Abigail Z. Canlas brings well over 15 years of industry experience from working in various brand roles in therapeutic areas such as nephrology, oncology, respiratory and cardiovascular to leading customer integration in a digital center excellence.    

Driven by innovation and collaboration, Abigail is currently the Director of Consumer & Digital Strategy in specialty care/rare disease therapeutic area. Her approach always starts with keeping the patient at the center of everything and is motivated by the importance of providing education and tools to patients so that they can take charge of their health. Proven to have built highly effective both patient & omnichannel campaigns, Abigail most recently led underserved patient strategy and implementation where the primary objective is to drive for better healthcare outcomes among patients.