avatar for Santos Torres, Jr.

Santos Torres, Jr.

Santen Pharmaceutical
Vice President Marketing
Marketing and Sales leader with over 20 years in brand management, strategic planning, and innovation. Strong track record of maintaining sales levels for products reaching the end of their lifecycle and beyond their patent expiration. Use an omnichannel approach, reposition brands, and segment targeted audiences while delivering more with fewer resources. Innovative thinker and hands-on leader, known for creating an environment of cohesion and team spirit, with high employee engagement and performance levels. Solid interpersonal and communication skills with multilingual ability. A small sample of my accomplishments includes: 1) I maintained market share and volume of five pharmaceutical ophthalmic drops, nearing the end of the lifecycle, for five years, and with less than $10 million in spending, to achieve more than $100 million in revenue; 2) I co-led on 2018 HCP launch strategy for OTC Eye Redness Reliever, reaching 22% market share in three months, and 3) I won multiple awards in sales and marketing. My key areas of expertise include, but are not limited to. Strategic Planning & Execution, Brand Awareness & Management, Market Penetration & Expansion, Business Analytics, Digital Marketing Campaigns, Messaging & Positioning, KOL Mapping and Identification, Speaker Bureau & Congress Planning, Regulatory Compliance, Staff Development & Leadership, Pharmaceutical Sales, and Consultative Selling Techniques.

My Speakers Sessions

Wednesday, October 19

9:00am EDT