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Wednesday, October 19

8:45am EDT

HCP Track Chair Opening Remarks
avatar for David Reim

David Reim

Commercial Data Privacy Lead, Digital Enablement Center of Excellence, IQVIA
As a vocal advocate for the right of all individuals to control how their personal information is used, David Reim’s current focus is ensuring that engagement with healthcare professionals and patients is done in transparent manner that respects individual preference. Specifically... Read More →

Wednesday October 19, 2022 8:45am - 9:00am EDT

9:00am EDT

Opening Keynote: Redefining your Relationship with HCPs
avatar for Santos Torres, Jr.

Santos Torres, Jr.

Vice President Marketing, Santen Pharmaceutical
Marketing and Sales leader with over 20 years in brand management, strategic planning, and innovation. Strong track record of maintaining sales levels for products reaching the end of their lifecycle and beyond their patent expiration. Use an omnichannel approach, reposition brands... Read More →

Wednesday October 19, 2022 9:00am - 9:30am EDT

9:30am EDT

Perfecting the Drug Sample Supply Chain
The job is not done. But it could be.

Barriers to drug sample acceptance by practices impacts patients. This is of concern to prescribers and pharma manufacturers. Prescribers and practice owners want a process that meets their compliance obligations, is efficient, and provides risk management tools like recall reporting at the patient level. Pharma manufacturers want access to prescribers to educate on proper use of their products and to offer patient support materials (educational and financial).

Prescribers and pharma manufacturers value the personal relationships afforded by pharma sales teams to engage and serve prescribers. The productive dialogues often happen during the drug sample transaction.

Until now, the ease of drug sampling digital technology that encompasses the needs of prescribers, their organizations, and pharma manufacturers has been a space needing to be filled. SymmetryRx has filled that space to the benefit of patients by complementing pharma rep services and removing relationship barriers often introduced by system technology.

avatar for Hal Walsh

Hal Walsh

Chief Executive Officer, SymmetryRx
Hal Walsh, Chief Executive Officer provides SymmetryRx with vision, leadership and strategy to build innovative online solutions and services that increase the reach of pharmaceutical manufacturers to prescribers and to patients.Hal is known for harnessing available resources, creatively... Read More →

Wednesday October 19, 2022 9:30am - 10:00am EDT

10:00am EDT

Interactive Working Group Session
avatar for Hemal Somaiya

Hemal Somaiya

Senior Director of Marketing, Merck KGaA

Wednesday October 19, 2022 10:00am - 10:30am EDT

11:00am EDT

Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial
Join this session to hear JV Rao, Vice President of Data Sciences at Advarra, compare and contrast the contexts and relationships between Pharma, Physicians, patients, and payers across R&D and commercial space. JV will discuss:
  • Advarra's role as a central player in the ecosystem
  • How digitizing the workflow across the ecosystem is transforming clinical research
  • Master data management as a key foundational capability to accomplish this

avatar for JV Rao

JV Rao

Vice President, Data Sciences, Advarra
JV Rao, Vice President, Data Sciences at Advarra, has over 20 years experience in the drug development and technology industries. JV leads data sciences at Advarra, generating insights that make clinical trials safer, smarter and faster. He has previously worked for a major CRO and... Read More →

Wednesday October 19, 2022 11:00am - 11:30am EDT

11:30am EDT

Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs
  • Looking at the landscape from the customer’s perspective – what do HCPs want and need in this new digital environment?
  • Leverage data to identify multiple opportunities for digital touchpoints with HCPs along the HCP journey and tailoring engagement accordingly
  • Analyze the use of digital technologies to work with HCPS to break down disparities in healthcare

avatar for Eric McCulley

Eric McCulley

Head of Innovation; UCB Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →

avatar for Carlo Cicacci

Carlo Cicacci

Product Director, HCP Marketing (Rheumatology), The Janssen Pharmaceutical Companies of Johnson & Johnson
 Carlo Cicacci is an experienced marketer with a diverse background spanning a broad range of functional areas within the pharmaceutical industry. His experience includes Marketing, Sales, Commercial Analytics and Sales Operations across multiple brands within the Immunology and... Read More →
avatar for Michael Rowbotham

Michael Rowbotham

Digital Strategy Lead for Xeljanz franchise, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business.  This includes bringing new Initiatives (platforms... Read More →
avatar for Malcolm Halle

Malcolm Halle

Vice President of Strategic Accounts, PulsePoint
Malcolm is a Vice President of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the... Read More →
avatar for Lauren Hanson, MS

Lauren Hanson, MS

Founder and Head of Product, flipMD from GoodRx
Lauren is an entrepreneur by heart having started her first side hustle at the age of eleven. Now, she is the CEO and co-founder of flipMD by GoodRx, the physician-only consulting services platform offering non-clinical medical expertise to industry partners. Lauren and her husband... Read More →

Wednesday October 19, 2022 11:30am - 12:15pm EDT

1:15pm EDT

The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership
There has been exponential growth in digital communications fueling an external ecosystem of Marketing in Pharma. But what about Medical Affairs? Many Medical teams are prudent to take the initiative—and risk—to make a difference in Medical Affairs Digital Communication either with HCPs or even with patients/caregivers. We (MA) stumble upon many limitations (i.e., On & Off label communications, Pharmacovigilance requirements, Proactive vs Reactive Communication, …etc.), oftentimes leading to the decision not to do anything!

Disruptive digital technologies are always an exciting topic when thinking futuristically. For example, take the role of virtual assistants, such as AI-enabled smart chatbots and how they can offer the opportunity to optimize the way HCPs can get answers instantaneously 24/7 on their computers or phones for their inquiries to make the best medical decisions for their patients. How about “voice tech” or “digital voice virtual assistants?” There is no doubt in my mind that both voice and audio are new horizons with significant runway to completely transform customer-centricity and disrupt how pharma has previously engaged with customers. For instance, we’ve managed to develop the first voice assistant for Pharma which works with Google Assistant, and have gained a lot of learnings. Finally, it is an exciting journey that may soon expand to the metaverse. Join me during my session to learn about my Medical Affairs experience, learn about what has gone well and what has not!

avatar for Wagdy Youssef MD, MBA

Wagdy Youssef MD, MBA

Executive Director Medical Affairs Comm/Info/Pubs, Digital Innovation and Patient Engagement, Bayer
Wagdy Youssef MD, MBA has more than 17 years’ experience in Medical Affairs mainly with Bayer Health Care. In Wagdy’s journey with Bayer he assumed many responsibilities at Bayer building and leading Medical Affairs Pharma and Consumer teams for different geographical and Global... Read More →

Wednesday October 19, 2022 1:15pm - 1:45pm EDT

1:45pm EDT

Digital Thought Leader 3.0- Experiences, Engagement and Evolution
COVID-19 engagement restrictions brought Digital Thought Leaders (DTLs) to the spotlight. In response, many biopharma companies worked vigorously to first identify, and then engage with DTLs. Approach, results and impact has varied. As HCP engagement dynamics continue to shift, teams are reassessing strategy and approach. How do brand teams define a path forward? Hear from Susan Abedi, Chief Strategy Officer, and Megan Fabry, EVP Digital Strategy, on real-world experiences identifying and engaging with DTLs, insights from HCP research on DTL perceptions, and guidance on how to define a DTL engagement strategy.

avatar for Susan Abedi

Susan Abedi

Chief Strategy Officer, 81qd - an MKG Company
avatar for Megan Fabry

Megan Fabry

EVP, Digital Strategy, 81qd - an MKG Company

Wednesday October 19, 2022 1:45pm - 2:15pm EDT

2:15pm EDT

Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations
  • Using AI/ML to predict and pinpoint HCP engagement opportunities
  • Methods for aligning the HCP, channel, and message that will most resonate with HCPs, including quality and value of content across multiple media platforms
  • Formulating a cost-effective strategy to determine the most impactful channel to maximize HCP participation

avatar for Andy Walter

Andy Walter

SVP IT and Global Shared Services (retired) at Procter & Gamble
Andy Walter is a business results-driven professional with extensive experience in strategy, development, execution, and operations across Analytics, IT, and Shared Services. He led the Commercial Services & Delivery Organization (over 1500 IT and multifunctional professionals) for... Read More →

avatar for Abhishek (Abhi) Agrawal

Abhishek (Abhi) Agrawal

Director of Strategic Accounts, Innovation and Pathways, GSK
Abhishek brings 15 years of cumulative industry experience in commercial with eight indication launches in oncology, portfolio R&D strategy, partnerships, and organizational change management.In his most recent leadership & product operations experience with GSK & NOVARTIS. He has... Read More →
avatar for Sanjeev Majoo

Sanjeev Majoo

VP and Head Commercialization Strategic Sourcing & Procurement, Bristol-Myers Squibb
Sanjeev Majoo is VP and Head Commercialization Strategic Sourcing & Procurement at Bristol Myers Squibb since October 2019. He is responsible for enabling commercialization and markets for the marketed products and new product launches following the acquisition of Celgene. He has... Read More →
avatar for Natalie McGroarty

Natalie McGroarty

Global Director of HCP Access, Wolters Kluwer
Natalie heads up the Lippincott® HCP Access team at Wolters Kluwer Health. Over the past 15 years, she has run marketing, publishing and sales teams at Wolters Kluwer Health. Her focus now is developing integrated marketing programs demonstrating the value of evidence-based, peer-reviewed... Read More →

Wednesday October 19, 2022 2:15pm - 3:00pm EDT
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