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avatar for Kaitlin Russomano

Kaitlin Russomano

Horizon Therapeutics
Senior Manager, Consumer Strategic Marketing
Kaitlin is currently a senior product manager at Horizon Therapeutics in Deerfield, Illinois, working in the ophthalmology business unit supporting direct-to-consumer efforts. Kaitlin’s primary focus has been patient prospect campaigns with of a multitude of initiatives including websites, CRM, display, and paid social, all while revamping media initiatives to help optimize campaigns. She has led several impactful initiatives for her brand, including the development of website videos, display/social ads, a branded Spanish website, and management of fulfillment and inventory for prospect CRM programs.

Kaitlin has worked across a wide range of healthcare verticals including hospitals and OTC, with her primary focus being pharma/biotech. Prior to joining Horizon, she spent the majority of her career at Publicis Health Media (PHM) planning and implementing media strategies across direct-to-consumer and healthcare professional campaigns within the gastroenterology, oncology, rheumatology, pulmonology, and neurology therapeutic areas. While at PHM, Kaitlin moved from Philadelphia to Chicago to help launch a new PHM office, which has since grown significantly. From there, she did media consulting and then joined Takeda to work in their gastroenterology franchise.

Kaitlin graduated from Pennsylvania State University with a BA in Advertising with minors in Business and Sociology. She lives in Chicago, Illinois with her husband Michael, son Michael IV, and Bernese Mountain Dog, Bowman. When she’s not in the office, she spends her time exploring new restaurants in the city and taking her family on adventures.