Alison has more than 15 years of diverse experience in digital strategy, marketing, and innovation in healthcare. She joined Takeda in 2021 as the Head of Digital and Omnichannel Marketing, US Oncology, and leads the development and implementation of the digital strategy for the marketed portfolio and the development of innovative, integrated omnichannel projects. Prior to Takeda, she worked at Mount Sinai Health System, leading email marketing, SEO, and marketing analytics, and at Pfizer for more than ten years in various roles focused on the acceleration and adoption of new digital and data commercial solutions to advance customer engagement. She holds a B.S. from Florida State University and an M.B.A. from Cornell University, The Johnson School.