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avatar for Michael Rowbotham

Michael Rowbotham

Pfizer
Digital Strategy Lead for Xeljanz franchise
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business.  This includes bringing new Initiatives (platforms, processes, and people) to life faster, to deliver greater impact.

Earlier in his career at Pfizer and other Pharma companies, Michael has worked on various US and Global Marketing teams. Michael has also worked as the VP of a Business Unit at IMS Health that supplies business data and analytics to the industry, to satisfy his interest in data!

Michael gained a BSc at the University of Aberdeen; Scotland, and an MBA from Manchester University; England. Outside of work, Michael is kept busy with his three children and fitting in various outdoor activities when possible.