Grace Rodriguez is the DTC Portfolio Marketing Lead, iPVU at UCB and is responsible for the Direct-to-Consumer/Patient marketing strategy and execution across the Immunology portfolio. Grace has over 16 years’ experience in both B2B and B2C marketing. Prior to joining UCB, she spent three years at GlaxoSmithKline where she led the Direct-to-Consumer efforts for NUCALA, a biologic for severe eosinophilic asthma. She led creative development, content strategy, media strategy and optimizations and marketing automation efforts. Prior to her work on NUCALA, Grace was a consumer marketer on ANORO, an inhaled medicine for COPD, where she led the redesign of the consumer website, creative of patient testimonials, social and digital strategy and was a core member of the company’s first digital marketing automation program.
 
Prior to GSK, Grace held progressive account management roles at advertising agencies working with well-known consumer brands. At the agency Baldwin&, Grace led all strategic and creative efforts for Krispy Kreme. She also worked at McKinney where she led brand and campaign development for Sherwin-Williams, Mizuno and the launch of ESPN’s SEC Network. Her work helped win multiple Effie nominations for client’s brands. 
 
On a personal front, Grace resides in Raleigh, NC with her husband and four children aged 15-4. When she’s not shuffling kids to various activities, she’s enjoys running, reading, Zumba and being with friends.