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avatar for Gregory Leibert

Gregory Leibert

Mesmerize
Chief Executive Officer
Gregory Leibert is the Founder and CEO of Mesmerize and has over 20 years of experience working in the advertising industry. Gregory recognized his passion for healthcare marketing early in his career and created point of care media company, Mesmerize, in 2006. Gregory is an expert on patient education at the point of care and has grown the Mesmerize network to include hundreds of thousands of healthcare providers since the company’s inception in 2006, growing Mesmerize into the largest provider of static media in doctors’ offices. More recently, Gregory has led Mesmerize into a digital focused organization, deploying digital solutions into health care providers’ offices, clinics, and retail pharmacies. Gregory has dedicated his career to connecting underserved communities to valuable resources that empower them to manage their health and improve their well-being and has made it his mission to address the health literacy gap among lower-income demographics, expanding Mesmerize’s footprint to include AIDS Service Organizations and Community-Based Organizations. He is an active member of the Point of Care Marketing Association (POCMA), a nonprofit organization focused on advocating for the effective use of the point of care channel to advance health and healthcare outcomes. Gregory also sits on the POCMA’s Verification & Validation Committee and continues to be instrumental in creating Industry Verification and Validation Guidance, ensuring the highest standards of accountability, data and measurement are applied to the industry. Gregory’s focus at Mesmerize is growing revenue at the point of care, identifying and leading strategic partnerships, acquisitions, and integrations, and evolving the company into a data-driven, technology-focused business by building scalable technology that delivers targeted messaging via a cross-channel engagement solution.