avatar for Katherine Freeley

Katherine Freeley

Global Head Media & Digital, Procurement
Katherine is a Global Head of Media & Digital, Procurement for Novartis. Katherine’s key responsibility is to oversee traditional and digital media investment globally and
optimize working media budgets to drive growth for Novartis’ brands. She has been instrumental in driving direct partnerships with large global digital media platforms to deliver tangible results via strategic added value programs in her 3-year tenure.
Prior to Novartis Katherine has led Global Integrated Marketing Operations for Colgate-Palmolive for 12 years.
Prior to Colgate-Palmolive, she has spent over 10 years working for the following Media agencies, i.e. Mindshare, Draft FCB, Publicis, Grey and JWT.
Katherine holds a Doctor of Management degree from University of Maryland Global Campus, and MBA from The New York Institute of Technology and MA degree in Journalism from Warsaw University.