Digital Pharma East 2022 - LIVE

Patients and caregivers are the true experts in navigating the ever-changing maze that is managing chronic, unpredictable illnesses. Hear from award winning health leaders Natalie Hayden, IBD patient advocate and Elle Cole, sickle cell & type 1 diabetes caregiver, as they share their personal experiences with what’s currently going well in the industry, challenges and barriers they’ve experienced, and opportunities they see for improvement.

In today’s competitive pharma market, staying top of mind among physicians and patients is essential for a brand’s success. Discover how to exponentially power up DTC Pharma marketing efforts through synergistic messaging to patients & their HCPs. Learn from industry experts as they present a compelling case study illustrating how leveraging zero-party data to match patients exposed to a brand’s ads to their physicians drives elevated brand awareness, conversation, and conversion among target patients and their physicians.

When it comes to digital marketing the goal is always clear: reach qualified patient audiences. To date, many reliable solutions have been simple– find them within condition content. But what about when they are researching a new hobby? Or trying to educate themselves on interest rates? The challenge in non-endemic environments has come down to relying on fragmented data and a lot of guesswork to reach a qualified audience.

Scale beyond endemic health can still have substance. In this session, the Health Group at Dotdash Meredith will discuss how reputable brands, first-party data, and 3rd party tagging with robust privacy safeguards can work together. We’ll explore audience quality insights that identify probabilistic approaches when engaging with condition audiences, and psychographic profiles of a whole patient. This session will look at how to achieve a safe and secure look into a patient population, to make content work smarter, not harder, for your brand.

• Understanding how the more educated, digitally enabled and engaged patient will impact DTC marketing and the patient journey
• How to integrate Point of Care Marketing into overall patient outreach while factoring in its qualitative value and unique patient intimacy to other channels
• Identify and execute digital real-time ecosystems that will support patients and improve outcomes

The future of building comprehensive, personalized patient profiles lies within the collaboration of human-to-human patient engagement and data insights. This presentation will expand perceptions of patient support programs to be viewed as a data generation opportunity for advanced patient profiling and support.

• Redefine patient centricity to incorporate an expanded view of patient engagement which recognize and addresses their unmet needs
• Overcome barriers to access and address health disparities through multiple means including community engagement
• Use digital technology and real-time evidence to educate and increase communication between patients and HCPS throughout the patient journey