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Digital Pharma East 2022 - LIVE
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Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
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Tuesday
, October 18
Ballroom B Exhibit Floor
7:30am •
Networking Breakfast
10:15am •
Share Care Snack Break
12:30pm •
Strolling Lunch
3:15pm •
Networking Break
5:45pm •
Networking Reception
Grand Ballroom A
8:30am •
Welcoming Remarks
8:35am •
Chairperson's Opening Remarks
8:45am •
Keynote Address: The Journey Forward
9:15am •
Digital Media in 2023
9:45am •
Insights From the Front Lines of Digital Health Innovation
10:45am •
Inside the Mind of Today’s Patient
11:15am •
Panel: The Road to Driving Digital Success in the Pharma Industry
12:00pm •
A Data Insider’s View of Where the Industry is Headed
1:30pm •
Panel: VP/Chief Marketing Officer Roundtable – Future Trends in Pharma Marketing
2:15pm •
The Power Duo: Linear TV + Connected TV
2:45pm •
Rethinking the No-See Doctor
3:45pm •
Optimizing Digital and Sales Platform Investments through Multi-Touch Attribution
4:15pm •
Panel: The Evolving Role and Future of the Sales Rep
5:00pm •
Fireside Chat with Ray Gomez, Vice President, Worldwide Omni-Channel Capabilities, Bristol-Myers Squibb
5:30pm •
Closing Remarks
Grand Hall
7:30am •
Registration
Wednesday
, October 19
201B
8:45am •
Patient Track Chair Opening Remarks
9:00am •
Patient & Caregiver Perspectives: How Pharma Can Take the Chronic Condition Experience to the Next Level
9:30am •
Zeroing In To Elevate DTC Success: Power Up DTC Pharma Marketing Strategies with Zero-Party Data & HCP Outreach
10:00am •
How Marketing and Advocacy can Work Together to Facilitate an Authentic and Successful Launch that Represents the True Patient Community
11:00am •
Scale With Substance: Using Data to Work Smarter not Harder
11:30am •
Panel: Leveraging DTC Marketing and Digital Ecosystems to Increase Engagement Throughout the Patient Journey
1:15pm •
Interactive Working Group Session
1:45pm •
The Faces Behind the Data: How a Human-First Approach to Patient Engagement Can Augment Data Sets and Advance Patient Profiling
2:15pm •
Panel: Pathways to Patient Centricity: Rethinking Digital Engagement to Drive Better Outcomes and Address Health Disparities
204B
8:45am •
HCP Track Chair Opening Remarks
9:00am •
Opening Keynote: Redefining your Relationship with HCPs
9:30am •
Perfecting the Drug Sample Supply Chain
10:00am •
Interactive Working Group Session
11:00am •
Understanding and Managing Relationships in the Complex Life Sciences Ecosystem across R&D and Commercial
11:30am •
Panel: Integrate Digital Innovation into Overall Engagement to Deliver Value to HCPs
1:15pm •
The Evolving Role of Medical Affairs in Omnichannel Communication, Embracing the Power of Digital Engagement & Partnership
1:45pm •
Digital Thought Leader 3.0- Experiences, Engagement and Evolution
2:15pm •
Panel: Improving Methods of Communication for HCP Engagement and Optimizing Commercial Operations
Ballroom B Exhibit Floor
8:00am •
Networking Breakfast
10:30am •
Networking Break
12:15pm •
Strolling Lunch
3:00pm •
Networking Break
5:15pm •
Networking Reception
Grand Ballroom A
8:45am •
Omnichannel Track Chair Opening Remarks
9:00am •
Opening Interactive Discussion
9:30am •
Why Omni-channel is Over
10:00am •
Presentation: The Changing Landscape of SFO in an Omnichannel Environment
11:00am •
Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence
11:30am •
Panel: Integrate Data Ecosystems Across Platforms to Support and Execute a True Omnichannel Strategy
1:15pm •
Going All in on Modular Content
1:45pm •
Translating “Outcome-Based Marketing” into True Business Results
2:15pm •
Panel: Coordinate Omnichannel Campaigns Across HCPs and Patients to Maximize Reach and Create Efficient, Effective Campaigns
3:30pm •
Be Fierce and “Get Phexxi”: How Evofem’s Phexxi Campaign Disrupted Traditional Pharma Marketing
4:00pm •
AI and Ideas: How Technology, Creativity and Data Come to Life in Modern Health Care Marketing
4:30pm •
Fireside Chat with Elena Livshina, US Head of Cardiovascular Portfolio, Commercial, Boehringer Ingelheim Pharmaceuticals, Inc. on the Hear Your Heart™ Campaign
5:00pm •
Closing Remarks
Grand Hall
8:00am •
Registration
Philadelphia Academy of the Fine Arts
7:00pm •
Fierce Pharma Marketing Awards + Health Union Social Health Awards
Thursday
, October 20
Ballroom B Exhibit Floor
8:30am •
Networking Breakfast
11:00am •
Coffee
12:45pm •
Strolling Lunch
Grand Ballroom A
9:15am •
Opening Remarks
9:20am •
Digital Future Day Keynote Panel: How Digital Health can use Social Determinants of Health and Improve Patient Outcomes
10:00am •
Script Generation Media V/s Lead Generation Media: What’s Best For Pharma
10:30am •
Presentation: Keeping Up With the Influencers: How to Work With Influencers—And Your MLRC Team
11:30am •
Privacy First: Responsible Data Collection in an Evolving Digital and Policy Landscape
12:00pm •
Panel Discussion: The Data Dilemma: Leveraging Novel Technologies and Platforms in a New Age of Privacy Regulation
1:45pm •
Panel: Unlocking the Next Generation of Patient Support Programs from Outreach to Adherence to Better Health Outcomes
2:30pm •
Closing Remarks
Grand Hall
8:30am •
Registration
Timezone
Digital Pharma East 2022 - LIVE
America/New York
Filter By Date
Digital Pharma East 2022 - LIVE
Oct 18
-
20, 2022
Tuesday
, October 18
Wednesday
, October 19
Thursday
, October 20
Filter By Venue
Pennsylvania Convention Center
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201B
204B
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Philadelphia Academy of the Fine Arts
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Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
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Dates
Tuesday
, October 18
Wednesday
, October 19
Thursday
, October 20
Types
Digital Future Day
Fierce Pharma Marketing Awards
General Session Day 1
General Session Day 2
HCP Engagement
Networking
Omnichannel Engagement
Patient Solutions
Venues
201B
204B
Ballroom B Exhibit Floor
Grand Ballroom A
Grand Hall
Philadelphia Academy of the Fine Arts
