the Senior Executive Leadership of United Therapeutics Corporation, my job requires an eye that looks at what others look at but can see industry trends and technology shifts that protects UT from disruptions.And as well an ear that listens to what others are listening... Read More →
avatar for Amy West

Amy West

Head of US Digital Transformation & Innovation, Novo Nordisk
Amy West is a senior healthcare executive whose work focuses on disrupting markets by championing digital health transformation and commercial innovation strategies that drive positive patient experiences and outcomes.  In her current role leading US Digital Transformation and Innovation... Read More →


Tuesday October 18, 2022 11:15am - 12:00pm EDT
Grand Ballroom A

12:00pm EDT

A Data Insider’s View of Where the Industry is Headed
At a time when everything in society, the economy, geo-politics and government is in a state of massive change, the marketing and media industry seems to have pretty much settled on its laurels. Why? Because it’s hard to unlearn everything that’s driven our success to date. But can we? And should we? Yes and Yes. Hear from Ezra Suyveke, PulsePoint’s Chief Product and Technology Officer as he critically looks at how data and technology are transforming the future drivers of success and how the industry can navigate this new world.


Speakers
avatar for Ezra Suyveke

Ezra Suyveke

Chief Product and Technology Officer, PulsePoint
Ezra Suveyke is the CTO of PulsePoint and oversees the technology and product teams. Ezra is a proven leader in the marketing tech space and has a strong track record of bringing innovative solutions to market and successfully scaling up technology and infrastructure needs supporting... Read More →


Tuesday October 18, 2022 12:00pm - 12:30pm EDT
Grand Ballroom A

1:30pm EDT

Panel: VP/Chief Marketing Officer Roundtable – Future Trends in Pharma Marketing
  • Balance traditional marketing strategies with novel channels and creative innovative approaches
  • Drive a customer centric marketing strategy by adapting to a consumer savvy population
  • Develop personalized and targeted content

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Andrew Kennemer

Andrew Kennemer

Vice President, Customer Experience & Digital Innovation, GSK
As Vice President, Customer Experience & Digital Innovation at GlaxoSmithKline, Andy Kennemer is driving change in the US Pharmaceutical business by disrupting the traditional methods of engaging with customers and redefining what it means to be customer obsessed. Kennemer is an experienced... Read More →
avatar for Michelle Kehily

Michelle Kehily

VP, Global Head Digital Marketing & Commercial Excellence, Merck
Michelle is VP and global head of digital marketing and commercial excellence at Merck. In her 20+ year biopharma career she has led marketing strategy and businesses in Zurich, Singapore, Hong Kong and London before returning to Merck HQ in New Jersey four years ago. Michelle takes... Read More →
avatar for Rebekah Carty

Rebekah Carty

AVP, Head of Marketing- Rare Disease-Hematology, Takeda
Rebekah is a BioTech Pharmaceutical and Medical Device Sales and Marketing Leader with extensive leadership experience across multiple therapeutic areas. Rebekah joined Baxter/Baxalta/Shire/Takeda in early 2011. Rebekah is passionate about creating a collaborative culture across Cross-Functional... Read More →


Tuesday October 18, 2022 1:30pm - 2:15pm EDT
Grand Ballroom A

2:15pm EDT

The Power Duo: Linear TV + Connected TV
While there is no question that linear TV is a very effective way to reach audiences at scale, connected TV can not only reach audiences at scale but also reach audiences that are incremental to linear TV. Making connected TV the optimal complement to linear TV campaigns to extend reach in a smarter and precise way.
As internet-enabled Connected TV penetration increases and television viewership becomes even more fragmented between ad-supported platforms and providers, it’s important for brands to understand where their audiences are enjoying content to maximize reach and efficiency of their television campaigns.
In this panel will discuss a case study from Nurtec, the only medication proven to treat & prevent migraines, where they partnered with Klick Health and DeepIntent to:
  • Identify the audience overlap between linear TV and CTV
  • Expand Nurtec’s reach beyond traditional linear TV with CTV
  • Prove the efficacy of CTV in driving audience quality and script lift

Moderators
avatar for John Mangano

John Mangano

SVP, Analytics, DeepIntent
For the last 15 years, John Mangano has been driving innovation in how the healthcare industry understands the impact of media and marketing technologies on patients and their health outcomes. Mr. Mangano leads the Marketing Sciences and Analytics team at DeepIntent where he calls... Read More →

Speakers
avatar for Lauren Sacks

Lauren Sacks

Director Omni-channel Marketing, , Nurtec, Biohaven Pharmaceuticals
Lauren Sacks' passion is bringing to life Nurtec ODT patient stories at Biohaven through omni channel marketing. Lauren leads Nurtec ODT’s digital partnership and media strategy through her strategic media marketing experience giving voice to patient journeys and awareness through... Read More →
avatar for Lesley Tavel

Lesley Tavel

SVP Planning & Strategy, Klick Health
Lesley has over 20 years of strategic marketing expertise spanning multiple categories, including healthcare, retail, and packaged goods. She has a proven background implementing integrated solutions and content creation across multiple media channels: paid, owned, and earned. In... Read More →


Tuesday October 18, 2022 2:15pm - 2:45pm EDT
Grand Ballroom A

2:45pm EDT

Rethinking the No-See Doctor
For years now, access to physicians has been on the decline. The number of MDs that have become “no see” doctors has grown. It is more important than ever before that pharma marketers find ways to have their content seen by these “no see” MDs. Listen as Dr. Amit Phull shares insights on who these providers are, why they are harder to reach, and strategies for the best ways to engage them through digital channels.

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, SVP of Strategy & Insights, Doximity
Dr. Amit Phull is a board-certified Emergency Medicine physician and practices as a Clinical Instructor at Northwestern University in Chicago and the San Francisco Veterans Affairs Hospital. He completed his residency training at Northwestern Memorial Hospital in Chicago, Illinois... Read More →


Tuesday October 18, 2022 2:45pm - 3:15pm EDT
Grand Ballroom A

3:45pm EDT

Optimizing Digital and Sales Platform Investments through Multi-Touch Attribution
Today when more and more marketers are moving to omnichannel marketing, there is an increased need to have an understanding of the impact of sales, NPP, and digital marketing. Moreover, it is even more challenging to gain this kind of visibility when data is siloed and is not connected in one place. During this session, discover how Alexion leveraged Merkle’s attribution solution to provide greater insights and actionable recommendations to inform their omnichannel HCP plans and create the right balance between digital execution and salesforce contact strategy.

Speakers
avatar for Brianne Casey

Brianne Casey

Head of Omnichannel Strategy, US Commercial, Alexion, AstraZeneca Rare Disease
As the director of omnichannel Strategy at Alexion, Brianne is dedicated to designing innovative solutions deeply rooted in customer insights in the healthcare industry. With a background in market research, she has an exceptional ability to synthesize customer data across HCP and... Read More →
avatar for Alice Harmon

Alice Harmon

VP, Analytics, Merkle
Alice leads Merkle’s Health Analytics capability. She is an econometric consultant with over 20 years of experience in Marketing Analytics, Data Management, Consulting, Production Design & Development, and Demand Forecasting. In her 9 years at Merkle she has worked to deliver attribution... Read More →


Tuesday October 18, 2022 3:45pm - 4:15pm EDT
Grand Ballroom A

4:15pm EDT

Panel: The Evolving Role and Future of the Sales Rep
  • Understand how different teams are now working together to engage customers
  • Integrating sales reps into an overall omnichannel marketing strategy
  • Exploring how to strike a harmonious balance between the use of traditional sales and technology
  • Assess different scenarios where a traditional sales force or digital initiatives can lead to a better competitive advantage
  • Reallocate resources to maximize ROI based on your company structure and the unique needs of your product

Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →
avatar for Brian Hilberdink

Brian Hilberdink

President, LEO Pharma Inc. (USA)
Brian Hilberdink is the President of LEO Pharma in the United States and serves as Executive Vice President on the Global Leadership Team. Prior to joining LEO Pharma in 2022, he spent more than 25 years at Novo Nordisk, most recently serving as Senior Vice President of sales in the... Read More →
avatar for Kate Greengrove

Kate Greengrove

Head Commercial Operations, GSK
Kate Greengrove, is currently the Head of US Pharma Commercial Operations for GSK.  Prior to this, Kate, a content enthusiast, lead the Content Strategy & Operations team with the goal of making content a core marketing capability at GSK.  Before joining the Capabilities, Insights... Read More →


Tuesday October 18, 2022 4:15pm - 5:00pm EDT
Grand Ballroom A

5:00pm EDT

Fireside Chat with Ray Gomez, Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb
Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Ray Gomez

Ray Gomez

Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb
Ray Gomez is the Vice President, Worldwide Omni-Channel Capabilities at Bristol-Myers Squibb. He and his team are responsible for BMS’s Omni-Channel Strategy, which includes: leading the exploration, development, and maturation of Omni-Channel capabilities for the commercialization... Read More →


Tuesday October 18, 2022 5:00pm - 5:30pm EDT
Grand Ballroom A

5:30pm EDT

Closing Remarks
Speakers
avatar for Robert Allen

Robert Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries.  He currently... Read More →


Tuesday October 18, 2022 5:30pm - 5:45pm EDT
Grand Ballroom A
 
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