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General Session Day 2 [clear filter]
Wednesday, October 19
 

3:30pm EDT

Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing
Hear from the leaders at Evofem on how they broke boundaries and led one of the most successful, irreverent, and bold DTC campaigns in 2022 for their non-hormonal birth control option, Phexxi.

Speakers
avatar for Katherine Atkinson

Katherine Atkinson

Chief Commercial Officer, Evofem Biosciences
Katherine Atkinson serves as Chief Commercial Officer at Evofem Biosciences. She has more than 20 years of experience in the healthcare, pharma and life science industries where she has continuously created high performing teams that achieve an exceed commercial goals. Prior to joining... Read More →


Wednesday October 19, 2022 3:30pm - 4:00pm EDT
Grand Ballroom A

4:00pm EDT

AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing
Over the last several years, modern health care marketing has become more complex than ever – with companies more effectively targeting audiences, scaling campaigns around the globe, and using new channels such as TikTok to achieve business objectives. During this panel, we’ll discuss the role that AI plays in health care marketing, how creativity and channels are being impacted by the emergence of new platforms and technology, and how these disparate components can be brought together to drive business results.

Moderators
avatar for Chuck Hemann

Chuck Hemann

President, Integrated Activation, Real Chemistry
Chuck Hemann currently oversees the Activation Teams for Real Chemistry, which includes social media, digital media planning & buying. He partners with the co-founders of starpower, a Real Chemistry company, to bring to clients a fully integrated Activation solution.During his career... Read More →

Speakers
avatar for Shirley Lin

Shirley Lin

Director, DTC Marketing, Dermavant Sciences
Shirley Lin is the Director of DTC Marketing at Dermavant, leading the planning and execution of various marketing initiatives supporting the launch of VTAMA Cream.Shirley brings over 20 years of consumer marketing experience with a progressive record of accomplishment of success... Read More →
avatar for William Veltre

William Veltre

Director, Onmi-Channel Experience, Strategy & Planning, Bristol Myers Squibb
Bill Veltre is the Director of Omnichannel Experience, Strategy, & Planning at BMS. Throughout Bill’s career he has been inspired by helping and supporting patients regardless of the category. He is driven by health and wellness because it is at the core of our lives. He is a passionate... Read More →


Wednesday October 19, 2022 4:00pm - 4:30pm EDT
Grand Ballroom A

4:30pm EDT

Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign
Hear Your Heart™ is an empowering health initiative encouraging women with heart failure, especially Black and Latina women, to prioritize their heart health and demand more from their care – while also arming them with the tools to take action towards heart success

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Elena Livshina

Elena Livshina

US Head of Cardiovascular Portfolio, Boehringer-Ingelheim
Elena Livshina is heading up Cardiovascular Portfolio at Boehringer-Ingelheim. Prior to BI, Elena served as Vice President in Novo Nordisk, Insulin Portfolio and Connected Care. For over 17 years of pharmaceutical experience, Elena has held a number of commercial roles of increasing... Read More →


Wednesday October 19, 2022 4:30pm - 5:00pm EDT
Grand Ballroom A

5:00pm EDT

Closing Remarks
Wednesday October 19, 2022 5:00pm - 5:15pm EDT
Grand Ballroom A
 
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