Digital Pharma East 2022 - LIVE

Attending this event?

Digital Pharma East 2022 - LIVE

8:45am EDT

Patient Track Chair Opening Remarks Pennsylvania Convention CenterKeith Matt

9:00am EDT

Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level Pennsylvania Convention CenterElle Cole • Natalie (Sparacio) Hayden

9:30am EDT

Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach Pennsylvania Convention CenterDenise Esakoff • Donna Rhoads

10:00am EDT

How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community Pennsylvania Convention CenterCatherine Galica • Kristie Cline, MBA

11:00am EDT

Scale With Substance: Using Data to Work Smarter not Harder Pennsylvania Convention CenterHillary Bell • Chris Tolan

11:30am EDT

Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey Pennsylvania Convention CenterDoug Stover • Jim Decker • Cassi O'Neil • Grace Rodriguez • Loreen M. Marshall, LMSW

1:15pm EDT

Interactive Working Group Session Pennsylvania Convention Center

1:45pm EDT

The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling Pennsylvania Convention CenterDhiren Patel • Brett Wisse

2:15pm EDT

Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities Pennsylvania Convention CenterParisa Sanandaji • Abigail Canlas • Kaitlin Russomano • Gregory Leibert • Seana Ziliak, MS