Digital Pharma East 2022 - LIVE: Full Schedule

8:45am EDT

Omnichannel Track Chair Opening Remarks

Speakers

Bradley Deutsch

VP, Health Innovation – AdTheorent Health, AdTheorent, Inc.

Bradley Deutsch is Vice President of Health Innovation at AdTheorent Health, a division of AdTheorent (Nasdaq: ADTH) that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers.In this role, Bradley is responsible for the national healthcare strategy and driving continued data-driven innovation for AdTheorent Heal... Read More →

Wednesday October 19, 2022 8:45am - 9:00am EDT
Grand Ballroom A

Omnichannel Engagement

9:00am EDT

Opening Interactive Discussion

Speakers

Alison Reichert

Head, Digital & Omnichannel Marketing, US Oncology, Takeda Oncology

Alison has more than 15 years of diverse experience in digital strategy, marketing, and innovation in healthcare. She joined Takeda in 2021 as the Head of Digital and Omnichannel Marketing, US Oncology, and leads the development and implementation of the digital strategy for the marketed... Read More →

Brianne Casey

Head of Omnichannel Strategy, US Commercial, Alexion, AstraZeneca Rare Disease

As the director of omnichannel Strategy at Alexion, Brianne is dedicated to designing innovative solutions deeply rooted in customer insights in the healthcare industry. With a background in market research, she has an exceptional ability to synthesize customer data across HCP and... Read More →

Wednesday October 19, 2022 9:00am - 9:30am EDT
Grand Ballroom A

Omnichannel Engagement

9:30am EDT

Why Omni-channel is Over

It’s time to stop talking about “omni-channel marketing”. That nomenclature is over-used. It is the only channel. Today, any agency or brand team not realizing that HCPs and Patients both see everything you create thru the eyes of a consumer means you are behind. Key Take Aways:

HCPs actually behave like consumers and Patients are actually oftentimes well-informed ambassadors of their own clinical self-care. Messaging cannot be siloed anymore.
Social-media platforms can build or kill your brand. Fear of participating is not an option. Your consumers are already talking about your RX brands and not ensuring brand consistency and communication linkage can be detrimental to your brand’s legacy.
Omnichannel marketing-must embrace the new. We will share some examples of breakthrough creative programs that delivered for HCPs and patients both.

Moderators

Dave Paragamian

CEO, Health Monitor Network

Dave is currently CEO of Health Monitor, a leading targeted healthcare marketing platform company, and a founding member company of the Point of Care Marketing Association (POCMA).Prior to joining Health Monitor, Dave has 25+ years’ experience in healthcare marketing and advertising... Read More →

Speakers

Deanna Angello

Oncology Franchise Strategy & Marketing, The Janssen Pharmaceutical Companies of Johnson & Johnson

An accomplished Biopharma Strategist and Marketing Executive with a 20+ year track-record of large-scale transformation in Fortune 500 companies including Johnson & Johnson, Kite Pharma, Genentech and Pfizer, Deanna Angello pursues each professional challenge with passion and purpose... Read More →

Christian Bauman

Chief Creative Officer, The Bloc

Christian has always worked in healthcare and never wanted to be anywhere else, guiding consumer and professional campaigns for global blockbusters, specialty populations, and lifestyle brands. He’s sat on the executive juries of all the major award shows including Cannes and Clios... Read More →

Wednesday October 19, 2022 9:30am - 10:00am EDT
Grand Ballroom A

Omnichannel Engagement

10:00am EDT

Presentation: The Changing Landscape of SFO in an Omnichannel Environment

Omnichannel engagement has been commonplace within the retail industry for many years, yet it’s only since the COVID pandemic that pharmaceutical manufacturers accelerated their exploration of opportunities to engage their Customers across channels with the right content and cadence.

To be effective, Pharmaceutical manufacturers must evolve traditional approaches of commercial operations to deliver great customer experience while driving expected performance.

This session will highlight the key challenges Salesforce Operations faces and the approaches being explored to establish effective cross-channel engagement across customers with the right content at the right cadence.

Speakers

Fransis Utama

Senior Manager, Data Management (Omnichannel), AstraZeneca

Fransis Utama joined AZ Commercial Oncology Data Management team in 2021 and is responsible for managing Omnichannel data throughout its lifecycle. He has been in pharmaceutical marketing in the past 10 years, with experience in primary and secondary market research, data management... Read More →

Joshua Greenberg

Commercial Data Management, AstraZeneca

Josh Greenberg Joined AZ in 2019 as part of the Commercial Data Management team with responsibilities across Oncology and BioPharmaceutical, most recently bringing data management and governance to our digital marketing data. Prior to joining AstraZeneca Josh consulted to Pharmaceutical... Read More →

Wednesday October 19, 2022 10:00am - 10:30am EDT
Grand Ballroom A

Omnichannel Engagement

11:00am EDT

Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence

Humanity (and marketers!) are consistently searching for an omniscient, omnipotent, omnichannel ninja that can shoulder its more cumbersome or complex workloads – is artificial intelligence the answer?

If you buy into the hype, artificial intelligence can do just about anything your brand needs done, thanks to technology advances and the hard work of data scientists (now known Data Ninjas). But when it comes to omnichannel brand marketing, where does the hype end, and reality begin? Explore the secrets of working with artificial intelligence, and glean new business insights from an expected source – the TV show American Ninja Warrior.

Speakers

Angelo Campano

SVP Market Engagement, OptimizeRx

As SVP of Market Engagement at OptimizeRx, Angelo is a trailblazer in innovation and leadership in the digital patient and provider experience, with deep expertise in strategy, implementation and optimization. He has imbedded himself as the innovator in product tool-sets for EHR platforms... Read More →

Wednesday October 19, 2022 11:00am - 11:30am EDT
Grand Ballroom A

Omnichannel Engagement

11:30am EDT

Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy

Identify what is the “right” data to coordinate channel activity more effectively and efficiently
Deploy a more personalized digital customer experience across all channels to improve overall ROI
Analyzing data metrics to measure omnichannel success based on metrics

Moderators

Michelle Benz

Senior Conference Producer, Fierce Life Sciences

Michelle Benz joined Questex, Fierce Life Sciences in 2021 as a senior conference producer and works on several events annually including Fierce Biotech Summit, Fierce Leaders in Life Sciences, Fierce Pharma PR East and West, Fierce Pharma Meeting Professionals, Fierce New Product... Read More →

Speakers

Steven Xie

Director, Omni Channel Marketing, Biohaven Pharmaceuticals

Steven is a seasoned healthcare marketer who’s passionate about using digital technology to transform brand storytelling and human engagement. Steven currently leads omni channel marketing for Nurtec ODT at Biohaven Pharmaceuticals. He orchestrated more than 20 pharma-first omni... Read More →

Matthew Walsh

Senior Director, Solutions Engineering, Crossix Analytics, Veeva

Matthew Walsh leads the Crossix Analytics Solutions Engineering team at Veeva. Since Matthew joined the Crossix team in 2012, he has helped hundreds of life sciences brands improve marketing effectiveness through both patient and HCP marketing analytics. In his current role, Matthew... Read More →

Michael Kirzhner

Associate Director, Commercial Technology - HCP Omni-channel Solutions, Abbvie

Michael is an innovative and strategic technology leader focused on Digital Transformation, Omni-Channel and Digital Analytics technologies.Michael currently is an Associate Director, HCP Omni-Channel and Digital Analytics Solutions and partners with AbbVie's Commercial Analytics... Read More →

Nick Bartolomeo

VP, Omnichannel Solutions, ELEVALT Lead, Fingerpaint Group

Nick Bartolomeo leads Fingerpaint Group’s proprietary, omnichannel capabilities. An authority on all things omnichannel, he has more than 20 years of digital and media experience, including holding multiple leadership positions, while both championing and spearheading omnichannel... Read More →

Wednesday October 19, 2022 11:30am - 12:15pm EDT
Grand Ballroom A

Omnichannel Engagement

1:15pm EDT

Going All in on Modular Content

Speakers

Craig McGettigan

Assoc VP, Head of Omnichannel Enablement, Sanofi

Ryan Rosenberg

Director of Omnichannel Engagement Capabilities, Sanofi

Ryan is Director of Omnichannel Engagement Capabilities at Sanofi. With a deep background in digital design and UX, he is now responsible for bringing innovative business capabilities to the organization that will empower Sanofi brand teams to provide a superior customer experien... Read More →

Wednesday October 19, 2022 1:15pm - 1:45pm EDT
Grand Ballroom A

Omnichannel Engagement

1:45pm EDT

Translating “Outcome-Based Marketing” into True Business Results

Outcome-based marketing has become the buzziest term in town, but how do you truly demonstrate media and strategic effectiveness to a C-level leader looking at a multi-billion dollar P&L? Savvy digital marketers can run innovative campaigns and measure script lift in an ad platform, but connecting to true business outcomes among many other marketing inputs can be challenging. How do you use additional data to support where your activities impact the bottom line? Join The Trade Desk and leaders from across the Pharma industry as they deep dive into how marketers can take outcome-based marketing from buzzwords to reality.

Moderators

Lindsay Reardon

Sr. Director, Business Development, The Trade Desk

Lindsay is a sales & marketing leader with 17 years of experience at the intersection of media and healthcare. She has held a variety of positions at endemic and lifestyle publishers, healthcare data organizations, as well as AdTech companies. At The Trade Desk she leads a sales team... Read More →

Speakers

Katherine Freeley

Global Head Media & Digital, Procurement, Novartis

Katherine is a Global Head of Media & Digital, Procurement for Novartis. Katherine’s key responsibility is to oversee traditional and digital media investment globally andoptimize working media budgets to drive growth for Novartis’ brands. She has been instrumental in driving... Read More →

Justin Freid

Chief Media and Innovation Officer, CMI Media Group

Justin brings together data and technology to find opportunities for growth across the organization. During his tenure with the company, he has been instrumental in the growth of the company’s award winning media capabilities launching and building the Inclusive Media, SEM, SEO... Read More →

Andrew Burkus

Senior Principal, IQVIA

Andrew Burkus is a Senior Principal overseeing Thought Leadership and New Business Development within IQVIA’s Omnichannel Center of Excellence. He has expertise in DTC and HCP promotional targeting, predictive modeling, campaign measurement and optimization with over 20 years of... Read More →

Wednesday October 19, 2022 1:45pm - 2:15pm EDT
Grand Ballroom A

Omnichannel Engagement

2:15pm EDT

Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns

Identifying and creating consistent and unique messaging that is valuable to both HCPs and patients related to their specific health care journey
Aligning and creating data consistency across platforms to optimize outreach
Leveraging multiple channels to build greater connections between doctors and patientsAligning data to create consistency

Moderators

Elaine Gamble

Head/Director, Omnichannel Engagement- CNS Division, Otsuka Pharmaceutical Companies (U.S.)

Elaine Gamble is a global marketing leader with more than 15 years of digital and omnichannel marketing experience. She is Head of Digital Engagement, CNS Division, at Otsuka Pharmaceuticals. A data-driven visionary and innovator, her experience also includes Merck, and Novartis... Read More →

Speakers

Crystal Bullard

Director, HCP Strategy and Execution, Genentech Neuroscience

As a professional, Crystal was born and raised in healthcare focusing on primary care and oncology brands. Her experience extends past traditional HCP marketing to also include payer and digital channels. These experiences generated a passion to focus on delivering value to HCPs via... Read More →

Justin Freid

Chief Media and Innovation Officer, CMI Media Group

Carrie Craigmyle

SVP, Strategy and Client Services, DeepIntent

With more than 25 years experience in media, marketing and CRM, Carrie Craigmyle is DeepIntent’s SVP of Strategy and Client Services. Carrie has spent the majority of her career at media and creative agencies including PHD, an Omnicom Media Group company, where she led healthcare... Read More →

Jim DeLash

Multi-Channel Marketing Director, GSK

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
Grand Ballroom A

Omnichannel Engagement