avatar for Alice Harmon

Alice Harmon

VP, Analytics
Alice leads Merkle’s Health Analytics capability. She is an econometric consultant with over 20 years of experience in Marketing Analytics, Data Management, Consulting, Production Design & Development, and Demand Forecasting. In her 9 years at Merkle she has worked to deliver attribution and optimization solutions across multiple industries. Alice’s experience brings data-driven solutions to help our Health clients improve processes and methodologies utilizing advanced analytics to optimize the overall customer experience. She previously worked at Nielsen Marketing Analytics prior to joining her Merkle family.