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Patient Solutions [clear filter]
Wednesday, October 19
 

8:45am EDT

Patient Track Chair Opening Remarks
Speakers
avatar for Keith Matt

Keith Matt

PulsePoint, Vice President, Sales
Keith is VP Sales at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Keith began his career with Janssen Pharmaceutica as a field sales trainer before spending the last 20+ years working in the healthcare marketing space... Read More →


Wednesday October 19, 2022 8:45am - 9:00am EDT
201B

9:00am EDT

Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level
Patients and caregivers are the true experts in navigating the ever-changing maze that is managing chronic, unpredictable illnesses. Hear from award winning health leaders Natalie Hayden, IBD patient advocate and Elle Cole, sickle cell & type 1 diabetes caregiver, as they share their personal experiences with what’s currently going well in the industry, challenges and barriers they’ve experienced, and opportunities they see for improvement.

Speakers
avatar for Elle Cole

Elle Cole

Founder, Cleverly Changing LLC, Patient Advocate
Carley Cole-Cavins, also known as Elle Cole, is a mom of twin daughters. After she and her husband learned their daughter had sickle cell disease, she wished there was a guide to help parents and kids understand more about how the condition affects a person's body. Therefore based... Read More →
avatar for Natalie (Sparacio) Hayden

Natalie (Sparacio) Hayden

Founder, Lights, Camera; Crohn's IBD Patient Advocate
Natalie (Sparacio) Hayden is a former TV news anchor and reporter whose mission in life is to be an advocate for those battling inflammatory bowel disease. She was diagnosed with Crohn’s disease in July 2005, two months after graduating from Marquette University.Her award-winning... Read More →


Wednesday October 19, 2022 9:00am - 9:30am EDT
201B

9:30am EDT

Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach
In today’s competitive pharma market, staying top of mind among physicians and patients is essential for a brand’s success. Discover how to exponentially power up DTC Pharma marketing efforts through synergistic messaging to patients & their HCPs. Learn from industry experts as they present a compelling case study illustrating how leveraging zero-party data to match patients exposed to a brand’s ads to their physicians drives elevated brand awareness, conversation, and conversion among target patients and their physicians.

Speakers
avatar for Denise Esakoff

Denise Esakoff

SVP, Research & Strategic Performance, Sharecare
SVP Research & Strategic Performance at Sharecare, Denise’s passion for data, patient insights and strategic program performance makes her a true industry leader. Denise brings a unique perspective that combines nearly 20 years of experience measuring, analyzing, developing and... Read More →
avatar for Donna Rhoads

Donna Rhoads

Associate Principal: Client Operations & Omnichannel Marketing, IQVIA
As Associate Principal of Client Enablement, Delivery & Insights, Omnichannel Marketing IQVIA, Donna partners with Pharma companies and agencies to develop customized secondary research studies aiding in their pursuit of business intelligence to better understand the marketplace specific... Read More →


Wednesday October 19, 2022 9:30am - 10:00am EDT
201B

10:00am EDT

How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community
Speakers
avatar for Catherine Galica

Catherine Galica

Senior Director Marketing, Marinus Pharma
Catherine is currently the Head of Marketing at Marinus Pharmaceuticals. She leads the organization’s Commercial Marketing efforts as they aim to improve lives affected by seizure disorders. Catherine is passionate about creating patient-centric brands that consider the holistic... Read More →
avatar for Kristie Cline, MBA

Kristie Cline, MBA

Director, Patient Advocacy, Marinus Pharmaceuticals
Kristie Cline is Director, Patient Advocacy at Marinus Pharmaceuticals leading the organization’s global patient advocacy efforts as they plan a path forward to provide new treatment options for the epilepsy community. She actively engages with global rare disease organizations... Read More →


Wednesday October 19, 2022 10:00am - 10:30am EDT
201B

11:00am EDT

Scale With Substance: Using Data to Work Smarter not Harder
When it comes to digital marketing the goal is always clear: reach qualified patient audiences. To date, many reliable solutions have been simple– find them within condition content. But what about when they are researching a new hobby? Or trying to educate themselves on interest rates? The challenge in non-endemic environments has come down to relying on fragmented data and a lot of guesswork to reach a qualified audience.

Scale beyond endemic health can still have substance. In this session, the Health Group at Dotdash Meredith will discuss how reputable brands, first-party data, and 3rd party tagging with robust privacy safeguards can work together. We’ll explore audience quality insights that identify probabilistic approaches when engaging with condition audiences, and psychographic profiles of a whole patient. This session will look at how to achieve a safe and secure look into a patient population, to make content work smarter, not harder, for your brand.

Speakers
avatar for Hillary Bell

Hillary Bell

VP, Strategic Partnerships, Dotdash Meredith
Hillary carries nearly 15 years of sales experience in the pharmaceutical field. She has been recognized as Sales Person of the Year multiple times in her career and worked hand-in-hand with the industry’s top brands to revolutionize the way messaging is delivered to consumers... Read More →
avatar for Chris Tolan

Chris Tolan

Senior Research Director, Dotdash Meredith
Chris is a senior director at Dotdash Meredith where he oversees audience research and insights related to health. He is responsible for designing and executing research and analysis and identifying opportunities and strategies for exploration.Prior to joining Dotdash in 2019, Chris... Read More →


Wednesday October 19, 2022 11:00am - 11:30am EDT
201B

11:30am EDT

Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey
  • Understanding how the more educated, digitally enabled and engaged patient will impact DTC marketing and the patient journey
  • How to integrate Point of Care Marketing into overall patient outreach while factoring in its qualitative value and unique patient intimacy to other channels
  • Identify and execute digital real-time ecosystems that will support patients and improve outcomes

Moderators
avatar for Doug Stover

Doug Stover

Head of Innovation, Alexion Rare Disease Business Unit,, AstraZeneca
Douglas Stover is the Global Head of Innovation at Alexion.  His team is responsible for building the capabilities and culture to accelerate ideation, incubation and scaling of ideas that will enhance core competencies as well as explore disruptive concepts.Douglas joined Alexion... Read More →

Speakers
avatar for Jim Decker

Jim Decker

Chief Revenue Officer, CheckedUp
Jim currently holds the position of Chief Revenue Officer at Checked Up, overseeing both the Sponsorship Sales Team as well as the Provider Recruitment Team. Prior to joining CheckedUp 5+ years ago, Jim was Chief Sales & Marketing officer for Medflow/IO Practiceware, working directly... Read More →
avatar for Cassi O'Neil

Cassi O'Neil

Director, Consumer Marketing, Biohaven Pharmaceuticals
Cassi is a member of the consumer marketing team at Biohaven Pharmaceuticals and leads all thing patient engagement including influencer and ambassador marketing, patient communications and patient advocacy. She has been at Biohaven for 3 years and in the industry for 18 years at... Read More →
avatar for Grace Rodriguez

Grace Rodriguez

DTC Portfolio Marketing Director, Immunology, UCB
Grace Rodriguez is the DTC Portfolio Marketing Lead, iPVU at UCB and is responsible for the Direct-to-Consumer/Patient marketing strategy and execution across the Immunology portfolio. Grace has over 16 years’ experience in both B2B and B2C marketing. Prior to joining UCB, she spent... Read More →
avatar for Allison Cutts

Allison Cutts

Executive Director of Business Development and Sales- Digital Patient Support Solutions, Medocity


Wednesday October 19, 2022 11:30am - 12:15pm EDT
201B

1:15pm EDT

Interactive Working Group Session
Wednesday October 19, 2022 1:15pm - 1:45pm EDT
201B

1:45pm EDT

The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling
The future of building comprehensive, personalized patient profiles lies within the collaboration of human-to-human patient engagement and data insights. This presentation will expand perceptions of patient support programs to be viewed as a data generation opportunity for advanced patient profiling and support.

Speakers
avatar for Brett Wisse

Brett Wisse

Director, Market Solutions, Pack Health
Brett leads the Market Solutions team at Pack Health, a Quest Diagnostics Company, where he helps clients design, build, and measure patient services initiatives. Since joining Pack Health in 2016, he has launched numerous patient support programs for both launch and in-market brands... Read More →


Wednesday October 19, 2022 1:45pm - 2:15pm EDT
201B

2:15pm EDT

Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities
  • Redefine patient centricity to incorporate an expanded view of patient engagement which recognize and addresses their unmet needs
  • Overcome barriers to access and address health disparities through multiple means including community engagement
  • Use digital technology and real-time evidence to educate and increase communication between patients and HCPS throughout the patient journey

Moderators
avatar for Stephanie Butler

Stephanie Butler

Senior Conference Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences.  Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life... Read More →

Speakers
avatar for Abigail Canlas

Abigail Canlas

Director of Consumer and Digital Strategy, Nephrology Marketing,, Otsuka Pharmaceuticals
Abigail Z. Canlas brings well over 15 years of industry experience from working in various brand roles in therapeutic areas such as nephrology, oncology, respiratory and cardiovascular to leading customer integration in a digital center excellence.    Driven by innovation and collaboration... Read More →
avatar for Kaitlin Russomano

Kaitlin Russomano

Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics
Kaitlin is currently a senior product manager at Horizon Therapeutics in Deerfield, Illinois, working in the ophthalmology business unit supporting direct-to-consumer efforts. Kaitlin’s primary focus has been patient prospect campaigns with of a multitude of initiatives including... Read More →
avatar for Gregory Leibert

Gregory Leibert

Chief Executive Officer, Mesmerize
Gregory Leibert is the Founder and CEO of Mesmerize and has over 20 years of experience working in the advertising industry. Gregory recognized his passion for healthcare marketing early in his career and created point of care media company, Mesmerize, in 2006. Gregory is an expert... Read More →
avatar for Seana Ziliak, MS

Seana Ziliak, MS

Head U.S. Sales & Marketing, RxPx
Seana Ziliak, MS, is a healthcare industry professional with proven results in organizational effectiveness, performance improvement, and account, product, and people management. She provides expert insights on the patient journey and has been responsible for strategic marketing... Read More →


Wednesday October 19, 2022 2:15pm - 3:00pm EDT
201B
 
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